Tales by Moonlight

What traditional storytelling can teach us about brand marketing in the digital age and connecting with the Nigerian Millennial.

Transcript

1. WHAT TRADITIONAL STORYTELLING CAN TEACH US ABOUT BRAND MARKETING IN THE DIGITAL AGE AND CONNECTING WITH THE MILLENNIAL GENERATION.
2. Digital Storyteller Curious + Conceptual Thinker Content Marketer Entrepreneur, That Numbers Guy Magician Happiness Monger Strategist + Maker Bole Hunter. CHARLES ISIDI // @I_AM_PIXELHUB
3. At the end of this tale, you should know; What makes a good story. Who is a millennial. How to tailor your content for the millennial. What marketers can do to tell better stories. Why millennials turn to platforms the way they do. CHARLES ISIDI // @I_AM_PIXELHUB
4. Sorta Short Story... CHARLES ISIDI // @I_AM_PIXELHUB
5. Relevance + Resonance + Substance CHARLES ISIDI // @I_AM_PIXELHUB
6. Picking up my pen from the basket of love. CHARLES ISIDI // @I_AM_PIXELHUB
7. WHO IS A MILLENNIAL? Ÿ Born Between 1980 - 2000. Ÿ Largest Age Demographic in Nigeria. Ÿ The First Digital Natives. Ÿ Social and Connected. Ÿ Less money to spend because of lower employment levels. Ÿ Different Priorities. Ÿ Access not ownership. Ÿ The Renter Generation. CHARLES ISIDI // @I_AM_PIXELHUB
8. The SKIP AD Button Dilemma. * The skip ad button on YouTube became the most clicked button in 2017, so what if you got a dollar for every time you skipped an ad? CHARLES ISIDI // @I_AM_PIXELHUB
9. No, Attention Span Isn’t Shrinking! If for anything, we are paying more attention than we ever have. With choice at our disposal, we have developed a lower tolerance for time wasters and bulls#!t. Attention is available, but the bar has been raised. it’s like Don Jazzy said it, “Egbon Olamide, if you want the car, come and collect it” *Jantamanta kill and dry in background. CHARLES ISIDI // @I_AM_PIXELHUB
10. We actually pay attention to ads! Ads that are relevant to the viewer or feature people they love and are like them get 3X more attention than the average ad. So, create ads that add to the persona’s viewing experience rather than subtract from it. Have you ever wondered why we couldn’t help but fast forward those Upper Iweka and Pound Road Aba ads on Nollywood movies back in the day? *Advice? Don’t be a collosal bore, no one likes a bore. CHARLES ISIDI // @I_AM_PIXELHUB
11. Inspiration + Excitement + Connection *a case for context and why we turn to platforms in the way that we do. CHARLES ISIDI // @I_AM_PIXELHUB
12. Population is not a question of numbers, it is a question of people. - UNFPA, 1998. CHARLES ISIDI // @I_AM_PIXELHUB
13. Sell the spirit of the product, that’s how you sell the product, isn’t that what content marketing is about anyways? CHARLES ISIDI // @I_AM_PIXELHUB