Top 10 Best Practices with Video in UX

Presentation I gave at Dallas Digital Summit.

Transcript

2. J. SCHUH
3. • 15 yrs experience • 10,000 hrs of producing • Industry Leader • Fortune 500 clients WHY SHOULD YOU LISTEN TO ME?
4. U.S. INTERNET USERS WATCHED 34 BILLION VIDEOS IN MAY 2012 SOURCE: NewMedia TrendWatch November 2012
6. Baby Boomers’ 1946 – 1964 50 + Generation X 1965 – 1981 30’s – 40’s Generation Y 1982 – 1999 20’s – 30’s Generation Z 2000 + 12 - GENERATION BORN * AGE *Experts differ on the start dates of Generation X , Y and Z.
7. YOUNGER GENERATIONS ARE THE FIRST TO ADOPT NEW TECHNOLOGIES SOURCE: NewMedia TrendWatch November 2012
8. BOOMERS’ ADOPTION OF NEW TECHNOLOGY DRIVES GROWTH SOURCE: NewMedia TrendWatch November 2012
9. Video ads targeted to children ages 6 to 14 had the highest video ad click through rate at 3.5%, but the lowest rate of viewing to completion. SOURCE: NewMedia TrendWatch November 2012
10. Ads targeted at older users (35 +) had a 77.4% completion rate. SOURCE: NewMedia TrendWatch November 2012
12. “Storytelling is the most powerful way to put ideas into the world today.” - Robert McKee
13. EVERY VIDEO SHOULD HAVE AN INTRODUCTION, BODY AND CLOSING SOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
14. ENGAGE, EDUCATE, ENTERTAIN SOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
16. REASONS PEOPLE SHARE 1. Answers a question, or evokes an emotional response 2. Hot topic 3. It aligns with their idenity and how they want to be perceived 4. Helps to maintain and grow relationships
17. REASONS PEOPLE DON’T SHARE 1. Too much branding 2. Toxic topic 3. Depressing topic 4. Sex, violence and profanity
19. VIDEOS THAT PERFORM BEST CLOCK IN AT AROUND 1 MINUTE
20. VIDEO IS USUALLY A COMPLEMENT TO, NOT A SUBSTITUTE FOR, CONTENT
21. MAKE SURE THE CONTENT OF THE VIDEO CAN BE FOUND EASILY SOMEWHERE ELSE
23. WHAT’S A CODEC? codec (n) short for compressor/ decompressor
24. HTML5 VIDEO CODECS • MP4 or H.264 • Ogg/Theora • WebM
25. WHAT’S THE DIFFERENCE • Ease of encoding • Video quality • Compression size • Cost to use (FREE for Now)
27. OVER 1 TRILLION VIEWS IN 2011 • 72 HRS OF VIDEO UPLOADED EVERY MINUTE • OVER 4 BILLION HRS WATCHED EACH MONTH SOURCE: YOUTUBE.COM/PRESS_STATISTICS
28. TRAFFIC FROM MOBILE DEVICES TRIPLED IN 2011 *YOUTUBE APP REMOVED FROM iPHONE 5
29. 3 HRS OF VIDEO IS UPLOADED PER MINUTE TO YouTube SOURCE: YOUTUBE.COM/PRESS_STATISTICS
31. HOST = WEBSITE VIDEO + SEO • CONTROL • BETTER MEASUREMENT • GENERATE DIRECT TRAFFIC http://ajwood.com/
32. POST = SYNDICATION VIDEO + SEO • LARGE AUDIENCE • ORGANIC & UNIVERSAL SEARCH • MULTIPLE SERPS (Search Engine Results Page) http://www.youtube.com/ajwood2001
33. http://www.youtube.com/ajwood2001 A.J. WOOD 17,007 SUBSCRIBERS 1,831,608 VIDEO VIEWS
35. THE BIG 3
36. 500 YRS of YouTube video is watched every day on Facebook! SOURCE: YOUTUBE.COM/PRESS_STATISTICS
38. CHECK ANALYTICS • WHERE DO VISITORS TO YOUR VIDEO PAGES ARRIVE FROM? • WHAT % OF TRAFFIC COMES FROM SEARCH ENGINES? SOURCE: MARK ROBERTSON JUNE 2009
39. TEST SEARCHES DO YOUR VIDEOS APPEAR IN SEARCH ENGINES? SOURCE: MARK ROBERTSON JUNE 2009
40. MONITOR BEHAVIOR WHAT % OF VISITORS ARE LINKING TO YOUR VIDEOS OR SHARING? SOURCE: MARK ROBERTSON JUNE 2009
42. STUDIES SHOW USERS CAN GET VERY ANNOYED WHEN WEBSITES AUTOPLAY VIDEOS “I hate it when they do that!” SOURCE: NORMALMODES.COM
43. 1. KNOW YOUR AUDIENCE 2. TELL A STORY 3. KEEP IT “REAL” 4. KEEP IT SHORT 5. COMPRESS IT 6. PUT IT ON YouTube 7. HOST AND POST 8. SOCIALIZE 9. MEASURE IT 10. DON’T AUTOPLAY