March Marketing Breakfast JYSK Presentation

Transcript

1. JYSK – Bringing Scandi style to the Irish market The Marketing Breakfast
2. Agenda •  Company Overview •  JYSK Concept •  Ireland Expansion •  Marketing Activity
3. 3 40th Anniversary
4. Number of stores 4 JYSK Group
5. Lars Larsen Group JYSK is part of Lars Larsen Group, which owns a number of companies with a total annual turnover of 4.25 billion EUR. 5
7. JYSK Group JYSK Nordic JYSK Franchise DÄNISCHES BETTENLAGER JYSK’s annual turnover is 3.58 billion EUR. JYSK has more than 2,700 stores and 23,000 employees in 51 countries.
8. JYSK Mission A great Scandinavian offer for everyone within sleeping and living •  To be customers’ first choice •  To be employees’ first choice within retail •  To be the world’s most widespread and profitable chain of stores JYSK Vision
9. JYSK - Scandinavian Sleeping and Living 9
10. JYSK Concept 10 JYSK’s business model is based on a “small store concept”. This means that JYSK is always within short travel distance – or just a click away. The size of the stores makes it easy to find what is needed. The JYSK brand is defined as “a brand for homes”. Meaning we are a brand offering articles for every home and every room – even for the outdoor places.
11. Ireland Expansion 11 ”Expansion has always been part of JYSK’s DNA, and our mission is to provide as many customers as possible with a great Scandinavian offer within sleeping and living.” - Lars Larsen, founder and owner of JYSK
12. Disrupting the market 12
13. Campaign Papers 13
14. Traditional & Digital 14
15. JYSK online 15
16. PR 16
17. 17 “While the challenges are great, so are the opportunities”
18. 18 Questions?