How mobile phones have changed New Zealanders’ lives and why it matters

It hasn’t even been a decade since the first iPhone was released. In that short time our phones have become an integral part of our lives.

Through a series of research projects, we’ve identified eight key relationships that Kiwis have with their mobile phones and how these relationships affect their lives. The good, the bad, the empowering, and the sad. In this session we’ll talk you through these relationships via the data we have and the stories we heard.

Presented by Ruth Brown and Julie Watson at UX Australia 2016

Transcript

1. Sound check
3. How mobile phones have changed New Zealanders’ lives _ Ruth Brown and Julie Watson
4. Sarah *Not her real name
5. *Not her real phone
6. Sarah
8. 500 50,00 0
9. How do you feel about your phone? How does your phone fit into your life?
10. No “So what” Desk-based research 1,676 survey respondents 32 interviews in 4 locations
12. Emotional Practical
13. Emotional Practical We’re inseparable Sarah
14. Emotional Practical We’re inseparable
15. Emotional Practical We’re inseparable My use is deliberate Means to an end
16. Emotional Practical We’re inseparable My use is deliberate It’s an essen;al work tool Means to an end
17. Emotional Practical I like the way it looks and feels We’re inseparable My use is deliberate It’s an essen;al work tool Means to an end
18. Emotional Practical I like the way it looks and feels We’re inseparable My use is deliberate It’s an essen;al work tool Means to an end It’s my down;me
19. Emotional Practical I like the way it looks and feels Lifeline We’re inseparable My use is deliberate It’s an essen;al work tool Means to an end It’s my down;me
20. Emotional Practical I like the way it looks and feels Lifeline We’re inseparable My use is deliberate I disconnect to reconnect It’s an essen;al work tool Means to an end It’s my down;me
21. Emotional Practical I like the way it looks and feels Lifeline We’re inseparable My use is deliberate It’s my down;me I disconnect to reconnect It’s an essen;al work tool Means to an end
22. Emotional Practical I like the way it looks and feels Lifeline We’re inseparable My use is deliberate It’s my down;me It’s an essen;al work tool Means to an end I disconnect to reconnect
24. Means to an end I disconnect to reconnect Emotional Practical I like the way it looks and feels Lifeline We’re inseparable My use is deliberate It’s an essen;al work tool It’s my down;me
26. I disconnect to reconnect Emotional Practical I like the way it looks and feels Lifeline We’re inseparable My use is deliberate It’s my down;me It’s an essen;al work tool Means to an end
28. Means to an end I disconnect to reconnect Emotional Practical I like the way it looks and feels Lifeline We’re inseparable My use is deliberate It’s my down;me It’s an essen;al work tool
31. Emotional Practical I like the way it looks and feels Lifeline We’re inseparable My use is deliberate I disconnect to reconnect It’s an essen;al work tool Means to an end It’s my down;me
32. Comm freq Comm type I like the way it looks and feels Lifeline We’re inseparable My use is deliberate I disconnect to reconnect Means to an end It’s my down;me It’s an essen;al work tool
33. Browse Buy online I like the way it looks and feels Lifeline We’re inseparable My use is deliberate I disconnect to reconnect It’s an essen;al work tool Means to an end It’s my down;me
35. Thanks ☺ Questions? ruth.brown@trademe.co.nz julie@trademe.co.nz