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Joy Mayer Social Media Workshop #1

Joy Mayer Social Media Workshop #1

Transcript

  1. News should
    be social.
    joy mayer | joymayer.com | @mayerjoy

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  2. What does it mean
    to have a relationship?
    What does it mean to be social?

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  3. How do you know what
    kind of social behavior
    is appropriate in different situations?

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  5. Your social strategy
    can’t be one-size-fits-all.

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  6. What are your social media goals?
    What are you there to do?

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  8. TELL YOUR STORY. SHOW PERSONALITY.

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  15. GIVE PEOPLE WHAT THEY SAY THEY
    WANT (AND TELL THEM THEY’RE
    GETTING IT)

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  19. PEOPLE WILL SHARE WHAT THEY SEE AS
    BEING IN THE PUBLIC INTEREST

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  22. HOST CONVERSATIONS

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  27. Goal of engagement work:
    A social life cycle for journalism

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  29. This is about tools,
    but it’s mostly about mindset.

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  30. QUESTIONS FOR THE ROOM:
    Who do you feel confident
    that you’re reaching?
    Who do you wish
    you were reaching?

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  31. To reach those people, let’s do
    more than share headlines.

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  32. Bring a social mindset
    to your social media strategy.
    So … what’s your strategy?

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  33. What do people want from you?

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  34. Why do people follow you?
    (The answer is different for
    each platform.)

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  35. On social media you have to
    give people what they want.
    Post less if necessary.
    But be strategic about it.

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  36. Do you have access
    to your brand’s social
    metrics?

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  37. QUESTION FOR
    THE ROOM:
    What’s your biggest
    social media challenge
    or problem?

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