Give 'em some social media love: The right people using the right tools for the right reasons.

Transcript

1. the right people using the right tools For the right

   reasons ALANA RILEY - PROVIDENCE COLLEGE - @ALANARILEY

2. @alanariley #UAD10

3. None

4. speakerdeck.com/u/alanariley

5. usability.

6. People tools reasons

7. theory strategy

8. None

9. KEEP PEOPLE IN THE SYSTEMS THEY ARE USING.

10. you cannot forget about the social part of social media.

11. people have a desire to connect.

12. None
13. None

14. why HOW WHAT

15. people don’t believe what you do they believe why you

    do it.

16. how we roll.

17. None

18. staff/faculty: I’m proud to work here. prospective Student: What a

    great sense of community! current student: This is so much fun! alumni: I’m proud to be a Friar. everyday individual: That was really authentic - that video made me happy.

19. family.

20. You must believe in the message you’re sending.

21. connect with students

22. the game plan.

23. None

24. D E P L O Y E V A L

    U AT E S T R AT E G I Z E A U D I T Audit what we have | Evaluate the results | Strategize with departments | Deploy the strategy
25. None

26. D E P L O Y E V A L

    U AT E S T R AT E G I Z E
27. None

28. Facebook url display name page type profile photo

29. Likes engagement main topics

30. engagement

31. fifteen posts date user count admin count

32. 0 50 100 ADMIN USER

33. 0 50 100 NEWS SPORTS ALUMNI

34. low user engagement content overlap repetitive content time gaps unnecessary

    accounts

35. A C C O U N T S I D

    E N T I F Y R E V I E W A D M I N S 1 - O N - 1 G R O U P R E F I N E L A U N C H

36. USER engagement content FOCUS & TONE MARKETING multimedia branding

37. Providence College Admissions alumni athletics library

38. None
39. None
40. None
41. None
42. None

43. RECAP OF WHERE WE ARE

44. Thanks! speakerdeck.com/u/alanariley pinterest.com/alanariley