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How to Make Money with WordPress

How to Make Money with WordPress

From my WordCamp Detroit 2011 presentation, which can be viewed online at http://wordpress.tv/2012/06/14/christopher-ross-how-to-make-a-living-giving-it-away-for-free/

Christopher Ross

October 01, 2011
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  1. @thisismyurl / thisismyurl.com
    @thisismyurl

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  2. @thisismyurl / thisismyurl.com
    Analytical Analysis of Cross
    Platform API Integration for
    Multilingual Automation
    WordCamp Detroit, 2011

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  3. @thisismyurl / thisismyurl.com
    Free is not
    a business model.

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  4. @thisismyurl / thisismyurl.com
    Make Money by
    Giving it Away for Free
    How to make a living with WordPress
    WordCamp Detroit, 2011

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  5. @thisismyurl / thisismyurl.com
    About Christopher
    WordPress developer since 2006
    Web developer since 1996
    Software developer since 1986

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  6. @thisismyurl / thisismyurl.com
    About Christopher
    No formal training in software development
    WordPress developer for Canada’s largest news company
    25 plugins in the WordPress repository

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  7. @thisismyurl / thisismyurl.com
    “I don't want to sell anything,
    buy anything, or process
    anything as a career.
    Lloyd Dobler, Say Anything

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  8. @thisismyurl / thisismyurl.com
    What are we
    going to cover?
    How to make a living with WordPress
    WordCamp Detroit, 2011

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  9. @thisismyurl / thisismyurl.com
    Today’s talk is about ...
    Money and what’s really important to get from WordPress
    How to make a living from WordPress
    How to profit from WordPress
    Learning from (and giving to) the community

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  10. @thisismyurl / thisismyurl.com
    What are you
    doing wrong?
    The misunderstanding of
    most WordPress developers.

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  11. @thisismyurl / thisismyurl.com
    You are your own brand.
    Build your knowledge base, build your community
    Build your community, build your authority
    Build your authority, increase your opportunities
    Build your opportunities, achieve your goals

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  12. @thisismyurl / thisismyurl.com
    Money isn’t enough.
    There’s more to building a living than money alone.

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  13. @thisismyurl / thisismyurl.com
    Let’s talk about sex.
    Indulgence is about things you want, not things you need
    Travel opportunities, eating in nice restaurants, etc.
    Good WordPress developers can indulge in life

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  14. @thisismyurl / thisismyurl.com
    “Two years ago, I spent two months in
    Europe and my income didn’t suffer”
    Bill Ericson
    @billericson
    http://billericson.com

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  15. @thisismyurl / thisismyurl.com
    Let’s talk about money.
    Security is about having the things you need in life
    Knowing your mortgage is paid, food is on the table
    Good WordPress developers can count on a pay cheque

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  16. @thisismyurl / thisismyurl.com
    “I tell my wife, we live in a home
    that WordPress built.”
    Chris Bavota
    @bavotasan
    http://bavotasan.com

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  17. @thisismyurl / thisismyurl.com
    Let’s talk about power.
    Authority is about influence and the respect of your peers
    Being confident isn’t being arrogant
    Good WordPress developers can work from anywhere

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  18. @thisismyurl / thisismyurl.com
    “I had 3,000 views a day. I was shocked.”
    Samuel Wood
    @otto42
    http://ottopress.com

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  19. @thisismyurl / thisismyurl.com
    “There’s always more to learn, even as a
    core developer.”
    Andrea Rennick
    @andrea_r
    http:/ronandandrea.com

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  20. @thisismyurl / thisismyurl.com
    How to Make a Living
    with WordPress
    Five ways to make a living with WordPress

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  21. @thisismyurl / thisismyurl.com
    “20,000 people make a living
    from WordPress”
    Matt Mullenweg
    @photomatt
    http:/ma.tt

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  22. @thisismyurl / thisismyurl.com
    19% of Alexa’s top 100,000
    sites are on WordPress.

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  23. @thisismyurl / thisismyurl.com
    Work for the man.
    Full time work as a WordPress developer
    Startups, media and small firms often use WordPress
    Offers steady income and security

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  24. @thisismyurl / thisismyurl.com
    Consulting is cool.
    Consultants work as hired guns, not employees
    Often work remotely from their own location
    Bill 2x or 3x standard rate, but give up security

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  25. @thisismyurl / thisismyurl.com
    65,000,000 websites
    run on WordPress.org

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  26. @thisismyurl / thisismyurl.com
    32,500,000 websites
    run WordPress 3.2

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  27. @thisismyurl / thisismyurl.com
    Consulting is maintenance.
    Monthly consulting helps make clients happy
    Passive income is passive profits
    Solve small business pains, to create a profit

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  28. @thisismyurl / thisismyurl.com
    32.5 million websites at $50/upgrade?
    $1,625,000,000

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  29. @thisismyurl / thisismyurl.com
    Publish your expertise.
    Write free tutorials to create authority and drive traffic
    Build an audience, help them learn to use WordPress
    Offer free support in the WordPress.org forums
    Publish paid PDF or video content to generate revenue

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  30. @thisismyurl / thisismyurl.com
    Sell your solutions.
    Build free themes and plugins for WordPress.org
    50% of traffic to my site directly from WordPress.org
    Create custom plugins as a consultant
    Sell commercial themes and plugins as residual revenue

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  31. @thisismyurl / thisismyurl.com
    Create content for a living
    Write tutorials on your blog, sell paid tutorials
    Contribute to the Codex to raise your authority
    Sell your technical writing to online magazines and papers
    Design icons, themes and artwork for other bloggers

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  32. @thisismyurl / thisismyurl.com
    Advertise on your website.
    Advertising with CPC or CPM models
    Use affiliate links to promote suitable content
    Advertise yourself
    Know your market

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  33. @thisismyurl / thisismyurl.com
    “Know well what holds you back, and
    what moves you forward”
    The Buddha

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  34. @thisismyurl / thisismyurl.com
    AdSense Makes no sense.
    Google pays me approximately $1.25 per click.
    Generating $1.25 in ad sales per 1,000 visits
    Affiliate company pays me $65 per signup
    $21.67 in affiliate sales per 1,000 visits

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  35. @thisismyurl / thisismyurl.com
    Work Directly for WordPress
    Become a core developer on WordPress
    Work for WordPress.com and Automattic
    Work for Matt Mullenweg, Audrey Capital etc.

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  36. @thisismyurl / thisismyurl.com
    The Community
    How to make a living with WordPress
    WordCamp Detroit, 2011

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  37. @thisismyurl / thisismyurl.com
    The Secret to Success
    Help edit the Codex, write great content for users
    Volunteer in the forums, build strong relationships
    Write free plugins and submit them to WordPress.org
    Create themes for WordPress.org

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  38. @thisismyurl / thisismyurl.com
    The Secret to Success
    Fix other developers plugins, it’s not a contest
    Subscribe and follow great developers
    Innovate.
    Your time is valuable, contribute it

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  39. @thisismyurl / thisismyurl.com
    Three Easy Ways to Fail
    Focus on selling yourself instead of helping others
    Create conflict instead of creating great websites
    Forget that WordPress is about the GPL license

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  40. @thisismyurl / thisismyurl.com
    Thank you, any questions?

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