What I've Learned from Posting Photos of My Girlfriend on Social Media.

How best can we tell our stories? How human can we make them? Who is listening? What do we really understand about the term 'Target Audience'? How do we stay top choice, create resonating and thumb stopping content in an information democracy where the average attention span is not just depleting, but people are choosing what they pay attention to?

In June, I decided to let the Twitter community know of my amazing girlfriend by wishing her a happy birthday. Thousands of retweets and comments later, I earned the title of 'Twitter Lover Boy' among my peers in the Digital Marketing Community.

But what I have learned from my spontaneous acts of love is a crucial lesson for brands; in how they tell their stories, how they demand attention in an attention deficit world and how they craft the perceptions of their target audience.

This was indeed a packed session at Social Media Week Lagos 2018 #SMWLagos2018 as we explored how brands can recreate themselves as human rather than a logo on social media.

We drew insights from the successes as well as the failures of campaigns in the past year and uncover how brands can draw inspiration for the future of digital and marketing communications in Nigeria.

We were able to model new lessons to craft a future where marketing and marketing communications is not just blasted out for whoever cares to listen but is crafted in such a way that is deserving of reciprocity.

Enjoy.

Transcript

5. -How we met -
14. • • • • •
17. If you don’t realise it, you are hugely disconnected. Remember how excited we were about those Pulse TV videos?
20. • • • •