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Marketing for Developers / PyCaribbean

Tracy Osborn
February 18, 2017

Marketing for Developers / PyCaribbean

Tracy Osborn

February 18, 2017
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  1. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Marketing for Developers What to do to get your project seen (without selling your soul.)
  2. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Hi, I’m Tracy! @limedaring (daring, not darling)
  3. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  4. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy.
  5. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy. Marketing is worth it.
  6. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring How do we market what we build?
  7. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Try to understand your customer, 
 especially if your customer isn’t you.
  8. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  9. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Don’t forget to add analytics
  10. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring analytics.google.com
  11. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring segment.com
  12. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring briefmetrics.com
  13. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Have a landing page and 
 start building your email list.
  14. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring drip.co convertkit.com campaignmonitor.com mailchimp.com
  15. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring pages.github.com
  16. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring launchrock.com
  17. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Launch as early as possible
  18. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring • It’s tempting to add features forever.
  19. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring image credit: https://quickleft.com/blog/mvp-design/
  20. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring • It’s tempting to add features forever. • What if someone judges you?
  21. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  22. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring • It’s tempting to add features forever. • What if someone judges you? • You’ll think of your product differently after launch — and that’s a great thing.
  23. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring The easiest/hardest/best marketing tactic: writing content.
  24. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  25. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  26. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  27. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  28. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  29. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Blog under your project, yourself, or both?
  30. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Don’t forget analytics here too.
  31. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  32. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Make sure to tie your postings 
 into your mailing list.
  33. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  34. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Writing is great for 
 promotion that doesn’t look like promotion
  35. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  36. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Some common complaints:
  37. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Some common complaints: • But I’m terrible at writing!
  38. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long!
  39. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long! • But I have nothing original to say!
  40. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Best practices for finding and sharing on relevant communities.
  41. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring news.ycombinator.com
  42. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  43. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring reddit.com
  44. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  45. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring producthunt.com
  46. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  47. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring For all of the above — 
 stick around and answer comments promptly. 
 More discussion = more interest = more views.
  48. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring A bit about social media
  49. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  50. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  51. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  52. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  53. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  54. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  55. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Things to consider 
 depending on what you’re doing
  56. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Kickstarter
  57. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring tinyurl.com/hellowebdesign #talkpay
  58. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  59. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  60. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Cold emailing
  61. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  62. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Some guidelines: • Keep your messages short.
  63. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human.
  64. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit.
  65. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated.
  66. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.
  67. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Blogging in general (especially if you work with small businesses.)
  68. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  69. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Marketing tactics that 
 might not be worth it
  70. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Paid advertising?
  71. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring reddit.com/advertising
  72. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  73. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Collaborations with 
 other projects/businesses
  74. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring
  75. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Resources for more
  76. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring unicornfree.com
  77. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring devmarketing.xyz
  78. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring microconf.com
  79. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring news.ycombinator.com
  80. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring microconf.com
  81. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring discuss.bootstrapped.fm
  82. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring reddit.com/r/startups (etc.)
  83. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring In conclusion…
  84. PYCA RI BBEA N T RAC Y O S B

    OR N @limedaring Thank you! @limedaring