@thisismyurl / thisismyurl.com About Christopher No formal training in software development WordPress developer for Canada’s largest news company 25 plugins in the WordPress repository
@thisismyurl / thisismyurl.com Today’s talk is about ... Money and what’s really important to get from WordPress How to make a living from WordPress How to profit from WordPress Learning from (and giving to) the community
@thisismyurl / thisismyurl.com You are your own brand. Build your knowledge base, build your community Build your community, build your authority Build your authority, increase your opportunities Build your opportunities, achieve your goals
@thisismyurl / thisismyurl.com Let’s talk about sex. Indulgence is about things you want, not things you need Travel opportunities, eating in nice restaurants, etc. Good WordPress developers can indulge in life
@thisismyurl / thisismyurl.com “Two years ago, I spent two months in Europe and my income didn’t suffer” Bill Ericson @billericson http://billericson.com
@thisismyurl / thisismyurl.com Let’s talk about money. Security is about having the things you need in life Knowing your mortgage is paid, food is on the table Good WordPress developers can count on a pay cheque
@thisismyurl / thisismyurl.com Let’s talk about power. Authority is about influence and the respect of your peers Being confident isn’t being arrogant Good WordPress developers can work from anywhere
@thisismyurl / thisismyurl.com Work for the man. Full time work as a WordPress developer Startups, media and small firms often use WordPress Offers steady income and security
@thisismyurl / thisismyurl.com Consulting is cool. Consultants work as hired guns, not employees Often work remotely from their own location Bill 2x or 3x standard rate, but give up security
@thisismyurl / thisismyurl.com Consulting is maintenance. Monthly consulting helps make clients happy Passive income is passive profits Solve small business pains, to create a profit
@thisismyurl / thisismyurl.com Publish your expertise. Write free tutorials to create authority and drive traffic Build an audience, help them learn to use WordPress Offer free support in the WordPress.org forums Publish paid PDF or video content to generate revenue
@thisismyurl / thisismyurl.com Sell your solutions. Build free themes and plugins for WordPress.org 50% of traffic to my site directly from WordPress.org Create custom plugins as a consultant Sell commercial themes and plugins as residual revenue
@thisismyurl / thisismyurl.com Create content for a living Write tutorials on your blog, sell paid tutorials Contribute to the Codex to raise your authority Sell your technical writing to online magazines and papers Design icons, themes and artwork for other bloggers
@thisismyurl / thisismyurl.com Advertise on your website. Advertising with CPC or CPM models Use affiliate links to promote suitable content Advertise yourself Know your market
@thisismyurl / thisismyurl.com AdSense Makes no sense. Google pays me approximately $1.25 per click. Generating $1.25 in ad sales per 1,000 visits Affiliate company pays me $65 per signup $21.67 in affiliate sales per 1,000 visits
@thisismyurl / thisismyurl.com Work Directly for WordPress Become a core developer on WordPress Work for WordPress.com and Automattic Work for Matt Mullenweg, Audrey Capital etc.
@thisismyurl / thisismyurl.com The Secret to Success Help edit the Codex, write great content for users Volunteer in the forums, build strong relationships Write free plugins and submit them to WordPress.org Create themes for WordPress.org
@thisismyurl / thisismyurl.com The Secret to Success Fix other developers plugins, it’s not a contest Subscribe and follow great developers Innovate. Your time is valuable, contribute it
@thisismyurl / thisismyurl.com Three Easy Ways to Fail Focus on selling yourself instead of helping others Create conflict instead of creating great websites Forget that WordPress is about the GPL license
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