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10 Ways To Successfully Incorporate Lean Startup and Agile Into Your Organisation

556ce031886ce9f061bebeb8879016b8?s=47 Eewei Chen
October 15, 2012

10 Ways To Successfully Incorporate Lean Startup and Agile Into Your Organisation

Future of Web Apps and Mobile 2012, London.

In this session Eewei Chen will let you know how to - Combine lean, agile and start-up techniques effectively, Test value and growth hypothesis Avoid analysis paralysis. Large organizations have money, time and resources to deliver awesome products and services. So why do some big ideas fail and take so long to deliver? Failing fast and early is expected of any start up because they constantly adapt and change till they have created something truly valuable. You'll also learn how to: Be better or different, Pivot or persevere, Accelerate by batching, continuation and pulling, Adapt to change, Measure progress using innovation accounting, Sustain an internal start-up whilst protecting the parent organization.Avoid analysis paralysis, Be better or different, Pivot or persevere, Accelerate by batching, continuation and pulling, Adapt to change, Measure progress using innovation accounting, Sustain an internal start-up whilst protecting the parent organization.

556ce031886ce9f061bebeb8879016b8?s=128

Eewei Chen

October 15, 2012
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  1. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Successfully incorporate Lean Startup and Agile techniques into your organisation by Eewei Chen 10 ways you can...
  2. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Lesson: Design has to be Lean and Agile 16 years
  3. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    I love working with large organisations! ANYTIME SKY+ SKY GO EPG MOBILE WEB
  4. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Size Recognition Vision Change the world ALL OF THESE? Clients Awards Trust Adoption Value Empathy Happy people Innovation Impact But what defines a successful organisation? Customers Revenue Time saving Cost reduction
  5. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    1. Predict the future 2. Balance innovation 3. Solve the real problems 4. Influence the right people 5. “Fit in” 6. Simplify the business 7. Define success 8. Measure success 9. Create an MVP 10. Sustain success What you will learn today
  6. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Lean Startup is the evolution of Agile * Customer in this case means the client • No backlog • No hierarchy • No tasking • No estimtion • No definition of done • Less waste
  7. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Why Lean Startup? "For many events, roughly 80% of the effects!come from 20% of the causes." ! (Pareto Principle) 80%!of!software!developed is!waste IAG Consulting, 2008 IAG Consulting, 2008 20/80 rule
  8. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    “Lean is a production practice that!considers the expenditure of resources for any goal other than the creation of !value!for the end customer to be wasteful,!!and thus a target for elimination.” - Wikipedia What is Lean? MORE VALUE, LESS WORK :-)
  9. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    The Lean Startup uses validated learning, scientific experimentation, and iterative releases to deliver products and services that accurately meet customer needs with the minimum of initial investment. - Wikipedia What is Lean Startup? BUILD MEASURE LEARN
  10. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    1. Predict the future
  11. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    “The best way to predict the future is to create it.” - Peter Drucker, management guru
  12. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Why do you want to predict the future? 1903 Wright brothers First flight 1886 Ford Model T First car 1937 302 First phone 1943 Biro First non drip pen 1975 Xerox star First GUI 1996 Motorola Startac First mobile phone 2007 iPhone First ‘Smart’ phone 2013 Your product? First... Retention, Market share, brand strength?
  13. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    no longer exist no one can live without Survival of the fittest
  14. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Web Mobile TV cinema commute nature home shopping holiday work play exercise family friends dining sport hobbies school sleep R ew ard s? Seco n d screen ? Live event Data analysis? Create a framework
  15. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    “The data is not up-to-date so I canʼt really make an accurate informed decision...” “They seem to get it wrong when trying to organise my life for me. Do they even know me?” Not timely Not predictable “I wish there were apps that could help me solve specific problems but I just canʼt find them!” Not available * Facebook survey and street interviews Problem: Why don’t live data services work in the apps we use today?* State the biggest problems
  16. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Observe Activity stream Audience reactions Dash board, graphs, stats Interaction history Interact Collaborate, compete, predict Ask a knowledge expert Choose a reward Live Chat, social networking Remind Live time line Alerts Playback Related content *Screengrabs of Heineken Star Player, ShareTheMatch, One Up Football Connect Show the future is possible “Sky Living Data”
