Joy Mayer Social Media Workshop #2

Transcript

1. Best practices
   across platforms.
   

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2. WHY WE SHOULD CARE
   ABOUT SOCIAL MEDIA:
   • More and more users find you this way.
   • It’s the easiest way to grow your digital audience.
   • You can meet people where they are rather than hoping they’ll
   come to you.
   • You can easily keep in touch with what your community is
   talking about.
   

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3. HEY, JOY —
   SHOULD I BE
   ON SNAPCHAT?
   

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4. ASK BEFORE JUMPING
   ONTO A NEW PLATFORM:
   1. Is your audience there?
   2. Is your potential audience there?
   3. What do people DO there, and how do you fit
   in?
   4. Do you know what you want to accomplish?
   How will you measure success?
   

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5. HOW DO YOU KNOW IF YOUR
   AUDIENCE IS THERE?
   • Search local keywords, influencers
   • Search posts near you
   • Experiment and see if people respond
   • Joy’s favorite: Ask (online and offline, generally and one on one)
   

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8. FACEBOOK
   • A representation of Internet users.
   • Numbers are holding steady. Teens are still there, but that
   percentage is shrinking.
   • Lots of types of content CAN do well there. Important to
   learn what actually resonates with your followers.
   • In general, think about emotion and shareability. Talk like a
   human being. Have a voice.
   • Remember that content has a long shelf life.
   

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9. TWITTER
   • Much smaller numbers.
   • More urban, educated, young, diverse.
   • It’s about speed. Fast facts and headlines. Make it easy to
   consume.
   • Shareable visuals.
   • Often a higher tolerance for snark/attitude.
   

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11. PINTEREST
    • Fantastic click thru rates if used well. Huge traffic driver.
    • It’s a cork board. What would people clip out and save?
    • It’s aspirational.
    • Visual, but not necessarily photographic. Quotes, lists,
    graphics, pages of magazines or newspapers all work well.
    • Definitely NOT about “news.”
    • Think about beats/verticals.
    

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13. INSTAGRAM
    • All about the visuals.
    • Long shelf life.
    • Not designed for clicks.
    • Much younger and more female and liberal.
    

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17. SNAPCHAT
    Wallaroo Media
    

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18. WHAT TYPES OF STORIES
    WORK ON SNAPCHAT?
    

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19. Let’s look at some specifics …
    crafting social posts.
    

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21. BIG NEWS
    

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22. EMPHASIZE
    VISUALS
    

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31. Graphics or gifs
    (informative
    or funny)
    

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32. GIVE PEOPLE SOMETHING SPECIFIC
    TO REACT TO OR ACT ON
    

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35. CONSIDER: YOUR LAYERS OF INFO
    

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36. WHEN TO POST: A QUOTE
    

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37. WHEN TO POST: A STANDOUT FACT
    

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38. CONSIDER: ARE YOUR FACTS ACCESSIBLE?
    

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39. WHAT’S
    IN YOUR
    “ARCHIVE”?
    (And do users
    care when it
    was published?)
    

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40. WHAT DO
    PEOPLE
    WANT TO
    CONNECT
    TO?
    

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44. MAN, DO COMMUNITIES
    LOVE CELEBRATING
    

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50. THEY ALSO WANT TO
    MOURN TOGETHER
    

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53. DOUBLE CHECK SOME BASICS
    • Do you have a strong profile picture? Cover picture?
    • Do you describe yourself compellingly?
    • Do you include contact information?
    

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54. ASSESS YOUR OWN SOCIAL USE
    Pair up and look at each other’s Facebook pages.
    Answer these questions about your partner’s page:
    1. How would you describe the mix of content shared this
    week?
    2. How would you describe the voice? Who are you talking to?
    3. What sort of audience feedback or engagement are you
    getting?
    4. What does it look like your goals are? How are you likely
    measuring success?
    

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