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あなたの知らない「動画広告」の世界 - iOSDC Japan 2025

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September 22, 2025

あなたの知らない「動画広告」の世界 - iOSDC Japan 2025

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ukitaka

September 22, 2025
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  1. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB ࠓ೔ͷςʔϚಈը޿ࠂ ෼Ͱ࿩͢ʹ͸޿͗͢Δੈք ޿ࠂओ %41 441 35# ์ૹہ ΞυωοτϫʔΫ 7."1

    7"45 $4"* 44"* 4*.*% 0. *"#ʹΑΔن֨ ഑৴ 4$5& 4$5& 351 )-4 ޿ࠂૠೖͷख๏ ಈըετϦʔϛϯά഑৴ ์ૹͱͷ࿈ܞ ΠϯετϦʔϜ޿ࠂ ϦχΞ ϊϯϦχΞ ίϯύχΦϯ ΠϯλϥΫςΟϒ *."4%, CZ(PPHMF Ξ΢τετϦʔϜ޿ࠂ -*7& 70% %73 ίϯςϯπ΍࠶ੜͷܗࣜ ຊฤ ޿ࠂ ޿ࠂ୅ཧళ
  2. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB ಈը޿ࠂૠೖʹؔ͢Δ࢓༷ *"# *OUFSBDUJWF"EWFSUJTJOH#VSFBV ʹΑΔඪ४ 7."1 7JEFP.VMUJQMF"%1MBZMJTU 7"45 7JEFP"%4FSWJOH5FNQMBUF ͲͷҐஔʹ޿ࠂΛૠೖ͢Δ͔ʁʹؔ͢Δ࢓༷

    IUUQTJBCUFDIMBCDPNTUBOEBSETPMEWJEFPNVMUJQMFBEQMBZMJTUWNBQ ͲΜͳ޿ࠂΛૠೖ͢Δ͔ʁʹؔ͢Δ࢓༷ IUUQTJBCUFDIMBCDPNTUBOEBSETWBTU ຊฤͱ޿ࠂʹؔ͢Δશମߏ଄Λنఆɻ"E#SFBLͱ͍͏ܗͰ޿ࠂૠೖͷҐ ஔΛࢦఆ͢ΔɻԼهͷ7"45ͱ૊Έ߹Θͤͯ࢖༻͢Δɻ9.-ܗࣜɻ ޿ࠂͷछྨ ϦχΞϊϯϦχΞίϯύχΦϯ ΍޿ࠂͷಈը ϝσΟΞ ɺ ܭଌʹඞཁͳ৘ใͳͲΛهࡌ͢Δɻ9.-ܗࣜɻ
  3. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB 7."1 7JEFP.VMUJQMF"%1MBZMJTU ϙΠϯτᶃෳ਺ͷ"E#SFBL͔Βߏ੒ "E#SFBL "E#SFBL "E#SFBL "E#SFBL UJNF0 ff

    TFUTUBSU UJNF0 ff TFUl UJNF0 ff TFUFOE ϙΠϯτᶄUJNF0 ff TFUͰҐஔΛࢦఆ ϙΠϯτᶅ7"45ͰৄࡉΛهड़ 7."1 "E#SFBL "E#SFBL "E#SFBL ͜ͷྫͰ͸7"45Λผͷ63-Ͱݺͼग़͢Α͏ʹهड़ɻ ௚઀͜͜ʹ9.-ΛຒΊࠐΉ͜ͱ΋Ͱ͖Δɻ
  4. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB ಈըϓϨΠϠʔͷ࣮૷ͱ7"457."1 ಈըϓϨΠϠʔͷৄࡉͳڍಈ͸نఆ͠ͳ͍࠷దԽͷ༨஍͋Γ w 7"45΍7."1Ͱ͸࠷খݶͷنఆͷΈ ӈਤ  w ྫʮ"E#SFBLʹ౸ୡ͢Δલʹ7"45ϦΫΤε τΛඈ͹͓ͯ͘͠ʯͷΑ͏ͳ࠷దԽ

