Supriya Uchil – Past the Initial Flywheel: What Companies Can Learn About Product Scaling (Turing Fest 2017)

Transcript

1. Past The Initial Flywheel What companies can learn about product scaling? Supriya Uchil
2. Supriya Uchil Chief Product Officer at Rentalcars.com since Oct 2016 Scotch Chief Product Officer at Uchil Household since March 2014
3. Grew up in lovely India
4. Arrived in the USA
5. Worked for a number of startups in San Francisco
6. Creating product at Amazon 10 Years
7. Start up years
8. Why Rentalcars.com?
9. Which city should I pick? Seattle Manchester
10. • Third largest online retailer in the world (PCLN) • Sister to Booking.com • Product Centric Company - very open to change • Truly global - 50K different locations, 900 suppliers in 163 countries • 1500 employees across London, Manchester, Sofia, Barcelona, Fukuoka.
11. Initial Flywheel
12. Your effective flywheel
13. REVENUE Birth Death TIME Your intended path 🍹🍻🍷 Why you drink! Your actual path Your company’s growth
14. Working super hard hoping for a different outcome
15. Your Board of directors Your Customers Your partner Your dog
16. Are you exploring all opportunities?
17. Do you know when to give up?
18. Category expansion
19. International expansion
20. Strategy • Wikipedia: a plan of action designed to achieve a long-term or overall aim • Michael Porter: choosing a unique and valuable position rooted in systems of activities difficult to match (not operational efficiencies)
21. Can you intent test your strategies?
22. What does the horizon of success look like?
23. Expand from 7 to 20-30 year horizon
24. Are you creating a company or a legacy?
25. Thank you for listening. Supriya Uchil - SupriyaUchil@rentalcars.com
26. Any questions?