E-E-A-T for Grown-Ups: Playbook for Auditing and Optimizing Your Content

Transcript

1. Tom Winter CGO & Co-Founder Tom Winter CGO & Co-Founder E-E-A-T for Grown-Ups: The Playbook for Auditing and Optimizing Your Content
2. 160+ calls 3 conferences 3 hard truths
3. Everyone talks about E-E-A-T. E-E-A-T E-E-A-T E-E-A-T E-E-A-T E-E-A-T E-E-A-T E-E-A-T
4. Almost can measure it. no one
5. Most sites are bleeding traffic and can’t stop it.
6. Most content updates?
7. Most content updates? Random
8. Most content updates? Random Gut-driven
9. Most content updates? Random Gut-driven Ignored
10. You E-E-A-T. can’t fake

11. But you earn it, if you know AI can help how to use it.
12. The E-E-A-T
 Illusion: How We Lie to Ourselves E E A T
13. E – Experience “In my 15 years…” with no proof. E E A T
14. E – Expertise 10 certifications no one checks E E A T
15. A – Authoritativeness Dropping a few Wikipedia
 or Forbes links E E A T
16. T – Trust “Adding an author bio” E E A T
17. E E A T “This version just feels better” E E A T
18. How to EEAT using LLMs score
19. Use LLM as
 EEAT Evaluators Fast Consistent Unbiased
20. Step #1
 Ask AI to score E-E-A-T (1 - 10) 1 2 3 4 5 6 7 8 9 10 The Critique Stage How It Works
21. Step #2
 Define what a 1 & 10 look like
22. Step #3
 Ask why it scored
 that way Why, oh why?
23. Step #4
 Ask how
 to improve it
24. Sample Prompt: Score EEAT Role & task You are an E-E-A-T Evaluator. Your job is to objectively score content based on Google’s E-E-A-T. Stay unbiased and follow the rubric strictly. Instruction:  Score the article objectively on a scale of 1-10 for each E-E-A-T factor, using the defined Scoring System. Example: Scoring “Experience” 1-3: No real-world input, all theory
 4-6: Some shallow examples, lacks depth
 7-8: Clear, relevant real-world experience
 9-10: Rich, diverse, and actionable examples across contexts You can also ask for reasoning behind each score. Bonus:
25. Sample Prompt: Score EEAT Instruction: Based on EEAT evaluation give me your recommendations:  Strengths: 2–3 things done well   Key Issues: Major gaps or weaknesses  Suggestions: Step-by-step, actionable fixes   Use Perplexity for missing stats/examples. Bonus:
26. If you know what ‘good’ looks like, you can build it. Score it. Repeat it.
27. The Content Update - Simplified Playbook
28. Step #1
 Identify the page to update managing cash flow SV 900 Pos 7
29. Step #2
 Score E-E-A-T with AI Analyze competitor content (search intent) Use the Critique stage to assess EEAT Find: strengths, weaknesses, clear action points.
30. Step #3
 CyborgMethod™ Optimize with the Guide AI using critique takeaways Inject SME
 quotes, case studies, stats etc. relevant
31. Step #4
 Re-score with AI
32. Step #5
 Ship or Iterate If it passes the bar, publish. If not, & re-loop. tweak
33. Results
 That Speak for Themselves
34. The Next Level: 
 AI Workflows & Agents
35. What’s Next:
 E-E-A-T as a Filter Google & LLMs will begin to with no trust signals ignore content
36. What’s Next:
 E-E-A-T as a Filter Google & LLMs will begin to with no trust signals ignore content AI Overviews will cite trusted clusters only
37. What’s Next:
 E-E-A-T as a Filter Google & LLMs will begin to with no trust signals ignore content AI Overviews will cite trusted clusters only Reputation will be modeled and estimated
38. The Grown-Up E-E-A-T
 Manifesto #1 Don’t claim trust. Prove it.
39. The Grown-Up E-E-A-T
 Manifesto #1 Don’t claim trust. Prove it. it. it. it. #2 Structure Score Track
40. The Grown-Up E-E-A-T
 Manifesto #1 Don’t claim trust. Prove it. #2 Structure it. Score it. Track it. LLMs, users, & Google all #3 sniff out BS.
41. The Grown-Up E-E-A-T
 Manifesto #1 Don’t claim trust. Prove it. #2 Structure it. Score it. Track it. #3 LLMs, users, & Google all sniff out BS. Real expertise #4 wins every time.
42. The Grown-Up E-E-A-T
 Manifesto #1 Don’t claim trust. Prove it. #2 Structure it. Score it. Track it. #3 LLMs, users, & Google all sniff out BS. #4 Real expertise wins every time. If your content disappeared tomorrow, would notice? #5 anyone
43. The Grown-Up E-E-A-T
 Manifesto #1 Don’t claim trust. Prove it. #2 Structure it. Score it. Track it. #3 LLMs, users, & Google all sniff out BS. #4 Real expertise wins every time. #5 If your content disappeared tomorrow, would anyone notice? Don’t just write to Write to be #6 rank. remembered.
44. The Grown-Up E-E-A-T
 Manifesto #1 Don’t claim trust. Prove it. #2 Structure it. Score it. Track it. #3 LLMs, users, & Google all sniff out BS. #4 Real expertise wins every time. #5 If your content disappeared tomorrow, would anyone notice? #6 Don’t just write to rank. Write to be remembered. Trust is Not And definitely not #7 earned. assumed. generated.
45. Thank you Stay in touch: tom@seowind.io Let’s connect on LinkedIn: Tom Winter Any questions?