Marketing for Developers / PyCaribbean

PYCA RI BBEA N T RAC Y O S B
OR N @limedaring Marketing for Developers What to do to get your project seen (without selling your soul.)

OR N @limedaring Hi, I’m Tracy! @limedaring (daring, not darling)

OR N @limedaring

OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy.

OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy. Marketing is worth it.

OR N @limedaring How do we market what we build?

OR N @limedaring Try to understand your customer,   especially if your customer isn’t you.

OR N @limedaring

OR N @limedaring Don’t forget to add analytics

OR N @limedaring analytics.google.com

OR N @limedaring segment.com

OR N @limedaring briefmetrics.com

OR N @limedaring Have a landing page and   start building your email list.

OR N @limedaring drip.co convertkit.com campaignmonitor.com mailchimp.com

OR N @limedaring pages.github.com

OR N @limedaring launchrock.com

OR N @limedaring Launch as early as possible

OR N @limedaring • It’s tempting to add features forever.

OR N @limedaring image credit: https://quickleft.com/blog/mvp-design/

OR N @limedaring • It’s tempting to add features forever. • What if someone judges you?

OR N @limedaring

OR N @limedaring • It’s tempting to add features forever. • What if someone judges you? • You’ll think of your product differently after launch — and that’s a great thing.

OR N @limedaring The easiest/hardest/best marketing tactic: writing content.

OR N @limedaring

OR N @limedaring Blog under your project, yourself, or both?

OR N @limedaring Don’t forget analytics here too.

OR N @limedaring

OR N @limedaring Make sure to tie your postings   into your mailing list.

OR N @limedaring

OR N @limedaring Writing is great for   promotion that doesn’t look like promotion

OR N @limedaring

OR N @limedaring Some common complaints:

OR N @limedaring Some common complaints: • But I’m terrible at writing!

OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long!

OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long! • But I have nothing original to say!

OR N @limedaring Best practices for ﬁnding and sharing on relevant communities.

OR N @limedaring news.ycombinator.com

OR N @limedaring

OR N @limedaring reddit.com

OR N @limedaring

OR N @limedaring producthunt.com

OR N @limedaring

OR N @limedaring For all of the above —   stick around and answer comments promptly.   More discussion = more interest = more views.

OR N @limedaring A bit about social media

OR N @limedaring

OR N @limedaring Things to consider   depending on what you’re doing

OR N @limedaring Kickstarter

OR N @limedaring tinyurl.com/hellowebdesign #talkpay

OR N @limedaring

OR N @limedaring Cold emailing

OR N @limedaring

OR N @limedaring Some guidelines: • Keep your messages short.

OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human.

OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious beneﬁt.

OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious beneﬁt. • Better to do it mostly manually rather than automated.

OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious beneﬁt. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.

OR N @limedaring Blogging in general (especially if you work with small businesses.)

OR N @limedaring

OR N @limedaring Marketing tactics that   might not be worth it

OR N @limedaring Paid advertising?

OR N @limedaring reddit.com/advertising

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OR N @limedaring Collaborations with   other projects/businesses

OR N @limedaring

OR N @limedaring Resources for more

OR N @limedaring unicornfree.com

OR N @limedaring devmarketing.xyz

OR N @limedaring microconf.com

OR N @limedaring news.ycombinator.com

OR N @limedaring microconf.com

OR N @limedaring discuss.bootstrapped.fm

OR N @limedaring reddit.com/r/startups (etc.)

OR N @limedaring In conclusion…

OR N @limedaring Thank you! @limedaring

Marketing for Developers / PyCaribbean

Marketing for Developers / PyCaribbean

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