    ➡︎ શવ0, w ͳΜͳΒ7."1Ͱฦ͞Εͨ"%#SFBL͸߹ҙͷ ݩεΩοϓՄೳ 4PNFWFOEPSNBZBMMPXBOBECSFBLUPCFTLJQQFE8IFUIFSPSOPUBOBECSFBLDBOCFTLJQQFE BOEIPUJUTIPVMECFIBOEMFETIPVMECFOFHPUJBUFECFUXFFOQVCMJTIFSBOEWFOEPS 7."1࢓༷ΑΓҾ༻ 7"45࢓༷ΑΓҾ༻ ϓϨΠϠʔ͕कΔ΂͖͜ͱ͸શ෦Ͱ͜Ε͚ͩ ͬ͘͟Γ͍͏ͱʮ7"45ʹهࡌ͞ΕͨϝσΟΞͷ৘ใ΍ τϥοΩϯά͚ͩͪΌΜͱकͬͯͶʯ͘Β͍
  5. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB ͦͷଞ7"45ͰͰ͖Δ͍ΖΜͳ޿ࠂ ϦχΞͳ޿ࠂҎ֎΋͍Ζ͍ΖͰ͖Δ ޿ࠂ όφʔͳͲ ϊϯϦχΞ޿ࠂ ಈըίϯςϯπ࠶ੜதʹɺ࠶ੜΛࢭΊͣʹදࣔ͞ΕΔ σΟεϓϨΠɾಈը޿ࠂ ίϯύχΦϯ޿ࠂ ಈըϓϨΠϠʔʹྡ઀͢ΔεϖʔεʹόφʔͳͲΛ

    දࣔ͢Δ࢓૊Έ ΠϯλϥΫςΟϒͳ޿ࠂ J04 ڵຯͷ͋Δٕज़Λڭ͍͑ͯͩ͘͞ "OESPJE 8FC'SPOUFOE #BDLFOE ૹ৴ 4*.*%ͱ͍͏ಈը޿ࠂͱಈըϓϨΠϠʔؒͷ૬ޓ௨৴ͷن֨ Λ༻͍ͯɺΞϯέʔτͳͲΠϯλϥΫςΟϒͳମݧ΋࡞੒Մೳ
  6. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB ͦͷଞ*"#ʹΑΔඪ४΍ιϑτ΢ΣΞ IUUQTJBCUFDIMBCDPNTUBOEBSET 4*.*% ΠϯλϥΫςΟϒͳ޿ࠂͷͨΊͷɺಈըϓϨΠϠʔͱಈը޿ࠂͷؒ ͷ૬ޓ௨৴ͷن֨ɻݩʑ͋ͬͨ71"*%ͱ͍͏ن֨ΛΑΓηΩϡΞʹ ͨ͠΋ͷɻ 0QFO.FBTVSFNFOU 0. 4%,

    7JFXBCJMJUZ ࢹೝੑ ޿ࠂ͕ࢹೝྖҬʹೖ͍ͬͯΔ͔Ͳ͏͔ʹ͍ͭ ͯͷܭଌͷඪ४ͱͦͷ࣮૷ 4%, Λఏڙ 0.4%,GPSJ04 ◀︎ *"#͕ఏڙʂ ಛʹಈը޿ࠂʹ΋ؔ࿈͢ΔΑ͏ͳ΋ͷൈਮ ͦͷଞͷৄࡉ͸*"#5FDI-BCͷ4UBOEBSETϖʔδΛࢀর
  7. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB ΫϥΠΞϯταΠυͰ΍Δ͔αʔόʔαΠυͰ΍Δ͔ ޿ࠂૠೖͷΞϓϩʔν $4"* $MJFOU4JEF"E*OTFSUJPO 44"* 4FSWFS4JEF"E*OTFSUJPO ΫϥΠΞϯταΠυͰͭͷಈըΛ੾Γସ͑Δํ๏ αʔόʔαΠυͰͭͷಈըΛ૊Έ߹ΘͤΔํ๏ ͭͷ)551-JWF4USFBNJOHͱͯ͠ಈըΛ૊Έ߹ΘͤΔɻ

