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Getting_People_to_Pick_Up_Slimp.pdf

 Getting_People_to_Pick_Up_Slimp.pdf

Transcript

  1. CONTENT What Focus Groups Liked: Wide variety of articles Local

    happenings __________________________________________ Focus Groups
  2. CONTENT What Focus Groups Liked: Wide variety of articles Local

    happenings Crossword puzzle (with answers) __________________________________________ Focus Groups
  3. CONTENT What was most important to focus groups? 1. Stories

    of local interest 2. Quality writing 3. Easy to read
  4. CONTENT What was most important to focus groups? 1. Stories

    of local interest 2. Quality writing 3. Easy to read
  5. CONTENT What was most important to focus groups? 1. Stories

    of local interest 2. Quality writing 3. Easy to read
  6. CONTENT What do older readers like? Loved the gardening columns

    Recipes are a hit! Crossword puzzle is big!
  7. CONTENT What do older readers like? Loved the gardening columns

    Recipes are a hit! Crossword puzzle is big! Health issues covered well
  8. CONTENT A section for grandparents would be a good idea

    to get seniors to read a newspaper
  9. Big Idea Big Idea 1. Divide into two or more

    groups
 of three or four members each

  10. Big Idea Big Idea 1. Divide into two or more

    groups
 of three or four
 2. Look over pages and complete
 questionnaires
  11. Big Idea Big Idea 1. Divide into two or more

    groups
 of three or four
 2. Look over pages and complete
 questionnaires
 3. Make changes based on input
  12. RESEARCH ________________________________________________ Original Research We asked 141 Non-Readers: What are

    your main reasons 
 for not subscribing to a newspaper? 1. Price is too high (51 percent)
  13. RESEARCH ________________________________________________ Original Research We asked 141 Non-Readers: What are

    your main reasons 
 for not subscribing to a newspaper? 1. Price is too high (51 percent) 2. Poor writing in my local paper (37 percent)
  14. RESEARCH ________________________________________________ Original Research We asked 141 Non-Readers: What are

    your main reasons 
 for not subscribing to a newspaper? 1. Price is too high (51 percent) 2. Poor writing in my local paper (37 percent) 3. Not enough local news (27 percent)
  15. RESEARCH ________________________________________________ Original Research We asked 141 Non-Readers: What are

    your main reasons 
 for not subscribing to a newspaper? 1. Price is too high (51 percent) 2. Poor writing in my local paper (37 percent) 3. Not enough local news (27 percent) 4. Delivery and Customer Service problems (26 percent)
  16. RESEARCH ________________________________________________ Original Research Earlier this year, I asked 20

    editors and publishers: What is the most important thing you 
 have done that has resulted in getting 
 people to pick up your newspaper?
  17. RESEARCH ________________________________________________ Original Research Earlier this year, I asked 20

    editors and publishers of growing newspapers: What is the most important thing you have done that has 
 resulted in getting people to pick up your newspaper? - Keeping Local

  18. RESEARCH ________________________________________________ Original Research Earlier this year, I asked 20

    editors and publishers of growing newspapers: What is the most important thing you have done that has 
 resulted in getting people to pick up your newspaper? - Keeping Local
 - Content not found in any other source

  19. RESEARCH ________________________________________________ Original Research Earlier this year, I asked 20

    editors and publishers of growing newspapers: What is the most important thing you have done that has 
 resulted in getting people to pick up your newspaper? - Keeping Local
 - Content not found in any other source
 - Good local stories and pictures on the front page

  20. RESEARCH ________________________________________________ Original Research Earlier this year, I asked 20

    editors and publishers of growing newspapers: What is the most important thing you have done that has 
 resulted in getting people to pick up your newspaper? - Keeping Local
 - Content not found in any other source
 - Good local stories and pictures on the front page
 - Coverage superior to all other media in our market
  21. RESEARCH ________________________________________________ Original Research Earlier this year, I asked 20

    editors and publishers of growing newspapers: What is the most important thing you have done that has 
 resulted in getting people to pick up your newspaper? - Include some positive content
 - Pictures, especially of local children “Parents and grandparents buy the paper to get photos 
 of their children and their friends’ children.”
  22. RESEARCH ________________________________________________ Original Research Earlier this year, I asked 20

    editors and publishers of growing newspapers: What is the most important thing you have done that has 
 resulted in getting people to pick up your newspaper? - Include some positive content
 - We try to include fun, positive content “That’s a primary reason we have twice the circulation 
 of other local papers. People need a positive vibe once in a while.”
  23. RESEARCH ________________________________________________ Original Research Earlier this year, I asked 20

    editors and publishers of growing newspapers: What is the most important thing you have done that has 
 resulted in getting people to pick up your newspaper? - Additional comments
 - Pictures sell papers, especially of breaking news
 - Large, dominant, photos. In color, where possible
 - Good stories, well written
  24. Want Readers to 
 Pick Up Your Paper? Want Readers

    to 
 Pick Up Your Paper? 1. Include a lot of local stories
  25. Want Readers to 
 Pick Up Your Paper? Want Readers

    to 
 Pick Up Your Paper? 1. Include a lot of local stories 2. Include a dominant photo on front
  26. Want Readers to 
 Pick Up Your Paper? Want Readers

    to 
 Pick Up Your Paper? 1. Include a lot of local stories 2. Include a dominant photo on front 3. Use body text easy to read
  27. Want Readers to 
 Pick Up Your Paper? Want Readers

    to 
 Pick Up Your Paper? 1. Include a lot of local stories 2. Include a dominant photo on front 3. Use body text easy to read 4. Consistent style
  28. Want Readers to 
 Pick Up Your Paper? Want Readers

    to 
 Pick Up Your Paper? 1. Include a lot of local stories 2. Include a dominant photo on front 3. Use body text easy to read 4. Consistent style 5. Quality Writing
  29. Want Readers to 
 Pick Up Your Paper? Want Readers

    to 
 Pick Up Your Paper? 1. Include a lot of local stories 2. Include a dominant photo on front 3. Use body text easy to read 4. Consistent style 5. Quality Writing 6. Create Trust with Readers
  30. Want Readers to 
 Pick Up Your Paper? Want Readers

    to 
 Pick Up Your Paper? 1. Include a lot of local stories 2. Include a dominant photo on front 3. Use body text easy to read 4. Consistent style 5. Quality Writing 6. Create Trust with Readers 7. Attractive cover & design
  31. “Stop worrying about the young generation 
 and worry about

    the people you lost 
 in the past three to six months. Ask yourself 
 what you did wrong, fix it and win them back.” Bill Day, Magid Associated Media Research
  32. “Stop worrying about the young generation 
 and worry about

    the people you lost 
 in the past three to six months. Ask yourself 
 what you did wrong, fix it and win them back.” Bill Day, Magid Associated Media Research