convenient cashless way to travel With a single click a user would be located by the driver through the phone’s GPS. Back-end algorithm to predict high demand areas and direct taxis to these areas with push notification technology Platform collects users’ feedback to select most suitable drivers to enhance user experience ezTaxi is Italy’s leading mobile app for better taxi services Confidential ezTaxi 2
in Italy to create a user friendly experience to book a taxi and monitor the pickup process First and only app in Italy to integrate credit card payment into the app First app to give fare quotations in advance Confidential ezTaxi 3 ezTaxi delivers superior user experience
15 February 2014: exTaxi launched in Milan 1 March 2014: Expanded to Trento, Venice, Cagliari and Lodi 31 March 2014: Expanded to Riva del Garda, Como and Crema 14 April 2014: Planned launch in Rome ezTaxi is easily scalable and can be quickly replicated across Italy Confidential ezTaxi 4 : Represents the number of requests received through ezTaxi since the beginning of February in each location x
proprietary heatmap system predicting user demand for taxis An algorithm that predicts demand peaks in different areas by using transportation information Integrated departure and arrival information from all the major transportation companies in Milan (ATM, FS, Trenord, SEA) and traffic information and historical data of taxis A communication system for taxi drivers, automatically providing suggestions based on time and driver location Confidential ezTaxi 5
conducente dopo la riforma Bersani: un’indagine sopra le principali città italiane”, Chiara Bentivogli, 2007 Public car transportation service in Italy is offered by Taxis and NCC (Chauffeurs) and is worth €1.2bn A €1.2 bn Taxi Market in Italy Confidential ezTaxi 6 Taxi Market Size €800m Chauffeur Market Size €400m Supply • 21,000 licenses • Taxis per 10,000 residents: 16 Milan, 21 Rome (83 London) • Highly regulated • 20,000 licenses • NCC per 10,000 residents: 2.4 average • Highly regulated Demand • Target clients: general population from mid to high income population • Target clients: business and high-income individuals
apps in Italy for product design and customer experience Best User experience Our technology can optimize operations and increase sales ezTaxi outbeats all Italian taxi apps in all metrics Clear Market leadership Taxi drivers are already paying our fees ezTaxi charges taxi drivers per lead. For every call drivers pay something between 0.4 and 0.9 €. Established revenue model Mobility on-demand ezTaxi can easily evolve from a taxi app to a one-stop mobility on- demand service provider Enormous potential for additional cash streams Investment Highlights Confidential ezTaxi 8
School Experience: City Launcher at Uber Inc, Associate at Rockfield Energy Investments, Project manager at General Electric, Project Manager in Skf. Andrea Parisi, Engineering Manager Education: Undergrad computer science Esperienze: Developer Python in Sailogy, Web Developer in VanGogh, Sistemista in IBM Carlo Alberto Negri, Lead Mobile Developer Education: MSc in Physiscs Esperienze: Head of System architecture at Ericsson, Senior Project Manager at H3G, Software engineer at ST Microelectronics Management Team Confidential ezTaxi 9 A team of professionals with directly relevant experiences including Uber
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