Purna Virji – Marketing in a Conversational World (Turing Fest 2017)

Transcript

1. Marketing in a Conversational World How to Get Discovered, Delight Your Customers and Earn the Conversion by Purna Virji @PurnaVirji
2. @PurnaVirji #turingfest
3. @PurnaVirji #turingfest
4. @PurnaVirji #turingfest
5. @PurnaVirji #turingfest
6. @PurnaVirji Goodbye interruptions, Hello conversations! #turingfest
7. Let’s cover • Evolving technology • Evolving engagement • Evolving strategy @PurnaVirji #turingfest
8. @PurnaVirji #turingfest
9. @PurnaVirji Top 5 Market Cap Companies: 1997 GE Royal Dutch Shell Microsoft Exxon Mobil Coca-Cola 2007 Exxon Mobil GE Microsoft Royal Dutch Shell AT&T 2017 Apple Inc. Alphabet Inc. Microsoft Amazon Berkshire Hathaway
10. @PurnaVirji Source: MSN Money
11. @PurnaVirji Screens #turingfest
12. @PurnaVirji #turingfest By 2019, 20% of brands will abandon their mobile apps. Gartner Source: http://www.gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/
13. @PurnaVirji Websites 1. ;llsDG #turingfest
14. @PurnaVirji #turingfest
15. @PurnaVirji @PurnaVirji
16. @PurnaVirji #turingfest
17. @PurnaVirji #turingfest
18. @PurnaVirji #turingfest
19. @PurnaVirji #turingfest
20. @PurnaVirji #turingfest
21. @PurnaVirji #turingfest
22. @PurnaVirji #turingfest 80% of businesses want chatbots by 2020. Business Insider Source: http://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12
23. @PurnaVirji How will this change SEO? @PurnaVirji #turingfest
24. @PurnaVirji #turingfest
25. @PurnaVirji By 2020, the average person will have more conversations with their bot than with their spouse. - Gartner #turingfest
26. @PurnaVirji For everyone, for every stage #turingfest
27. CRM Remarketing + Retention Engagement + Conversions Broadcast + Awareness @PurnaVirji #turingfest
28. @PurnaVirji Hi Purna! Rand’s new book is releasing soon. Would you like a sneak peek of the first chapter? @PurnaVirji Great! Emailing it now. Save 15% if you pre- order it today with code “IloveGeraldine”. Hurry, code expires in 24 hours! #turingfest
29. @PurnaVirji @PurnaVirji #turingfest BUY NOW! WHAT DO YOU NEED RIGHT NOW?
30. @PurnaVirji Start the conversation #turingfest
31. @PurnaVirji @PurnaVirji #turingfest
32. @PurnaVirji @PurnaVirji #turingfest
33. @PurnaVirji #turingfest
34. @PurnaVirji
35. @PurnaVirji 1. ;llsDG @PurnaVirji #turingfest
36. @PurnaVirji #turingfest
37. @PurnaVirji #turingfest
38. @PurnaVirji #turingfest
39. @PurnaVirji Vs. #turingfest
40. @PurnaVirji #turingfest
41. @PurnaVirji Email Message us to get a 20% off coupon @PurnaVirji
42. @PurnaVirji Social media @PurnaVirji #turingfest
43. @PurnaVirji Email Message us to get a 20% off coupon Chat with a Stylist Now! Chat with a Stylist Now! Online ads @PurnaVirji #turingfest
44. @PurnaVirji #turingfest
45. @PurnaVirji #turingfest Perfectionism is the thing that’s really preventing us from taking flight. Brené Brown
46. Even today’s basic conversations work.
47. @PurnaVirji #turingfest Design your bot @PurnaVirji #turingfest
48. @PurnaVirji 1. Identify the goal •Talk to customer service •Find the problem •Identify platforms @PurnaVirji #turingfest
49. @PurnaVirji 2. Brainstorm without limits • If anything was possible, what would I do? • What would our customers love? @PurnaVirji #turingfest
50. @PurnaVirji 3. Back to reality •What’s the simplest way to start? •Is it a bot, a skill, or both? •What are my KPIs? @PurnaVirji #turingfest
51. @PurnaVirji 4. Bring it to life •Choose platform •Create structure •Launch and monitor @PurnaVirji #turingfest
52. @PurnaVirji Want an easy way to test bots? #turingfest
53. qnamaker.ai/
54. qnamaker.ai/
55. @PurnaVirji #turingfest
56. Let’s recap • Build a simple, AI-powered bot or skill • Promote it across channels • Engage and measure across multiple touchpoints @PurnaVirji #turingfest
57. @PurnaVirji @PurnaVirji #turingfest Caution is necessary, avoidance is not.
58. @PurnaVirji The proof is in the pudding. 1. ;llsDG @PurnaVirji #turingfest
59. @PurnaVirji Thank you! @PurnaVirji #turingfest