News shouldbe social.joy mayer | joymayer.com | @mayerjoy
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What does it meanto have a relationship?What does it mean to be social?
How do you know whatkind of social behavioris appropriate in different situations?
Your social strategycan’t be one-size-fits-all.
What are your social media goals?What are you there to do?
TELL YOUR STORY. SHOW PERSONALITY.
GIVE PEOPLE WHAT THEY SAY THEYWANT (AND TELL THEM THEY’REGETTING IT)
PEOPLE WILL SHARE WHAT THEY SEE ASBEING IN THE PUBLIC INTEREST
HOST CONVERSATIONS
Goal of engagement work:A social life cycle for journalism
This is about tools,but it’s mostly about mindset.
QUESTIONS FOR THE ROOM:Who do you feel confidentthat you’re reaching?Who do you wishyou were reaching?
To reach those people, let’s domore than share headlines.
Bring a social mindsetto your social media strategy.So … what’s your strategy?
What do people want from you?
Why do people follow you?(The answer is different foreach platform.)
On social media you have togive people what they want.Post less if necessary.But be strategic about it.
Do you have accessto your brand’s socialmetrics?
QUESTION FORTHE ROOM:What’s your biggestsocial media challengeor problem?