Grow. Building Brands and Products that Stick

I held this talk for Keystone Bank and in this talk for budding businesses, we discussed nimble tips to help businesses grow, how to build; one little tested idea at a time, iterating as you go and building processes that drive improved profitability, using media to craft perceptions, as well as attracting and retaining customers that grow to become brand advocates.

Transcript

1. Grow. Building Brands and Products that Stick. // A Talk by Charles Isidi for Keystone Bank
2. I am Charles Isidi. Growth Junkie Content Marketer Entrepreneur That Numbers Guy Magician Happiness Monger Strategist + Builder Bole Hunter Lactose Intolerant // Digital Storyteller / @thecharlesisidi
3. Grow. Brand. What does this even mean? / @thecharlesisidi
4. Grow. A brand is the intangible sum of a product’s attributes, perceptions and experiences, both factual and emotional. / @thecharlesisidi
5. Grow. Human. Think of your brand as Can you describe it’s Attributes and Qualities? / @thecharlesisidi
6. Grow. What’s your You know you, but do they know you? Identity? / @thecharlesisidi
7. Grow. “Who do men say that I am?” Remember that time Jesus gave a branding Lesson? / @thecharlesisidi
8. Grow. Name? Power in the Mind vs Power in the Market, finding the intersect. What’s your / @thecharlesisidi
9. Grow. Never get high on your own supply. Sell First! / @thecharlesisidi
10. Grow. Attention! How do you grab people’s attention in an age when so many things are fighting for it? / @thecharlesisidi
11. Grow. Simple. Build simple and easy to use Digital Processes that prioritises your customers. Keep it / @thecharlesisidi
12. Grow. Delighted Happy Customers tell other prospects. Oil this engine and put your word of mouth marketing on overdrive. Keep your Customers. / @thecharlesisidi
13. Grow. Feedback. Communication is a two-way street. Feedback from your customers is free business advice, build to fit their needs. Treasure and implement / @thecharlesisidi
14. Grow. Stories. Find the heart of your brand and keep giving customers and prospects something to hold on to. Don’t stop telling / @thecharlesisidi
15. Grow. Tools. Save yourself the time, automate your processes, use that time to innovate around other challenges. Overdose on / @thecharlesisidi
16. Grow. Platforms. Adapt your content to fit different platform nuances, remember, one size never fits all. Understand different / @thecharlesisidi
17. Grow. Offline. A good number of them are. Engage some offline marketing strategies to supercharge your business. Your customers are / @thecharlesisidi
18. Grow. Community. Build communities around your product offerings to deepen your customer relationships. Keep building and growing your / @thecharlesisidi
19. Grow. Measured. You don’t want to keep throwing darts in the dark. Measure your efforts to see what’s working. It’s not done if it isn’t / @thecharlesisidi
20. Grow. Evolve. It’s a jungle out here. Evolve or die. Adapt to fit and keep thinking on your feet if you want to survive. You just gotta / @thecharlesisidi
21. Grow. Ask me. Got Questions? / @thecharlesisidi
22. Grow. Thank You. / @thecharlesisidi
23. Grow. Let’s continue This conversation. +234 705 359 7006 +234 903 533 3965 charles.isidi@gmail.com / @thecharlesisidi