Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Modern Marketing Plan

Avatar for Tom Critchlow Tom Critchlow
November 09, 2011
Technology
5
360

The Modern Marketing Plan

My 2011 Pubcon Vegas presentation on The Modern Marketing Plan

Avatar for Tom Critchlow

Tom Critchlow

November 09, 2011
Tweet

Other Decks in Technology

See All in Technology
SoccerNet GSRの紹介と技術応用：選手視点映像を提供するサッカー作戦盤ツール
Avatar for MIXI ENGINEERS mixi_engineers
PRO
1
180
「AI駆動PO」を考えてみる - 作る速さから価値のスループットへ：検査・適応で未来を開発 / AI-driven product owner. scrummat2025
Avatar for yosuke nagai yosuke_nagai
4
610
JAZUG 15周年記念 × JAT「AI Agent開発者必見："今"のOracle技術で拡張するAzure × OCIの共存アーキテクチャ」
Avatar for KoheiOgawa shisyu_gaku
0
120
業務自動化プラットフォーム Google Agentspace に入門してみる #devio2025
Avatar for maroon1st maroon1st
0
190
BirdCLEF+2025 Noir 5位解法紹介
Avatar for MYSO myso
0
200
Access-what? why and how, A11Y for All - Nordic.js 2025
Avatar for Geisy Domiciano gdomiciano
1
110
o11yで育てる、強い内製開発組織
Avatar for _awache _awache
3
120
英語は話せません！それでも海外チームと信頼関係を作るため、対話を重ねた2ヶ月間のまなび
Avatar for ニイオカ niioka_97
0
120
空間を設計する力を考える / 20251004 Naoki Takahashi
Avatar for SHIFT EVOLVE shift_evolve
PRO
3
390
extension 現場で使えるXcodeショートカット一覧
Avatar for とんとんぼ ktombow
0
220
Findy Team+のSOC2取得までの道のり
Avatar for adachi.ryo rvirus0817
0
360
SREとソフトウェア開発者の合同チームはどのようにS3のコストを削減したか？
Avatar for Masahiro Yoshizawa muziyoshiz
1
100

Featured

See All Featured
Building an army of robots
Avatar for Kyle Neath kneath
306
46k
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
667
120k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
Avatar for Joe Casabona jcasabona
33
2.5k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
Avatar for Rebecca Miller-Webster rmw
35
3.2k
Building Flexible Design Systems
Avatar for Yesenia Perez-Cruz yeseniaperezcruz
329
39k
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
610
How To Stay Up To Date on Web Technology
Avatar for Chris Coyier chriscoyier
791
250k
Docker and Python
Avatar for Tania Allard trallard
46
3.6k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
Avatar for mongodb mongodb
48
9.7k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
9
580
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
33
8.8k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
Avatar for Irina Nazarova irinanazarova
9
960

Transcript

  1. The Modern Marketing Plan @tomcritchlow www.distilled.net

  2. http://mobro.co/distilled

  3. Content Marketing Is The Future

  4. People Don’t Like Banner Ads

  5. pinterest.com

  6. thefancy.com

  7. tumblr.com

  8. Continually Invest in Page Types

  9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

  10. Zappos Have 50,000+ Product Videos

  11. Define Your Audience

  12. Personas for Customers

  13. Personas for Mavens

  14. Research Communities

  15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

  16. Create Content Platforms

  17. Content Platforms FTW

  18. Content for Customers for the Long Tail

  19. Content for Mavens For the Head Terms

  20. Relationship Building

  21. Relationship Building > Link Building

  22. Build Flywheels

  23. Email Is The Elephant In The Room

  24. Build Social Followings

  25. Use Money To Accelerate Flywheels

  26. Social Advertising

  27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

  28. Tom Critchlow VP Operations NYC www.distilled.net [email protected] Fiercely curious. Passionate

    about learning. Email me! @tomcritchlow