User Response Learning for Directly Optimizing
Campaign Performance in Display Advertising by Kan
Ren, Weinan Zhang, Yifei Rong, Haifeng Zhang, Yong Yu,
Jun Wang. CIKM 2016.
• "ΩϟϯϖʔϯͷύϑΥʔϚϯεΛ࠷దԽ͢ΔͨΊͷ
ϢʔβԠͷֶश"
• CTR༧ଌϞσϧࠂ৴γεςϜͷҰ෦Ͱ͋Δ
• Ϟσϧ୯ମΛ࠷దԽ͢ΔΑΓɺγεςϜશମΛ࠷దԽͨ͠
͍
• LRʹΑΔCTR༧ଌΛؚΉ৴γεςϜΛϞσϧԽ͠ɺ
ΩϟϯϖʔϯͷརӹΛ࠷దԽͨ͠
• A/BςετͰ