Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Modern Marketing Plan

Avatar for Tom Critchlow Tom Critchlow
November 09, 2011
Technology
5
360

The Modern Marketing Plan

My 2011 Pubcon Vegas presentation on The Modern Marketing Plan

Avatar for Tom Critchlow

Tom Critchlow

November 09, 2011
Tweet

Other Decks in Technology

See All in Technology
Behind Postgres 18: The People, the Code, & the Invisible Work | Claire Giordano | PGConfEU 2025
Avatar for Claire Giordano clairegiordano
0
150
プロファイルとAIエージェントによる効率的なデバッグ / Effective debugging with profiler and AI assistant
Avatar for ymotongpoo ymotongpoo
1
530
20251024_TROCCO／COMETAアップデート紹介といくつかデモもやります！_#p_UG 東京：データ活用が進む組織の作り方
Avatar for D soysoysoyb
0
130
東京大学「Agile-X」のFPGA AIデザインハッカソンを制したソニーのAI最適化
Avatar for ソニー株式会社 sony
0
150
Observability — Extending Into Incident Response
Avatar for Narimichi Takamura nari_ex
1
580
戦えるAIエージェントの作り方
Avatar for Takuya Akiba iwiwi
2
790
CNCFの視点で捉えるPlatform Engineering - 最新動向と展望 / Platform Engineering from the CNCF Perspective
Avatar for hhiroshell hhiroshell
0
140
だいたい分かった気になる 『SREの知識地図』 / introduction-to-sre-knowledge-map-book
Avatar for katsuhisa_ katsuhisa91
PRO
3
1.5k
マルチエージェントのチームビルディング_2025-10-25
Avatar for shino shinoyamada
0
210
SRE × マネジメントレイヤーが挑戦した組織・会社のオブザーバビリティ改革 ― ビジネス価値と信頼性を両立するリアルな挑戦
Avatar for coconala_engineer coconala_engineer
0
290
JAWS UG AI／ML #32 Amazon BedrockモデルのライフサイクルとEOL対応/How Amazon Bedrock Model Lifecycle Works
Avatar for quiver quiver
1
110
AI連携の新常識！ 話題のMCPをはじめて学ぶ！
Avatar for MakoAkiba makoakiba
0
150

Featured

See All Featured
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
55
3k
CSS Pre-Processors: Stylus, Less & Sass
Avatar for Bermon Painter bermonpainter
359
30k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
140
34k
JavaScript: Past, Present, and Future - NDC Porto 2020
Avatar for David Neal reverentgeek
52
5.7k
The World Runs on Bad Software
Avatar for Brandon Keepers bkeepers
PRO
72
11k
Code Reviewing Like a Champion
Avatar for maltzj maltzj
526
40k
Stop Working from a Prison Cell
Avatar for Chris Michel hatefulcrawdad
272
21k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
88
4.9k
Site-Speed That Sticks
Avatar for Harry Roberts csswizardry
13
930
Why Our Code Smells
Avatar for Brandon Keepers bkeepers
PRO
340
57k
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
27k
The MySQL Ecosystem @ GitHub 2015
Avatar for Sam Lambert samlambert
251
13k

Transcript

  1. The Modern Marketing Plan @tomcritchlow www.distilled.net

  2. http://mobro.co/distilled

  3. Content Marketing Is The Future

  4. People Don’t Like Banner Ads

  5. pinterest.com

  6. thefancy.com

  7. tumblr.com

  8. Continually Invest in Page Types

  9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

  10. Zappos Have 50,000+ Product Videos

  11. Define Your Audience

  12. Personas for Customers

  13. Personas for Mavens

  14. Research Communities

  15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

  16. Create Content Platforms

  17. Content Platforms FTW

  18. Content for Customers for the Long Tail

  19. Content for Mavens For the Head Terms

  20. Relationship Building

  21. Relationship Building > Link Building

  22. Build Flywheels

  23. Email Is The Elephant In The Room

  24. Build Social Followings

  25. Use Money To Accelerate Flywheels

  26. Social Advertising

  27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

  28. Tom Critchlow VP Operations NYC www.distilled.net [email protected] Fiercely curious. Passionate

    about learning. Email me! @tomcritchlow