A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising • publisher͕impΛചΔʹRTBͱguranteed contractͱ͍ ͏ೋͭͷํ๏͕͋Δ
Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television. • ςϨϏࢹௌऀಉ࣌ʹΠϯλʔωοτΔͷͰɺςϨϏ CMͷࢹௌ͕ेඵޙͷωοτ׆ಈʹӨڹΛ༩͑Δ