Why buy an ad right now?

4/14/17
1
Why Buy
Advertising Now?
Ryan Dohrn
360AdSales.com
[email protected]
@RyanDohrn
Idea #1:
Use print or digital
marketing to balance out
word-of-mouth or social.
@RyanDohrn – www.360AdSales.com

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4/14/17
2
Idea #2:
Magazines and
newspapers are the
answer to fake news.
Idea #3:
High dollar purchases
require pre-marketing
initiatives.

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4/14/17
3
Idea #4:
Print has an incredible
shelf life. (Source: Assoc of Mag Media, – 18
month shelf life average for magazines.)
Idea #5:
Guessing when someone
will buy something is
nearly impossible . If you
know the timing than get
ahead of it.

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4/14/17
4
Idea #6:
Reputation by affiliation
is real and critical.
Idea #7:
People are influenced
even when they are “just
looking around. ”

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4/14/17
5
Idea #8:
Magazines are high end
direct mail.
(Source: McCarthy and King Marketing, 2% response rate from direct
mail even if the piece is not “great”. )
Idea #9:
Readers retain magazine
ads better than other
marketing options. (Source: Penn
State Study reported by Sabline Carbaugh Owner and COO of Golden
Web Marketing)

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4/14/17
6
Idea #10:
Magazines drive the familiar
factor. 69% of consumers
say there are very unlikely to
click on brands they do not
know much about.
(Source: Marketing Sherpa/Adlucent)
Why Buy
Advertising Now?
Ryan Dohrn
360AdSales.com
[email protected]
@RyanDohrn

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4/14/17
7

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Why buy an ad right now?

Why buy an ad right now?

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