Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Be Better - Social media ideas for the tourism industry

F9bab215a0999108bb69806bd7d58ca6?s=47 Stephen Collins
May 10, 2012
720

Be Better - Social media ideas for the tourism industry

Talk given to Lead­er­ship Dri­ves Suc­cess (Tourism Indus­try Coun­cil ACT) conference 10 May 2012 on possibilities and approaches for the tourism industry in using social media.

F9bab215a0999108bb69806bd7d58ca6?s=128

Stephen Collins

May 10, 2012
Tweet

Transcript

  1. Be better Stephen Collins Social media ideas for the tourism

    industry
  2. Hyperconnected

  3. This is your lunch http://www.flickr.com/photos/bcveen/88854431/

  4. Someone else is already eating it... http://www.flickr.com/photos/theloushe/4661472146/

  5. •Better reviews Better events Better food Better rooms Better information

  6. My people are everywhere

  7. I trust them

  8. Do they trust you?

  9. Where are you in all this? Image © New York

    Times, by Peter Cho
  10. Be the signal

  11. It’s not that hard

  12. Participation

  13. ‣ Two years full house ‣ Sold out in 30

    minutes in 2011 ‣ 30% from outside Canberra (including internationals) ‣ Average 3 days visit ‣ Age 10-80 in 2011 ‣ Skew tertiary educated and income >$80K ‣ Moving to The Playhouse in 2012 ‣ Expecting 600 in 2012
  14. Marketing spend?

  15. 0

  16. Just one example - Kempinski Doha

  17. Step through

  18. Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 acidlabs.org about.me/trib

    twitter.com/trib linkedin.com/in/stephencollins facebook.com/stephen.trib.collins