Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to Make Money with WordPress

How to Make Money with WordPress

From my WordCamp Detroit 2011 presentation, which can be viewed online at http://wordpress.tv/2012/06/14/christopher-ross-how-to-make-a-living-giving-it-away-for-free/

0d66c8bf6b3b2ec9b0653b44f9858ce4?s=128

Christopher Ross

October 01, 2011
Tweet

More Decks by Christopher Ross

Other Decks in Design

Transcript

  1. @thisismyurl / thisismyurl.com @thisismyurl

  2. @thisismyurl / thisismyurl.com Analytical Analysis of Cross Platform API Integration

    for Multilingual Automation WordCamp Detroit, 2011
  3. @thisismyurl / thisismyurl.com Free is not a business model.

  4. @thisismyurl / thisismyurl.com Make Money by Giving it Away for

    Free How to make a living with WordPress WordCamp Detroit, 2011
  5. @thisismyurl / thisismyurl.com About Christopher WordPress developer since 2006 Web

    developer since 1996 Software developer since 1986
  6. @thisismyurl / thisismyurl.com About Christopher No formal training in software

    development WordPress developer for Canada’s largest news company 25 plugins in the WordPress repository
  7. @thisismyurl / thisismyurl.com “I don't want to sell anything, buy

    anything, or process anything as a career. Lloyd Dobler, Say Anything
  8. @thisismyurl / thisismyurl.com What are we going to cover? How

    to make a living with WordPress WordCamp Detroit, 2011
  9. @thisismyurl / thisismyurl.com Today’s talk is about ... Money and

    what’s really important to get from WordPress How to make a living from WordPress How to profit from WordPress Learning from (and giving to) the community
  10. @thisismyurl / thisismyurl.com What are you doing wrong? The misunderstanding

    of most WordPress developers.
  11. @thisismyurl / thisismyurl.com You are your own brand. Build your

    knowledge base, build your community Build your community, build your authority Build your authority, increase your opportunities Build your opportunities, achieve your goals
  12. @thisismyurl / thisismyurl.com Money isn’t enough. There’s more to building

    a living than money alone.
  13. @thisismyurl / thisismyurl.com Let’s talk about sex. Indulgence is about

    things you want, not things you need Travel opportunities, eating in nice restaurants, etc. Good WordPress developers can indulge in life
  14. @thisismyurl / thisismyurl.com “Two years ago, I spent two months

    in Europe and my income didn’t suffer” Bill Ericson @billericson http://billericson.com
  15. @thisismyurl / thisismyurl.com Let’s talk about money. Security is about

    having the things you need in life Knowing your mortgage is paid, food is on the table Good WordPress developers can count on a pay cheque
  16. @thisismyurl / thisismyurl.com “I tell my wife, we live in

    a home that WordPress built.” Chris Bavota @bavotasan http://bavotasan.com
  17. @thisismyurl / thisismyurl.com Let’s talk about power. Authority is about

    influence and the respect of your peers Being confident isn’t being arrogant Good WordPress developers can work from anywhere
  18. @thisismyurl / thisismyurl.com “I had 3,000 views a day. I

    was shocked.” Samuel Wood @otto42 http://ottopress.com
  19. @thisismyurl / thisismyurl.com “There’s always more to learn, even as

    a core developer.” Andrea Rennick @andrea_r http:/ronandandrea.com
  20. @thisismyurl / thisismyurl.com How to Make a Living with WordPress

    Five ways to make a living with WordPress
  21. @thisismyurl / thisismyurl.com “20,000 people make a living from WordPress”

    Matt Mullenweg @photomatt http:/ma.tt
  22. @thisismyurl / thisismyurl.com 19% of Alexa’s top 100,000 sites are

    on WordPress.
  23. @thisismyurl / thisismyurl.com Work for the man. Full time work

    as a WordPress developer Startups, media and small firms often use WordPress Offers steady income and security
  24. @thisismyurl / thisismyurl.com Consulting is cool. Consultants work as hired

    guns, not employees Often work remotely from their own location Bill 2x or 3x standard rate, but give up security
  25. @thisismyurl / thisismyurl.com 65,000,000 websites run on WordPress.org

  26. @thisismyurl / thisismyurl.com 32,500,000 websites run WordPress 3.2

  27. @thisismyurl / thisismyurl.com Consulting is maintenance. Monthly consulting helps make

    clients happy Passive income is passive profits Solve small business pains, to create a profit
  28. @thisismyurl / thisismyurl.com 32.5 million websites at $50/upgrade? $1,625,000,000

  29. @thisismyurl / thisismyurl.com Publish your expertise. Write free tutorials to

    create authority and drive traffic Build an audience, help them learn to use WordPress Offer free support in the WordPress.org forums Publish paid PDF or video content to generate revenue
  30. @thisismyurl / thisismyurl.com Sell your solutions. Build free themes and

    plugins for WordPress.org 50% of traffic to my site directly from WordPress.org Create custom plugins as a consultant Sell commercial themes and plugins as residual revenue
  31. @thisismyurl / thisismyurl.com Create content for a living Write tutorials

    on your blog, sell paid tutorials Contribute to the Codex to raise your authority Sell your technical writing to online magazines and papers Design icons, themes and artwork for other bloggers
  32. @thisismyurl / thisismyurl.com Advertise on your website. Advertising with CPC

    or CPM models Use affiliate links to promote suitable content Advertise yourself Know your market
  33. @thisismyurl / thisismyurl.com “Know well what holds you back, and

    what moves you forward” The Buddha
  34. @thisismyurl / thisismyurl.com AdSense Makes no sense. Google pays me

    approximately $1.25 per click. Generating $1.25 in ad sales per 1,000 visits Affiliate company pays me $65 per signup $21.67 in affiliate sales per 1,000 visits
  35. @thisismyurl / thisismyurl.com Work Directly for WordPress Become a core

    developer on WordPress Work for WordPress.com and Automattic Work for Matt Mullenweg, Audrey Capital etc.
  36. @thisismyurl / thisismyurl.com The Community How to make a living

    with WordPress WordCamp Detroit, 2011
  37. @thisismyurl / thisismyurl.com The Secret to Success Help edit the

    Codex, write great content for users Volunteer in the forums, build strong relationships Write free plugins and submit them to WordPress.org Create themes for WordPress.org
  38. @thisismyurl / thisismyurl.com The Secret to Success Fix other developers

    plugins, it’s not a contest Subscribe and follow great developers Innovate. Your time is valuable, contribute it
  39. @thisismyurl / thisismyurl.com Three Easy Ways to Fail Focus on

    selling yourself instead of helping others Create conflict instead of creating great websites Forget that WordPress is about the GPL license
  40. @thisismyurl / thisismyurl.com Thank you, any questions?