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Why buy an ad right now?

Why buy an ad right now?

Ryan Dohrn presentation

Transcript

  1. 4/14/17
    1
    Why Buy
    Advertising Now?
    Ryan Dohrn
    360AdSales.com
    [email protected]
    @RyanDohrn
    Idea #1:
    Use print or digital
    marketing to balance out
    word-of-mouth or social.
    @RyanDohrn – www.360AdSales.com

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  2. 4/14/17
    2
    Idea #2:
    Magazines and
    newspapers are the
    answer to fake news.
    @RyanDohrn – www.360AdSales.com
    Idea #3:
    High dollar purchases
    require pre-marketing
    initiatives.
    @RyanDohrn – www.360AdSales.com

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  3. 4/14/17
    3
    Idea #4:
    Print has an incredible
    shelf life. (Source: Assoc of Mag Media, – 18
    month shelf life average for magazines.)
    @RyanDohrn – www.360AdSales.com
    Idea #5:
    Guessing when someone
    will buy something is
    nearly impossible . If you
    know the timing than get
    ahead of it.
    @RyanDohrn – www.360AdSales.com

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  4. 4/14/17
    4
    Idea #6:
    Reputation by affiliation
    is real and critical.
    @RyanDohrn – www.360AdSales.com
    Idea #7:
    People are influenced
    even when they are “just
    looking around. ”
    @RyanDohrn – www.360AdSales.com

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  5. 4/14/17
    5
    Idea #8:
    Magazines are high end
    direct mail.
    (Source: McCarthy and King Marketing, 2% response rate from direct
    mail even if the piece is not “great”. )
    @RyanDohrn – www.360AdSales.com
    Idea #9:
    Readers retain magazine
    ads better than other
    marketing options. (Source: Penn
    State Study reported by Sabline Carbaugh Owner and COO of Golden
    Web Marketing)
    @RyanDohrn – www.360AdSales.com

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  6. 4/14/17
    6
    Idea #10:
    Magazines drive the familiar
    factor. 69% of consumers
    say there are very unlikely to
    click on brands they do not
    know much about.
    (Source: Marketing Sherpa/Adlucent)
    @RyanDohrn – www.360AdSales.com
    Why Buy
    Advertising Now?
    Ryan Dohrn
    360AdSales.com
    [email protected]
    @RyanDohrn

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  7. 4/14/17
    7

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