10 Ways To Successfully Incorporate Lean Startup and Agile Into Your Organisation

[email protected] @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012
Successfully incorporate Lean Startup and Agile techniques into your organisation by Eewei Chen 10 ways you can...

Lesson: Design has to be Lean and Agile 16 years

I love working with large organisations! ANYTIME SKY+ SKY GO EPG MOBILE WEB

Size Recognition Vision Change the world ALL OF THESE? Clients Awards Trust Adoption Value Empathy Happy people Innovation Impact But what deﬁnes a successful organisation? Customers Revenue Time saving Cost reduction

1. Predict the future 2. Balance innovation 3. Solve the real problems 4. Inﬂuence the right people 5. “Fit in” 6. Simplify the business 7. Deﬁne success 8. Measure success 9. Create an MVP 10. Sustain success What you will learn today

Lean Startup is the evolution of Agile * Customer in this case means the client • No backlog • No hierarchy • No tasking • No estimtion • No deﬁnition of done • Less waste

Why Lean Startup? "For many events, roughly 80% of the effects!come from 20% of the causes." ! (Pareto Principle) 80%!of!software!developed is!waste IAG Consulting, 2008 IAG Consulting, 2008 20/80 rule

“Lean is a production practice that!considers the expenditure of resources for any goal other than the creation of !value!for the end customer to be wasteful,!!and thus a target for elimination.” - Wikipedia What is Lean? MORE VALUE, LESS WORK :-)

The Lean Startup uses validated learning, scientiﬁc experimentation, and iterative releases to deliver products and services that accurately meet customer needs with the minimum of initial investment. - Wikipedia What is Lean Startup? BUILD MEASURE LEARN

1. Predict the future

“The best way to predict the future is to create it.” - Peter Drucker, management guru

Why do you want to predict the future? 1903 Wright brothers First ﬂight 1886 Ford Model T First car 1937 302 First phone 1943 Biro First non drip pen 1975 Xerox star First GUI 1996 Motorola Startac First mobile phone 2007 iPhone First ‘Smart’ phone 2013 Your product? First... Retention, Market share, brand strength?

no longer exist no one can live without Survival of the ﬁttest

Web Mobile TV cinema commute nature home shopping holiday work play exercise family friends dining sport hobbies school sleep R ew ard s? Seco n d screen ? Live event Data analysis? Create a framework

“The data is not up-to-date so I canʼt really make an accurate informed decision...” “They seem to get it wrong when trying to organise my life for me. Do they even know me?” Not timely Not predictable “I wish there were apps that could help me solve speciﬁc problems but I just canʼt ﬁnd them!” Not available * Facebook survey and street interviews Problem: Why don’t live data services work in the apps we use today?* State the biggest problems

Observe Activity stream Audience reactions Dash board, graphs, stats Interaction history Interact Collaborate, compete, predict Ask a knowledge expert Choose a reward Live Chat, social networking Remind Live time line Alerts Playback Related content *Screengrabs of Heineken Star Player, ShareTheMatch, One Up Football Connect Show the future is possible “Sky Living Data”

2. Balance innovation

Innovation is the development of new customer value through solutions that meet new or old customer and market needs in new ways. - Wikipedia What is Innovation?

Optimise and ﬁx Tactical Innovation political process, process, process old tech over analysis less risky not connected comfortable short sighted too busy quick results unproven risk Find the right balance safety in what is known no time to improve

INNOVATION NON-APPLICABILITY Future tech ﬁx Tactical Emerging product not innovative enough idea Not applicable awesome innovation* Good enough * push and join the dots idea idea More applicable innovation

Time box it TIME IMPACT potential maximum impact what if... 60% of TIME gives you 95% of IMPACT. Good enough?

3. Solve the real problems

Identify the biggest problems

Relevance Ease of use Find-a-bility accessibility Monetise Start Find Learn Consume Belong mobile payments idle sourcing social media Point, know & buy second screen mobile advertising Mood monitoring Create an ecosystem

http://staging.skycreative.tv/jh/nav/index.html http://staging.skycreative.tv/jh/nav/indexx.html http://staging.skycreative.tv/jh/nav/indexxx.html Relevance Ease of use Find-a-bility Solve it

4. Inﬂuence the right people

Connect with anyone you need to Business owner Strategy / Planning Marketing Customer insight UX Design Graphic Design Development Operations Sales Customer Service Customer Training Brand HR Finance CEO Founder Director of design Design team lead Futurist UX Lead Creative Director Strategy consultant Designer New business guy Nerd Producer Teacher Mentor IA BA Manager

• Marketing plan and timings • Tone of voice and brand messaging • Shared awareness of needs TV Viv, Head of Marketing, my mate :-) Create advocates & champions

5. Fit in

Roles & Responsibilities RACI Design the process

Less is way more KEEP IT LEAN!

