Joy Mayer Social Media Workshop #1

Transcript

1. News should be social. joy mayer | joymayer.com | @mayerjoy
2. What does it mean to have a relationship? What does it mean to be social?
3. How do you know what kind of social behavior is appropriate in different situations?
5. Your social strategy can’t be one-size-fits-all.
6. What are your social media goals? What are you there to do?
8. TELL YOUR STORY. SHOW PERSONALITY.
15. GIVE PEOPLE WHAT THEY SAY THEY WANT (AND TELL THEM THEY’RE GETTING IT)
19. PEOPLE WILL SHARE WHAT THEY SEE AS BEING IN THE PUBLIC INTEREST
22. HOST CONVERSATIONS
27. Goal of engagement work: A social life cycle for journalism
29. This is about tools, but it’s mostly about mindset.
30. QUESTIONS FOR THE ROOM: Who do you feel confident that you’re reaching? Who do you wish you were reaching?
31. To reach those people, let’s do more than share headlines.
32. Bring a social mindset to your social media strategy. So … what’s your strategy?
33. What do people want from you?
34. Why do people follow you? (The answer is different for each platform.)
35. On social media you have to give people what they want. Post less if necessary. But be strategic about it.
36. Do you have access to your brand’s social metrics?
37. QUESTION FOR THE ROOM: What’s your biggest social media challenge or problem?