Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Modern Marketing Plan

Avatar for Tom Critchlow Tom Critchlow
November 09, 2011
Technology
380
5

The Modern Marketing Plan

My 2011 Pubcon Vegas presentation on The Modern Marketing Plan

Avatar for Tom Critchlow

Tom Critchlow

November 09, 2011

Other Decks in Technology

See All in Technology
全員がプロダクトへ向き合う組織を持続成長させるために——組織づくりのフライホイールと4象限 / The Flywheel Model and Four Quadrants for Organizational Design
Avatar for hiro-torii hiro_torii
2
380
指示待ちから変化に応じるClaude Codeへ！~環境からAgentへの帰り道を作る~
Avatar for Gota gotalab555
9
1.8k
全社に広がるMCPサーバーを、 どう安全に管理するか MCPass開発の舞台裏
Avatar for k.muguruma mtpooh
3
250
データエンジニアの困りごとをDevinと一緒に解消する
Avatar for 10xinc 10xinc
2
620
書籍『生成AIの安全性入門』の入門
Avatar for Koki Wataoka wataoka
0
160
AI-DLCって実際どう？ 〜聞きたいこと全部聞いてみる〜
Avatar for 荒木 ARK news_it_enj
0
170
Azure App Service / Container Apps の組み込み認証
Avatar for Kuniteru Asami kuniteru
0
150
プロダクト思考 × 基盤思考を AIで実現する Compound Engineering
Avatar for Watanabe Takeshi(Buzz) tkc66buzz
1
160
いま好きなこと 最初はそんなに好きじゃなかった #tamagawadev
Avatar for Ichiro Nishiuma nishiuma
1
220
現場の暗黙知を継承するAIエージェント — 対話から生まれる長期記憶と Skills
Avatar for Atsuki Shirasawa atsukish
0
220
Sony-DroidKaigi2026
Avatar for ソニー株式会社 sony
1
290
Oracle AI Databaseデータベース・サービス: BaseDB/ExaDB-Dの可用性
Avatar for oracle4engineer oracle4engineer
PRO
1
1.1k

Featured

See All Featured
Ruling the World: When Life Gets Gamed
Avatar for Sebastian Deterding codingconduct
0
320
Conquering PDFs: document understanding beyond plain text
Avatar for Ines Montani inesmontani
PRO
4
3k
Effective software design: The role of men in debugging patriarchy in IT @ Voxxed Days AMS
Avatar for Kenny Baas-Schwegler baasie
0
500
Darren the Foodie - Storyboard
Avatar for Kevinho.art khoart
PRO
3
3.9k
Amusing Abliteration
Avatar for ianozsvald ianozsvald
1
280
How GitHub (no longer) Works
Avatar for Zach Holman holman
316
150k
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
10k
Being A Developer After 40
Avatar for Adrian Kosmaczewski akosma
91
590k
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
6.3k
What's in a price? How to price your products and services
Avatar for Michael Herold michaelherold
247
13k
<Decoding/> the Language of Devs - We Love SEO 2024
Avatar for Nikki Halliwell nikkihalliwell
1
310
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
Avatar for Ines Montani inesmontani
PRO
3
3.7k

Transcript

  1. The Modern Marketing Plan @tomcritchlow www.distilled.net

  2. http://mobro.co/distilled

  3. Content Marketing Is The Future

  4. People Don’t Like Banner Ads

  5. pinterest.com

  6. thefancy.com

  7. tumblr.com

  8. Continually Invest in Page Types

  9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

  10. Zappos Have 50,000+ Product Videos

  11. Define Your Audience

  12. Personas for Customers

  13. Personas for Mavens

  14. Research Communities

  15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

  16. Create Content Platforms

  17. Content Platforms FTW

  18. Content for Customers for the Long Tail

  19. Content for Mavens For the Head Terms

  20. Relationship Building

  21. Relationship Building > Link Building

  22. Build Flywheels

  23. Email Is The Elephant In The Room

  24. Build Social Followings

  25. Use Money To Accelerate Flywheels

  26. Social Advertising

  27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

  28. Tom Critchlow VP Operations NYC www.distilled.net [email protected] Fiercely curious. Passionate

    about learning. Email me! @tomcritchlow