Gabrielle Bufrem — Bootstrapping User Research: No Budget, No Team, No Buy-in, No Problem (Turing Fest 2018)

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August 01, 2018

Gabrielle Bufrem — Bootstrapping User Research: No Budget, No Team, No Buy-in, No Problem (Turing Fest 2018)

User research is essential to building products that solve real user problems. It is often a precursor to good design and excellent product development. User research comes typically with some clichés - “it’s so expensive,” “we need a dedicated research team,” or “the people that I work for don’t buy into it.” If you’ve experienced any of these negative stereotypes, or if research is already a part of your process and you want to arm yourself with a toolkit to execute it even better and clearly communicate its value, this talk is for you! Gabrielle will introduce a toolkit to help you inject research into everything you do and share her tips on how to turn constraints into opportunities. She will share stories and learnings from the field and send you off with actionable steps so you can begin developing solutions for the problems that your users actually care about.

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Turing Fest

August 01, 2018
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