  17. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    2. Balance innovation
  18. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Innovation is the development of new customer value through solutions that meet new or old customer and market needs in new ways. - Wikipedia What is Innovation?
  19. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Optimise and fix Tactical Innovation political process, process, process old tech over analysis less risky not connected comfortable short sighted too busy quick results unproven risk Find the right balance safety in what is known no time to improve
  20. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    INNOVATION NON-APPLICABILITY Future tech fix Tactical Emerging product not innovative enough idea Not applicable awesome innovation* Good enough * push and join the dots idea idea More applicable innovation
  21. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Time box it TIME IMPACT potential maximum impact what if... 60% of TIME gives you 95% of IMPACT. Good enough?
  22. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    3. Solve the real problems
  23. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Identify the biggest problems
  24. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Relevance Ease of use Find-a-bility accessibility Monetise Start Find Learn Consume Belong mobile payments idle sourcing social media Point, know & buy second screen mobile advertising Mood monitoring Create an ecosystem
  25. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    http://staging.skycreative.tv/jh/nav/index.html http://staging.skycreative.tv/jh/nav/indexx.html http://staging.skycreative.tv/jh/nav/indexxx.html Relevance Ease of use Find-a-bility Solve it
  26. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    4. Influence the right people
  27. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Connect with anyone you need to Business owner Strategy / Planning Marketing Customer insight UX Design Graphic Design Development Operations Sales Customer Service Customer Training Brand HR Finance CEO Founder Director of design Design team lead Futurist UX Lead Creative Director Strategy consultant Designer New business guy Nerd Producer Teacher Mentor IA BA Manager
  28. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    • Marketing plan and timings • Tone of voice and brand messaging • Shared awareness of needs TV Viv, Head of Marketing, my mate :-) Create advocates & champions
  29. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    5. Fit in
  30. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Roles & Responsibilities RACI Design the process
  31. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Less is way more KEEP IT LEAN!
  32. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Share the understanding Thanks Jeff Patton Live Information radiators
  33. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    6. Simplify the business
  34. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    What: We make great computers, phones, tablets and TVs How: They are well designed and simple to use Want to buy one? Why: We constantly challenge the status quo; thinking differently to make your world a better place How: Everything we create is beautifully designed, simple to use & useful to you What: We just happen to make great computers, phones, tablets and tvs Are you interested? http:/ /www.ted.com/talks/ simon_sinek_how_great_leaders_inspire_action.html Golden Circles Start with the “Why”
  35. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    For people who need information on the move , the Apple iPhone is a SmartPhone that lets you access email and internet , unlike the Palm Treo , the Apple iPhone removes the fixed keyboard giving you 40% more room to email and browse the internet “Reinventing the phone” + Tag line Sum up your business in one sentence
  36. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    • Acquisition: arrival from channels • Activation: enjoy the initial visit • Retention: re-visit • Referral: tell others • Revenue: pay for services http:/ /www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version DaveMcClure Pirate metrics AARRR!
  37. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Business model + Lean Startup
  38. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    7. Define success
  39. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    How do you define success? Manufacturing = Production of high quality goods Agile = Working software Lean Startup = Validated learning Lean UX = Outcomes & Impact
  40. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    How do you define success? Output - EASY Software we build. The materials we produce. Outcome - NOT TOO HARD The immediate change due to delivering output. Impact - VERY HARD The larger change we see over time
  41. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Output A new sign in page Outcome Users sign in at a higher success rate Impact larger basket value per purchase How do you define success?