Share the understanding Thanks Jeff Patton Live Information radiators

6. Simplify the business

What: We make great computers, phones, tablets and TVs How: They are well designed and simple to use Want to buy one? Why: We constantly challenge the status quo; thinking differently to make your world a better place How: Everything we create is beautifully designed, simple to use & useful to you What: We just happen to make great computers, phones, tablets and tvs Are you interested? http:/ /www.ted.com/talks/ simon_sinek_how_great_leaders_inspire_action.html Golden Circles Start with the “Why”

For people who need information on the move , the Apple iPhone is a SmartPhone that lets you access email and internet , unlike the Palm Treo , the Apple iPhone removes the ﬁxed keyboard giving you 40% more room to email and browse the internet “Reinventing the phone” + Tag line Sum up your business in one sentence

• Acquisition: arrival from channels • Activation: enjoy the initial visit • Retention: re-visit • Referral: tell others • Revenue: pay for services http:/ /www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version DaveMcClure Pirate metrics AARRR!

Business model + Lean Startup

7. Deﬁne success

How do you deﬁne success? Manufacturing = Production of high quality goods Agile = Working software Lean Startup = Validated learning Lean UX = Outcomes & Impact

How do you deﬁne success? Output - EASY Software we build. The materials we produce. Outcome - NOT TOO HARD The immediate change due to delivering output. Impact - VERY HARD The larger change we see over time

Output A new sign in page Outcome Users sign in at a higher success rate Impact larger basket value per purchase How do you deﬁne success?

Assumptions deﬁne success criteria We believe by Output, we will Outcome* leading to Impact * Qualitative and or Quantatative

Attract Love Appreciate tags interests mood movies mobile ads Value differentiation Affiliate deals “We believe by having the latest movies before Netﬂix & LoveFilm, we will increase NowTV free trial sign-ups leading to longer term premium subscription signups.” repeat visits referrals Movie consumption channels Now TV assumption

8. Measure success

ASSUMPTION ASSUMPTION ASSUMPTION Difficulty of Implementation Impact Quick wins Differentiator Building blocks Bin it Latest movies before Netﬂix and LoveFilm... Drive out assumptions

Value map assumptions EASY HIGH IMPACT LOW IMPACT DIFFICULT Quick Differentiator Building blocks Bin it Having the latest movies before Netﬂix & LoveFilm...

De-risk assumptions KNOWN HIGH RISK LOW RISK UNKNOWN Having the latest movies before Netﬂix & LoveFilm...

Innovation accounting, Cohort analysis Split tests saw Wk4 joiners get all changes all at once. Retention was best: - simpliﬁed search box - sign in at start of experience - 3 products vs 9 - introduction of Live Chat No vanity metrics please!

9. Create an MVP

What is an experiment? http:/ /www.youtube.com/watch?v=b240PGCMwV0 Fenyman, the grandfather of Lean Startup?

Create an MVP to measure success • Guess • Consequences • Experiment • Assume • Output, Outcome, Impact • MVP Validated learning! Fenyman Ries vs

• Validate biggest assumptions ﬁrst • ‘Thin slice’ a holistic journey • Continuously add and pull new features (Kanban) • Build, Measure, Learn Do it in small batches

• “In the wild” • Real-time, extra insight • Early pivot or persevere • Fast, furious & fun • Adapt to change Get out of the “building” https:/ /www.youtube.com/watch?v=szr0ezLyQHY • Guerilla usability • Developers, designers, customers • Lean UX • MVP • Agile

10. Sustain success

Optimisation and ﬁxes Tactical Projects Innovation Optimisation and ﬁxes Tactical projects Innovation *Innovation needs to be practical Oil the machine

Awesome team Cool tech + clever partnerships Build Measure Learn Release Choose the right tech, partnerships, team Build Measure Learn Release Release Build Measure Learn

Good design is: Innovative = early adoption & new prospects Useful = increased repeat visits Aesthetic = improved customer satisfaction (NPS) Understandable = reduced complaints Unobtrusive = reduced task completion time Honest = social media kudos Long lasting = less release cycles Thorough = preferred over competitor Environmentally friendly = accessibility As little design as possible = fewer clicks to content http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign Map principles to success metrics

• Give expert talks • Facilitate creative workshops • Mentor teams Live and breathe it

Of 15 innovation champions*, 10 left their organisations to become consultants, 4 joined smaller or startup companies, and 1 retired. ZERO returned to a Fortune 500 company.! Most have Fortune 500 companies and their former organisations as clients. *consultant is not a ‘dirty’ word any more! Be an innovation subversive! * The Association for Managers of Innovation studied why corporate innovation champions struggle to survive. It’s ok to get ﬁred (I did... kinda)

• Start small ﬁres. Fail fast & often. • Pivot based on customer validation. • Persevere past early stage adoption. Build momentum. Idea Idea Don’t stop believing Bin Tactical Awesome Idea Idea Idea Idea Idea Idea Idea Idea Idea

1. Predict the future 2. Balance innovation 3. Solve the real problems 4. Inﬂuence the right people 5. “Fit in” 6. Simplify the business 7. Deﬁne success 8. Measure success 9. Create an MVP 10. Sustain success Did you learn these today?

Alex Osterwalder www.businessmodelgeneration.com Eric Ries www.startuplessonslearned.com Dave Gray http:/ /www.davegrayinfo.com Eewei Chen http:/ /designrecip.es Thank you. Questions? Jeff Gothelf http:/ /tinyurl.com/d72chdl Jonathan Rasmusson http:/ /tinyurl.com/btdxl9j

10 Ways To Successfully Incorporate Lean Startu...

10 Ways To Successfully Incorporate Lean Startup and Agile Into Your Organisation

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