your main reasons for not subscribing to a newspaper? 1. Price is too high (51 percent) 2. Poor writing in my local paper (37 percent) 3. Not enough local news (27 percent)
your main reasons for not subscribing to a newspaper? 1. Price is too high (51 percent) 2. Poor writing in my local paper (37 percent) 3. Not enough local news (27 percent) 4. Delivery and Customer Service problems (26 percent)
editors and publishers of growing newspapers: What is the most important thing you have done that has resulted in getting people to pick up your newspaper? - Keeping Local
editors and publishers of growing newspapers: What is the most important thing you have done that has resulted in getting people to pick up your newspaper? - Keeping Local - Content not found in any other source
editors and publishers of growing newspapers: What is the most important thing you have done that has resulted in getting people to pick up your newspaper? - Keeping Local - Content not found in any other source - Good local stories and pictures on the front page
editors and publishers of growing newspapers: What is the most important thing you have done that has resulted in getting people to pick up your newspaper? - Keeping Local - Content not found in any other source - Good local stories and pictures on the front page - Coverage superior to all other media in our market
editors and publishers of growing newspapers: What is the most important thing you have done that has resulted in getting people to pick up your newspaper? - Include some positive content - Pictures, especially of local children “Parents and grandparents buy the paper to get photos of their children and their friends’ children.”
editors and publishers of growing newspapers: What is the most important thing you have done that has resulted in getting people to pick up your newspaper? - Include some positive content - We try to include fun, positive content “That’s a primary reason we have twice the circulation of other local papers. People need a positive vibe once in a while.”
editors and publishers of growing newspapers: What is the most important thing you have done that has resulted in getting people to pick up your newspaper? - Additional comments - Pictures sell papers, especially of breaking news - Large, dominant, photos. In color, where possible - Good stories, well written
to Pick Up Your Paper? 1. Include a lot of local stories 2. Include a dominant photo on front 3. Use body text easy to read 4. Consistent style 5. Quality Writing
to Pick Up Your Paper? 1. Include a lot of local stories 2. Include a dominant photo on front 3. Use body text easy to read 4. Consistent style 5. Quality Writing 6. Create Trust with Readers
to Pick Up Your Paper? 1. Include a lot of local stories 2. Include a dominant photo on front 3. Use body text easy to read 4. Consistent style 5. Quality Writing 6. Create Trust with Readers 7. Attractive cover & design
the people you lost in the past three to six months. Ask yourself what you did wrong, fix it and win them back.” Bill Day, Magid Associated Media Research
the people you lost in the past three to six months. Ask yourself what you did wrong, fix it and win them back.” Bill Day, Magid Associated Media Research
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