  42. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Assumptions define success criteria We believe by Output, we will Outcome* leading to Impact * Qualitative and or Quantatative
  43. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Attract Love Appreciate tags interests mood movies mobile ads Value differentiation Affiliate deals “We believe by having the latest movies before Netflix & LoveFilm, we will increase NowTV free trial sign-ups leading to longer term premium subscription signups.” repeat visits referrals Movie consumption channels Now TV assumption
  44. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    8. Measure success
  45. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    ASSUMPTION ASSUMPTION ASSUMPTION Difficulty of Implementation Impact Quick wins Differentiator Building blocks Bin it Latest movies before Netflix and LoveFilm... Drive out assumptions
  46. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Value map assumptions EASY HIGH IMPACT LOW IMPACT DIFFICULT Quick Differentiator Building blocks Bin it Having the latest movies before Netflix & LoveFilm...
  47. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    De-risk assumptions KNOWN HIGH RISK LOW RISK UNKNOWN Having the latest movies before Netflix & LoveFilm...
  48. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Innovation accounting, Cohort analysis Split tests saw Wk4 joiners get all changes all at once. Retention was best: - simplified search box - sign in at start of experience - 3 products vs 9 - introduction of Live Chat No vanity metrics please!
  49. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    9. Create an MVP
  50. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    What is an experiment? http:/ /www.youtube.com/watch?v=b240PGCMwV0 Fenyman, the grandfather of Lean Startup?
  51. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Create an MVP to measure success • Guess • Consequences • Experiment • Assume • Output, Outcome, Impact • MVP Validated learning! Fenyman Ries vs
  52. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    • Validate biggest assumptions first • ‘Thin slice’ a holistic journey • Continuously add and pull new features (Kanban) • Build, Measure, Learn Do it in small batches
  53. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    • “In the wild” • Real-time, extra insight • Early pivot or persevere • Fast, furious & fun • Adapt to change Get out of the “building” https:/ /www.youtube.com/watch?v=szr0ezLyQHY • Guerilla usability • Developers, designers, customers • Lean UX • MVP • Agile
  54. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    10. Sustain success
  55. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Optimisation and fixes Tactical Projects Innovation Optimisation and fixes Tactical projects Innovation *Innovation needs to be practical Oil the machine
  56. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Awesome team Cool tech + clever partnerships Build Measure Learn Release Choose the right tech, partnerships, team Build Measure Learn Release Release Build Measure Learn
  57. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Good design is: Innovative = early adoption & new prospects Useful = increased repeat visits Aesthetic = improved customer satisfaction (NPS) Understandable = reduced complaints Unobtrusive = reduced task completion time Honest = social media kudos Long lasting = less release cycles Thorough = preferred over competitor Environmentally friendly = accessibility As little design as possible = fewer clicks to content http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign Map principles to success metrics
  58. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    • Give expert talks • Facilitate creative workshops • Mentor teams Live and breathe it
  59. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Of 15 innovation champions*, 10 left their organisations to become consultants, 4 joined smaller or startup companies, and 1 retired. ZERO returned to a Fortune 500 company.! Most have Fortune 500 companies and their former organisations as clients. *consultant is not a ‘dirty’ word any more! Be an innovation subversive! * The Association for Managers of Innovation studied why corporate innovation champions struggle to survive. It’s ok to get fired (I did... kinda)
  60. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    • Start small fires. Fail fast & often. • Pivot based on customer validation. • Persevere past early stage adoption. Build momentum. Idea Idea Don’t stop believing Bin Tactical Awesome Idea Idea Idea Idea Idea Idea Idea Idea Idea
  61. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    1. Predict the future 2. Balance innovation 3. Solve the real problems 4. Influence the right people 5. “Fit in” 6. Simplify the business 7. Define success 8. Measure success 9. Create an MVP 10. Sustain success Did you learn these today?
  62. Eewei@HaaYaa.com @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

    Alex Osterwalder www.businessmodelgeneration.com Eric Ries www.startuplessonslearned.com Dave Gray http:/ /www.davegrayinfo.com Eewei Chen http:/ /designrecip.es Thank you. Questions? Jeff Gothelf http:/ /tinyurl.com/d72chdl Jonathan Rasmusson http:/ /tinyurl.com/btdxl9j