Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Joy Mayer Social Media Workshop #1
Search
Texas Center for Community Journalism
March 09, 2018
0
42
Joy Mayer Social Media Workshop #1
Texas Center for Community Journalism
March 09, 2018
Tweet
Share
More Decks by Texas Center for Community Journalism
See All by Texas Center for Community Journalism
The news online: How community newspapers can develop a dynamic digital presence
tccj
0
39
60 Revenue Ideas
tccj
0
170
How audience engagement can build community, deepen loyalty, and boost the bottom line
tccj
1
63
endeavors_6-21-19.pdf
tccj
0
69
The American reader and the newspaper
tccj
0
78
The history and anatomy of page 1
tccj
0
110
The language of design
tccj
0
59
Modular design
tccj
1
170
America's page 1, part 1
tccj
0
130
Featured
See All Featured
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
78
15k
Leading Effective Engineering Teams 2024
addyosmani
3
300
Rails Girls Zürich Keynote
gr2m
93
13k
Building Your Own Lightsaber
phodgson
101
5.9k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
224
21k
jQuery: Nuts, Bolts and Bling
dougneiner
61
7.4k
Reflections from 52 weeks, 52 projects
jeffersonlam
346
19k
No one is an island. Learnings from fostering a developers community.
thoeni
17
2.8k
Making Projects Easy
brettharned
111
5.7k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
12
3.8k
Visualization
eitanlees
139
14k
The Pragmatic Product Professional
lauravandoore
29
6.1k
Transcript
News should be social. joy mayer | joymayer.com | @mayerjoy
What does it mean to have a relationship? What does
it mean to be social?
How do you know what kind of social behavior is
appropriate in different situations?
None
Your social strategy can’t be one-size-fits-all.
What are your social media goals? What are you there
to do?
None
TELL YOUR STORY. SHOW PERSONALITY.
None
None
None
None
None
None
GIVE PEOPLE WHAT THEY SAY THEY WANT (AND TELL THEM
THEY’RE GETTING IT)
None
None
None
PEOPLE WILL SHARE WHAT THEY SEE AS BEING IN THE
PUBLIC INTEREST
None
None
HOST CONVERSATIONS
None
None
None
None
Goal of engagement work: A social life cycle for journalism
None
This is about tools, but it’s mostly about mindset.
QUESTIONS FOR THE ROOM: Who do you feel confident that
you’re reaching? Who do you wish you were reaching?
To reach those people, let’s do more than share headlines.
Bring a social mindset to your social media strategy. So
… what’s your strategy?
What do people want from you?
Why do people follow you? (The answer is different for
each platform.)
On social media you have to give people what they
want. Post less if necessary. But be strategic about it.
Do you have access to your brand’s social metrics?
QUESTION FOR THE ROOM: What’s your biggest social media challenge
or problem?