Targeting for open government

In building open government services, we often focus on work that delivers fantastic value to the public. But what comes before that? We need to decide who we're talking to. How we're doing it. Why we're doing it. What our expectations are.

The slides accompany my talk at the Social Media in Government conference in Canberra on 13-14 December 2011.

Transcript

1. Targeting for Open Government Building a social media strategy for APCMCOE Stephen Collins
2. We had a problem
3. “...improve Australia’s effectiveness in civil- military collaboration for conflict and disaster management overseas.”
4. ???
5. {
6. training research collaboration strategic WoG guidance relationships International equivalents Foreign governments
7. Culture mix
8. herding cats Cats that Webchick is herding from muir.ceardach
9. But not in the open...
10. What did we need?
11. Information outwards
12. Knowledge sharing
13. 21st Century comms
14. Change
15. But not radical or too much
16. Who to influence and why?
17. Gaps?
18. “known unknowns”
19. What did we do?
20. Set some goals
21. Identities
22. Wrote staff guidance (and published it on the public web)
23. Listening plus outbound social media (talking back where we can)
24. New site (and still only public commentable blog in Defence)
25. CC-BY everything
26. A better newsletter
27. Radical, huh?
28. NOT
29. What can you do?
30. Know your audience
31. For us it’s...
32. stakeholder agencies other governments foreign equivalents academia think tanks latent groups
33. Measure
34. Site and social media traffic
35. Mood and conversation
36. Awareness
37. Get confident
38. Take on opportunities to learn
39. Staff permission
40. Staff involvement
41. Authorship and identity
42. JFDI
43. Where are we now?
44. 12 months in we have a long way to go
45. But we’re a long way ahead of where we were
46. Thanks!
47. Stephen Collins twitter: @trib
48. License