Joy Mayer Social Media Workshop #1

Transcript

1. News should
   be social.
   joy mayer | joymayer.com | @mayerjoy
   

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2. What does it mean
   to have a relationship?
   What does it mean to be social?
   

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3. How do you know what
   kind of social behavior
   is appropriate in different situations?
   

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5. Your social strategy
   can’t be one-size-fits-all.
   

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6. What are your social media goals?
   What are you there to do?
   

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8. TELL YOUR STORY. SHOW PERSONALITY.
   

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15. GIVE PEOPLE WHAT THEY SAY THEY
    WANT (AND TELL THEM THEY’RE
    GETTING IT)
    

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19. PEOPLE WILL SHARE WHAT THEY SEE AS
    BEING IN THE PUBLIC INTEREST
    

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22. HOST CONVERSATIONS
    

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27. Goal of engagement work:
    A social life cycle for journalism
    

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29. This is about tools,
    but it’s mostly about mindset.
    

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30. QUESTIONS FOR THE ROOM:
    Who do you feel confident
    that you’re reaching?
    Who do you wish
    you were reaching?
    

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31. To reach those people, let’s do
    more than share headlines.
    

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32. Bring a social mindset
    to your social media strategy.
    So … what’s your strategy?
    

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33. What do people want from you?
    

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34. Why do people follow you?
    (The answer is different for
    each platform.)
    

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35. On social media you have to
    give people what they want.
    Post less if necessary.
    But be strategic about it.
    

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36. Do you have access
    to your brand’s social
    metrics?
    

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37. QUESTION FOR
    THE ROOM:
    What’s your biggest
    social media challenge
    or problem?
    

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