Split features smaller, and release each of them (0% -> 20% -> 30% -> ... -> 90% -> 100%) • Release to certain people first, and expose to more people gradually (0% -> 1% -> ... -> 99% -> 100%) ◦ Can be randomized ◦ Can be manually specified MVP Minimum Viable Product https://blog.deming.org/2014/11/minimal-viable-product/