A fool with a tool is still a fool - BrightonSEO 2024

We can all agree that AI genie is out of the bottle, and there is no going back.

As a founder of SEOwind, Tom engaged with over 460 professionals in the past year alone to understand how they use AI in their SEO. He will reveal the common pitfalls of blindly trusting AI and share practical strategies on what to do.

Tom is a firm advocate of the CyborgMethod™, a methodology where humans and AI collaborate seamlessly, amplifying each other's strengths. He believes both humans and AI possess distinct superpowers, and understanding their unique advantages is key to achieving better SEO results.

Attendees will walk away with practical, actionable tips that can be implemented immediately rather than high-level advice.

Transcript

1. A fool with a tool is still a fool Tom Winter SEOWIND @‌ tom-winter Speakerdeck.com/tomwinter
2. My own experiment vs AI Human Task: How many r’s has the word strawberry? Contendents: GPT 4o 8 & 9 year old vs a team of
4. Do you know what’s
 the biggest problem with AI?
5. We’re with AI in love but don’t switch off your   when using it Brain
6. Google says content
 needs to be helpful, when most AI content
 is just Spam and Fluff.
7. CyborgMethod™ 
 unleash your superpowers Combine human experience with AI capabilities to produce quality content.
8. I talked with in the past year alone 460+
 SEO professionals

9. Mistake #1 AI Already Knows Everything It has access to all the knowledge
 in the world
10. Simple prompts don't work.
11. "Write me an outline on {keyword X or topic X}." and then "Write me an article using this outline." Stop asking do the research, analyze top-performing content, review questions people ask ... and use it to get the output.
12. Mistake #2 AI is a scraping tool If I provide it with an URL it will go there and analyze the content
13. Use tools for scraping dedicated
14. Mistake #3 GPT-4o is a Search Engine I can search the web in real time and retrieve
 the information I need
15. Treat AI as a logical engine
16. Mistake #4 AI will think for me If I provide AI with a rough idea of what
 I want It will understand what I need
17. Think of AI as of your human colleague.
18. Mistake #5 AI can do
 everything at once I can ask it to do the research, write
 the article and optimize it in one prompt
19. Divide the process into multiple, digestible tasks.
20. Mistake #6 AI-generated content is shallow, empty, and repetitive.
21. Context is the king.
22. Mistake #7 Automated humanization
 of articles will solve my problems
23. Garbage IN, garbage Out
24. Thank you Stay in touch: tom@seowind.io Let’s connect on LinkedIn: Tom Winter Any questions?