Creatively-led business to end-to-end strategic design agency

In this presentation, Rod Farmer and Nathan Welch will share their journey in transforming a large organisation from a creatively-led business into an end-to-end strategic design agency, led by human-centred design practices.

Presented by Rod Farmer and Nathan Welch at Managing Design 2016

Transcript

1. The long and winding road Creatively-led business to end-to-end strategic design agency Nathan Welch | Rod Farmer
2. MEL 3 Business Analysts Circa 2012
3. 3 years later Strategy Service Product Customer Experience and Digital Agency of the Year AdNews 2016 MEL SYD CBR PER HKG 60 Design Thinkers We work here
4. 300+ staff in Australia Offices in Sydney, Melbourne, Canberra, Perth & Auckland A global presence opera>ng in 42 markets A roster of large and small clients we’re proud to partner with Global transformation
7. Growing pains Growing pains
8. From big ideas
9. To big impacts
10. Inspire shared belief
11. Create a long-term roadmap
12. Show me, don’t tell me
13. Create a common language
14. Build strong relationships
15. Nuggets Show me don’t tell me Long-term roadmap Common language Build relationships Shared belief
16. Leader of the pack Leadership
17. Lead with heart, not knowledge
18. From idealism
19. To permission
20. Amplify others
21. Forming, scaling, embedding
22. Learning to let go
23. Nuggets Amplify those around you Give permission Form, scale and embed Build relationships Lead with heart
24. Stand by me Stand by me
25. Those who last, abandon dogma
26. Continuously nurture
27. Don’t pontificate
28. Nuggets Nurture talent Abandon dogma Don’t pontificate
29. Leadership isn’t guiding people out of the jungle, it’s about climbing the nearest tree and saying “Wrong jungle” FIN