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How the web will save publishing (WNC Turin 2014)

How the web will save publishing (WNC Turin 2014)

The Financial Times eschewed native apps for HTML5 three years ago. This talk gives an update on how we did, and the next step in our digital journey.

Andrew Betts

June 09, 2014
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  1. How the web will
    save publishing
    Andrew Betts, FT Labs

    @triblondon, @ftlabs

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    Winning  at  digital  
    FT  subscrip8ons,  Digital  vs  print,  thousands  (FT)  

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  4. Print  on  the  wane  
    UK  na8onal  newspaper  circula8on,  millions  (ABC)  
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    2000   2001   2002   2003   2004   2005   2006   2007   2008  

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  5. hLp://mmperry.com/images/a-­‐telegraph_office1x1.jpg  

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  6. Content  
    Cura8on  
    Distribu8on  
    Unbundling  the  news  product  

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  8. Mobile  is  taking  over  the  world  
    PCs  vs  smartphone/tablet  unit  sales,  millions  of  USD  (Enders  Analysis)  
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  9. Desktop  vanishes  at  the  weekend  
    Average  ar8cle  consump8on  by  device  (FT)  

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  10. People  pay  more  readily  on  tablets  
    %  who  have  paid  for  news  content,  by  device  (Reuters  digital  report  2014)  
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    Tablet   Smartphone   Computer  

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  13. Google   Amazon   Apple   Microso2   Facebook  
    Phone  &  tablet  OS   ✔   ✔   ✔  
    Email/messaging  service   ✔   ✔   ✔   ✔  
    App  market/store   ✔   ✔   ✔   ✔   ✔  
    Iden8ty  system   ✔   ✔   ✔   ✔   ✔  
    Media  management   ✔   ✔   ✔  
    Calendar/diary   ✔  
    ✔  
     
    ✔  
     
    ✔  
     
    Handset  hardware   ✔   ✔   ✔   ✔  
    Locking  users  into  ecosystems  
    Ecosystem  lock-­‐in  leaves  content  providers  vulnerable  to  commodi8za8on  

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  14. Our  
    Content  
    Distribu8on  
    Pladorm  
    Powerful  ecosystems  
    Pladorms  own  the  rela8onship  with  the  user.  
    Users  

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  15. Our  
    Content  
    Pladorm  A  
    Empower  users  to  be  fickle  
    We  can  break  out  of  the  ecosystem  by  making  the  rela8onship  portable.  
    Users  
    Pladorm  B  
    Pladorm  C  
    Pladorm  D  
    Pladorm  E  
    Users  
    Users  
    Users  
    Users  

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  16. Be  everywhere,  be  on  everything  
     
    Extended  content:  
    Community  content  
    through  FT  channels  
     
     
    Core:  
    FT  content  through  
    FT  channels  
    Maximum  extension:  
    Community  content  
    through  3rd  party  
    channels  
     
    Extended  reach:  
    FT  content  through  3rd  
    party  channels  

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  17. Key  targets  for  innova8on  
     
    •  Payment  models  and  user  experience  
    •  Responsive  design  
    •  Componen8sa8on  

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  20. De twee jonge miljonairs op deze
    pagina’s zijn rijk geworden dankzij
    internet en dankzij het simpele idee
    ‘dit kan beter’. Onder die twee trends
    (vaak gecombineerd) kun je het gros
    van de jonge rijken uit de Quote 500
    Junior, die morgen uitkomt, scharen.
    Stijn Koster (30) verkoopt
    internetcapaciteit, Jeroen van
    Ze zijn miljonair voor hun 40ste. Maar
    wat ze ervoor moesten doen was wel
    hard.
    3 hours ago
    Alexander Klöpping
    Jonge miljonairs
    Hoe word je miljonair? // Gezien
    de lijst van jonge rijken in de
    Quote 500 Junior moet je een
    simpel idee hebben en
    internetondernemer worden // Dat
    deden Stijn en Jeroen ook
    Hallo, ik ben 30
    jaar en ik heb 20
    miljoen euro
    MARLEEN LUIJT
    Like
    € 0,15 • Money-back guarantee.
    1. One click buy 2. Article opens in reader. Close within 15 seconds results in instant refund
    € 0,15 • Money-back guarantee

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  26. Origami:  the  FT’s  new  component  standard  

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  27. “the 1970s-style newspaper publishing
    process – making incremental changes to
    multiple editions through the night – is
    dead”
    -­‐  Lionel  Barber  

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  28. Find me online:
    email: [email protected]
    twitter: @triblondon
    web: http://trib.tv

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