Creating an appetite for learning: building a culture of research

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March 09, 2018

Creating an appetite for learning: building a culture of research

Struggling to land research findings internally? Facing skepticism about the value of qualitative research? Design researchers inside of companies face common challenges: building the credibility and internal understanding of qualitative research; ensuring it reaches the right people at the right time and in the right form to impact business decisions; and using scarce resources for maximum impact - not to mention continually making ourselves better as researchers. We here at MOO have been striving to build a new culture of research - during this session we’ll share our practical lessons learned, our successes and failures… and hopefully learn from you in an interactive workshop.

Presented by Julia Nelson as Design Research 2018



March 09, 2018