Save 37% off PRO during our Black Friday Sale! »

Building design capability in every client

Building design capability in every client

Your client may not have the needed design maturity to understand what you are doing so the work you do can be used well. Your time with them may be limited, and they need skills transferred to their people so the project can continue in your absence. Maybe the engagement is to actually build design capability into the client.
Offering development of a level of design capability as a part of your pitch can be a game-changer. It also makes you a better designer when you get to do it.
For Stephen Collins and his studio, acidlabs, most engagements include building design capability as part of the gig. Come and let's discuss what that's like.


Stephen Collins

May 10, 2018


  1. Building design capability
 in every client Stephen Collins Founder -

    acidlabs @trib Photo by Austin Ban on Unsplash Managing Design 2018
  2. Photo by Bing Han on Unsplash “Hi, I’m Stephen.

    job is being curious about the world.”
  3. Photo by Manoj Karingamadathil on Wikimedia Commons, CC BY-SA 4.0

    “I solve difficult problems for a living.”
  4. Design?

  5. Design!

  6. Most of our engagements are one or two designers embedded

    with a client team for 4-12 weeks Photo by Pierre Châtel-Innocenti on Unsplash
  7. For many of our clients, design is very new Photo

    by Christian Joudrey on Unsplash
  8. They often work with well-defined project methodologies… that they are

    very unfamiliar with
  9. They are often
 hungry to learn

  10. Design is a
 team sport Photo by Quino Al on

  11. How might we
 go about doing this? Photo by Steve

    Halama on Unsplash
  12. There’s a lot of just designing

  13. Plenty of show-and-tell

  14. There’s a lot of
 getting them to try things

  15. Of walking people through things

  16. Of building tools for them

  17. Doing this breaks momentum,
 but embeds learning
 and rewards curiosity

    Photo by Andreas Fidler on Unsplash
  18. Coach for the long game Image courtesy NBC

  19. Do you want to see
 what it looks like IRL?

    Photo by Patrick Perkins on Unsplash
  20. Week 1 You’ve got to run before you can walk

    Photo by Joseph Rosales on Unsplash
  21. Week 2 The calm before the storm Photo by Pop

    & Zebra on Unsplash
  22. Week 3 and 4
 Road trip!

  23. Week 5
 So. Many. Post-its… Photo by Ferenc Horvath on

  24. Week 6
 Moments of clarity Photo by Joshua Earle on

  25. Week 7
 Forest, meet trees Photo by Stefan Steinbauer on

  26. Week 8
 What else? Photo by Sam Mgrdichian on Unsplash

  27. Today? Photo by Curtis MacNewton on Unsplash

  28. Why would you do this? Photo by Evan Dennis on

  29. Thank you. This is me @trib This is us @acidlabs
  30. None