Joy Mayer Social Media Workshop #2

Transcript

1. Best practices across platforms.
2. WHY WE SHOULD CARE ABOUT SOCIAL MEDIA: • More and more users find you this way. • It’s the easiest way to grow your digital audience. • You can meet people where they are rather than hoping they’ll come to you. • You can easily keep in touch with what your community is talking about.
3. HEY, JOY — SHOULD I BE ON SNAPCHAT?
4. ASK BEFORE JUMPING ONTO A NEW PLATFORM: 1. Is your audience there? 2. Is your potential audience there? 3. What do people DO there, and how do you fit in? 4. Do you know what you want to accomplish? How will you measure success?
5. HOW DO YOU KNOW IF YOUR AUDIENCE IS THERE? • Search local keywords, influencers • Search posts near you • Experiment and see if people respond • Joy’s favorite: Ask (online and offline, generally and one on one)
8. FACEBOOK • A representation of Internet users. • Numbers are holding steady. Teens are still there, but that percentage is shrinking. • Lots of types of content CAN do well there. Important to learn what actually resonates with your followers. • In general, think about emotion and shareability. Talk like a human being. Have a voice. • Remember that content has a long shelf life.
9. TWITTER • Much smaller numbers. • More urban, educated, young, diverse. • It’s about speed. Fast facts and headlines. Make it easy to consume. • Shareable visuals. • Often a higher tolerance for snark/attitude.
11. PINTEREST • Fantastic click thru rates if used well. Huge traffic driver. • It’s a cork board. What would people clip out and save? • It’s aspirational. • Visual, but not necessarily photographic. Quotes, lists, graphics, pages of magazines or newspapers all work well. • Definitely NOT about “news.” • Think about beats/verticals.
13. INSTAGRAM • All about the visuals. • Long shelf life. • Not designed for clicks. • Much younger and more female and liberal.
17. SNAPCHAT Wallaroo Media
18. WHAT TYPES OF STORIES WORK ON SNAPCHAT?
19. Let’s look at some specifics … crafting social posts.
21. BIG NEWS
22. EMPHASIZE VISUALS
31. Graphics or gifs (informative or funny)
32. GIVE PEOPLE SOMETHING SPECIFIC TO REACT TO OR ACT ON
35. CONSIDER: YOUR LAYERS OF INFO
36. WHEN TO POST: A QUOTE
37. WHEN TO POST: A STANDOUT FACT
38. CONSIDER: ARE YOUR FACTS ACCESSIBLE?
39. WHAT’S IN YOUR “ARCHIVE”? (And do users care when it was published?)
40. WHAT DO PEOPLE WANT TO CONNECT TO?
44. MAN, DO COMMUNITIES LOVE CELEBRATING
50. THEY ALSO WANT TO MOURN TOGETHER
53. DOUBLE CHECK SOME BASICS • Do you have a strong profile picture? Cover picture? • Do you describe yourself compellingly? • Do you include contact information?
54. ASSESS YOUR OWN SOCIAL USE Pair up and look at each other’s Facebook pages. Answer these questions about your partner’s page: 1. How would you describe the mix of content shared this week? 2. How would you describe the voice? Who are you talking to? 3. What sort of audience feedback or engagement are you getting? 4. What does it look like your goals are? How are you likely measuring success?