Digital by Default

How to achieve greater impact for our work on Biodiversity Conservation, by leveraging the power of the web.

Transcript

1. digital by default
2. 2006 2005 2004 2003 2002 2000 1999 1998 MP3 GIF Dial-up 2G HTML JavaScript Netscape Amazon Craigslist WWW Geocities Yahoo! Internet Explorer MSN AOL 1997 1996 1995 0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 2001 CSS Java Flash Dynamic HTML Dreamweaver AOL Instant Messenger Netflix 3G WAP iPod iTunes RSS 2.0 WAP 2.0 Web 2.0 Podcasting Flickr Motorola RAZR Peak Blockbuster Opera Mini WebKit Facebook YouTube GoPro Hero Nintendo Wii J-Phone camera phone RSS 0.92 WordPress Nokia 1110 Nokia 6600 Number of Internet Users (in billions) ICQ Messenger IBM Deep Blue v. Gary Kasparov Palm Pilot WinAmp Yandex Tencent iMac Yahoo Messenger Nokia 5110 Google DoCoMo i-mode Jabber/XMPP Broadband Wi-Fi Blogger LiveJournal Alibaba Napster Firefox 1.0 Nokia 7650 camera phone Skype Blogs Spotify jQuery Canada, France, Germany, Italy, Japan, United States, United Kingdom Global Brazil, China, India, Indonesia, Mexico, Nigeria, Russia
3. 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 Data provided by Google and The World Bank Web 2.0 Podcasting Flickr Motorola RAZR Peak Blockbuster Opera Mini WebKit Facebook YouTube GoPro Hero Nintendo Wii Twitter IBM Watson HTML5 begins GitHub Dropbox iPhone App Store Android Google Chrome Uber Instagram Xiaomi Blockbuster EOL DeepMind iPad WeChat Line Oculus Flash EOL (on Android) ReactJS Slack Amazon Alexa the web turns 25 Instant Articles Google AMP Assistants Machine Learning Virtual Reality SnapChat Spectacles ess 110 600 Blogs Spotify jQuery Netscape EOL Peak i-mode 4G Angry Birds Palm WebOS WhatsApp Bitcoin Apple Siri Minecraft FB Messenger SnapChat Twitch IBM Watson wins Jeopardy Nokia sold to Microsoft Firefox OS Google Glass Drones Wearables Internet of Things DeepDream Self-driving cars AlphaGo Google Glass Microsoft HoloLens Pokemon Go Renewable Energy CRISPR … the W3C releases HTML5 Mexico, Nigeria, Russia
4. Information is 
 now demand driven
5. “ “ we should be ensuring 
 that citizens find the information they 
 want as quickly as 
 possible, wherever 
 they are on the web Martha Lane Fox
6. Every output is available digitally, and is planned for in the project design and budgeting phases Digital by default means…
7. 1. Understand context 
 2. Build services, not websites
 3. Tell a story Make stuff people want (and use)
8. “ “ Do research, analyse data, talk to users. Don’t make assumptions. Have empathy for users, and remember that what they ask for isn’t always 
 what they need. Mike Bracken
9. All our work is available in the most open, accessible and actionable formats possible as standard so it can be shared, re-used, and 
 built upon. Digital by default means…
10. Open data is data that can be freely used, re-used and redistributed by anyone - subject only, at most, to the requirement to attribute and sharealike
11. But Information needs to be open as well, so it 
 can be: • Read easily by humans and machines • Indexed and searched properly (not just by google) • Displayed on a range of devices and formats This means • In HTML (or variants) • Alternatively files should have good metadata associated with them, relevant & contextual file names • A focus on “Findability”
12. Help people take action with your content
17. We track everything to determine if our products are reaching the right audiences, in the right formats. Digital by default means…
18. 1. See if people are using our work / products 
 2. Find out why and how they’re using them
 3. Optimise our products based on this information Tracking so we can
19. The theory of change 4 4 4 Science communicate build support Impact!
20. Go digital or go home