    ΫϥΠΞϯτࢹ఺Ͱ͸ͭ)-4ͷετϦʔϜΛ࠶ੜ͍ͯ͠Δ͚ͩʹΈ͑Δ ϝΠϯͷίϯςϯπΛ࠶ੜ͢ΔϓϨΠϠʔͱɺ޿ࠂಈըΛ࠶ੜ͢ΔϓϨΠ ϠʔͷͭΛ༻ҙ͓͍ͯͯ͠ɺద੾ͳλΠϛϯάͰ੾Γସ͑Δ ͪ͜Βͷํ๏ʹ͍ͭͯ΋ղઆ
  8. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB 44"*ʹΑΔ޿ࠂૠೖ 4FSWFS4JEF"E*OTFSUJPOͷͬ͘͟ΓΠϝʔδ ίϯςϯπ഑৴ ಈըͷ৘ใΛϦΫΤετ NVͷ63-ͳͲ ΫϥΠΞϯτ͔Β͸ ୯ҰͷಈըΛΈ͍ͯΔ Α͏ʹΈ͑Δ "%4FSWFS

    7"45 7."1 ޿ࠂͷϦΫΤετ ޿ࠂ ޿ࠂ ޿ࠂ ຊฤ ຊฤ ޿ࠂಈըͷτϥϯείʔυ΍ɺຊฤ ޿ࠂʹͳΔΑ͏ʹ )4-ͷϚχϑΣετϑΝΠϧͷ࡞੒Λߦ͏ &95*/'  TFHNFOUUT &95*/'  TFHNFOUUT &95*/'  TFHNFOUUT &95*/'  TFHNFOUUT ◀︎ ͲΕ͕޿ࠂ͔ɺɹɹɹ ͺͬͱݟ͸Θ͔Βͳ͍ ˞NVΠϝʔδ Ὄ࣮ࡍʹͭͷετϦʔϜʹͯ͠͠·͏
  9. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB 44"*ͷϝϦοτσϝϦοτ ϝϦοτ w޿ࠂϒϩοΧʔʹ ଟগ ڧ͘ͳΔ w υϝΠϯϨϕϧͰࡶʹϒϩοΫ͢ΔͳͲ͸Ͱ͖ͳ͘ͳΔɻ w ຊฤ

    ↔︎ ޿ࠂͷ੾Γସ͑ͷମݧ͕$4"*ΑΓγʔϜϨεʹײ͡΍͍͢ σϝϦοτ wΠϯϑϥߏ੒ͷෳࡶԽͱίετ૿ w τϥϯείʔυʹ͔͔Δίετ΍ɺϢʔβʔຖʹ)551-JWF4USFBNJOHͷϚχϑΣ ετΛ࡞੒͢ΔͨΊɺΩϟογϡ͕࢖͑ͳ͍෦෼͕Ͱͯ͘ΔͳͲ w ޿ࠂλʔήςΟϯάͷͨΊͷύϥϝʔλ࿈ܞํ๏΍ɺಈըҎ֎ͷ৘ใ ྫίϯύ χΦϯ"% ͳͲΛΫϥΠΞϯτʹͲ͏ฦ͔͢͸ผ్ߟ͑Δඞཁ͕͋Γɻ ➡︎ ͜ΕΒΛ౿·͑ͯద੾ͳख๏Λબ୒͢ΔͱΑͦ͞͏
  10. J04%$+BQBO͋ͳͨͷ஌Βͳ͍ಈը޿ࠂͷੈք!VLJUBLB 4$5&Λ࢖ͬͨ޿ࠂૠೖ ֓ཁ "%4FSWFS 7"45 ์ૹٕज़ͱͷ࿈ܞͰΑ͘࢖ΘΕΔख๏ PSJHJO ίϯςϯπ഑৴ 4$5& ์ૹͷ৴߸্Ͱ4$5&

    ͱͯ͠޿ࠂλΠϛϯά͕ ϚʔΧʔૠೖ͞Ε͍ͯΔ )-4ʹτϥϯείʔυ ϚʔΧʔ΋4$5&ͱ͍͏ܗʹม׵ )-4XJUI4$5& ޿ࠂૠೖҐஔ͕ 4$5&ϚʔΧʔͰ ه͞Ε͍ͯΔ 4$5&ϚʔΧʔ ΛཔΓʹ44"* 44"*͞ΕͨಈըετϦʔϜ 4$5&ͱݺ͹ΕΔγάφϦϯάඪ४