Be Better - Social media ideas for the tourism industry

Talk given to Lead­er­ship Dri­ves Suc­cess (Tourism Indus­try Coun­cil ACT) conference 10 May 2012 on possibilities and approaches for the tourism industry in using social media.

Transcript

1. Be better Stephen Collins Social media ideas for the tourism industry
2. Hyperconnected
3. This is your lunch http://www.flickr.com/photos/bcveen/88854431/
4. Someone else is already eating it... http://www.flickr.com/photos/theloushe/4661472146/
5. •Better reviews Better events Better food Better rooms Better information
6. My people are everywhere
7. I trust them
8. Do they trust you?
9. Where are you in all this? Image © New York Times, by Peter Cho
10. Be the signal
11. It’s not that hard
12. Participation
13. ‣ Two years full house ‣ Sold out in 30 minutes in 2011 ‣ 30% from outside Canberra (including internationals) ‣ Average 3 days visit ‣ Age 10-80 in 2011 ‣ Skew tertiary educated and income >$80K ‣ Moving to The Playhouse in 2012 ‣ Expecting 600 in 2012
14. Marketing spend?
16. Just one example - Kempinski Doha
17. Step through
18. Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 acidlabs.org about.me/trib twitter.com/trib linkedin.com/in/stephencollins facebook.com/stephen.trib.collins