Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Modern Marketing Plan

Avatar for Tom Critchlow Tom Critchlow
November 09, 2011
Technology
380
5

The Modern Marketing Plan

My 2011 Pubcon Vegas presentation on The Modern Marketing Plan

Avatar for Tom Critchlow

Tom Critchlow

November 09, 2011

Other Decks in Technology

See All in Technology
【CEDEC2026】専門性の高いデフォルメチームが挑んだ人材育成戦略 〜Cygames Academiaの企画から実施まで〜
Avatar for Cygames, Inc. cygames
PRO
0
560
修正PRを食べてレビュースキルが賢くなる：Claude Codeによる自己改善サイクル
Avatar for um(うめ) yuyaumetsu
6
1.5k
20260608_Codexの可能性_ノンプログラマー向け_大城追記
Avatar for NobuakiOshiro doradora09
PRO
0
790
第3回しろおびセキュリティスポンサーセッション
Avatar for ogiogi log0417
0
170
個人OSSが、机の上から世界に広がるまでの話
Avatar for Shinya Saita shinyasaita
1
380
日本語を汚染するAI
Avatar for wancoimo route250
1
110
Contract One Engineering Unit 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
0
19k
社内の7割が使うデータ基盤を、 データチーム2人で回すためにやったこと
Avatar for KOH koh_yoshi
4
1.3k
【Google Cloud Next Tokyo'26】Gemini Enterprise と Oracle AI Database で実現する、 業務データ活用を実現する AI エージェント実装
Avatar for KoheiOgawa shisyu_gaku
0
240
モダンフロントエンド 開発研修
Avatar for Recruit recruitengineers
PRO
4
600
Cursor Meetup Sapporo - Cursor物語 続編
Avatar for Hiroyuki Kaji cocacola917
0
150
その“隠したつもり”が命取り ── 自前と平文をやめて「正解」に委ねる
Avatar for kuroneko kuroneko13
0
110

Featured

See All Featured
Chasing Engaging Ingredients in Design
Avatar for Sebastian Deterding codingconduct
0
260
Into the Great Unknown - MozCon
Avatar for Noah Learner thekraken
41
2.7k
Put a Button on it: Removing Barriers to Going Fast.
Avatar for kastner kastner
60
4.5k
Keith and Marios Guide to Fast Websites
Avatar for Keith Pitt keithpitt
413
23k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
31
3.3k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
Avatar for Marc Duiker marcduiker
35
2.5k
How to optimise 3,500 product descriptions for ecommerce in one day using ChatGPT
Avatar for Katarina Dahlin katarinadahlin
PRO
2
3.7k
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
Avatar for Ines Montani inesmontani
PRO
3
3.7k
My Coaching Mixtape
Avatar for mlcsv mlcsv
0
220
Evolving SEO for Evolving Search Engines
Avatar for Ryan Jones ryanjones
0
250
Odyssey Design
Avatar for Ryan Kendrick rkendrick25
PRO
2
750
Data-driven link building: lessons from a $708K investment (BrightonSEO talk)
Avatar for Szymon Słowik szymonslowik
1
1.2k

Transcript

  1. The Modern Marketing Plan @tomcritchlow www.distilled.net

  2. http://mobro.co/distilled

  3. Content Marketing Is The Future

  4. People Don’t Like Banner Ads

  5. pinterest.com

  6. thefancy.com

  7. tumblr.com

  8. Continually Invest in Page Types

  9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

  10. Zappos Have 50,000+ Product Videos

  11. Define Your Audience

  12. Personas for Customers

  13. Personas for Mavens

  14. Research Communities

  15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

  16. Create Content Platforms

  17. Content Platforms FTW

  18. Content for Customers for the Long Tail

  19. Content for Mavens For the Head Terms

  20. Relationship Building

  21. Relationship Building > Link Building

  22. Build Flywheels

  23. Email Is The Elephant In The Room

  24. Build Social Followings

  25. Use Money To Accelerate Flywheels

  26. Social Advertising

  27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

  28. Tom Critchlow VP Operations NYC www.distilled.net [email protected] Fiercely curious. Passionate

    about learning. Email me! @tomcritchlow