as a team • Define user behaviours and needs • Write and validate assumptions • Prioritise ideas • Assign business value to ideas • Outline a business model • Create a prototype • Sum up your value proposition • Pitch your business effectively Learn these lessons you will
11:15 Why Lean Startup? 11:30 Ice Breaker 11:45 The Challenge 12:00 Form teams 12:15 Early assumptions 13:00 Lunch / “Get out of the building” 14:00 Dean’s Welcome 14:30 Lightweight persona 15:15 Empathy map 15:45 Value Map 16:15 Checkpoint presentations 16:45 Day 1 wrap up, questions, tomorrow’s agenda 17:00 End Day 1
Startup The Lean Startup uses validated learning, scientific experimentation, and iterative releases to deliver products and services that accurately meet customer needs with the minimum of initial funding.
Product Business purpose and needs Hopes, Fears, RAIDs (incl. Competitors) User behaviours and needs Value map Prioritise Build team Business model Elevator pitch Interactions and journeys Validate Bunch of activities Create your experiment Validate big assumptions *iUX Strategy
Wright brothers first flight 1886 Ford Model T first car 1937 302 first phone 1943 Biro first non drip pen 1975 Xerox star First GUI 1957 Helvetica First Global font 1996 Motorola Startac first mobile phone 2007 iPhone First ‘Smart’ phone
watch TV on demand whenever and where ever they want on their smart phones, laptops and tablets. There’s a lot of choice but it’s hard finding interesting content. The problem
Know Crowd sourcing DIY Health Mobile advertising Second screen Sentiment analysis Gamification Geo-Location Mobile payments Social media Trends & Opportunities •trendwatching.com/trends/ •google
doing some research on IMDB and You Tube but it takes so long and I am always out. I want to be surprised by a good movie I have never seen before. I love action movies, but I may be in the mood for a romantic comedy depending on who I am with No Time, too hard Not in the Mood Too predictable Frustrating that I canʼt socialise with friends and watch tv at the same time. Not social Jeff has problems!
assumptions Business Assumptions • We’ll acquire customers by... • We’ll make money by... • Our competitors are... • Our differentiator is... • Our biggest risks are... • How do we expect to solve it? User assumptions • What assumptions about Jeff do you have? • Which assumptions, if proven false will cause you to FAIL? Test those first! Business User 40/45
Outcome, Impact Output - EASY Software we build. The materials we produce. Outcome - NOT TOO HARD The immediate change due to delivering output. Impact - VERY HARD The larger change we see over time
assumptions We believe by Output, we will Outcome* leading to Impact We believe by letting users sign in with their Facebook ID, we will improve sign in success rate leading to larger basket value per purchase Problem: No Time, too hard 40/45 * Qualitative and or Quantatative
assumptions KNOWN HIGH RISK LOW RISK UNKNOWN We believe by letting users sign in with their Facebook ID, we will improve sign in success rate leading to larger basket value per purchase 30
Why can’t I use my Facebook profile and get recommendations for movies? I want to sign in with my Facebook ID and get movie recommendations Wow I got some really good recommendations based on my Facebook profile! Facebook page showing shared movies from other app users Larger basket purchase as more relevant and attractive content Facebook owns customer information Facebook ID to simplify the sign up process I update my Facebook and status every day Outputs 30
OUTPUT Difficulty of Implementation Impact Quick wins Differentiator Building blocks Bin it Empathy map to get features! 30 Facebook ID to simplify the sign up process
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