Jen Blatz - Presenting Your Designs Using Spontaneous Talks Frameworks

We know that sharing our design decisions or presenting the value of our user research to stakeholders can sometimes be a challenge. Spontaneous Talks Frameworks have been around for years. They are often taught at universities and are used to help people think of answers or tell stories fast and smart. Jen is going to teach you a few Spontaneous Talks Frameworks so you can use them when presenting your work, answering tough questions or simply telling your stories. Applying these simple frameworks can help a person avoid anxiety by quickly organizing a thought, and moving forward to articulating that thought in a cohesive and eloquent manner.

Transcript

1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   www captionslive com au | captionslive outlook com |
   UX A a a
   UX A a a 2021
   Da 3
   Th da , 26 A g 2021
   Ca i ed b : T ac Ball
   

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2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 57
   JEN BLATZ: Hell .
   STEVE BATY: The e a e elc me. Tha k f j i i g .
   JEN BLATZ: I'm i g ha e m c ee he e. A d I'm eei g - le
   me ee. I'm eei g he i d .
   STEVE BATY: E celle .
   JEN BLATZ: All igh . Tha k . E celle . Tha k e m ch. S
   hell e e e. M ame i Je Bla I ha e a l c e I am g i g
   g ahead a d j m igh i .
   Fi I a a i h a . A UX de ig e amed B ce j
   de ig ed he m kick b e e ie ce a m bile a . Tha c ec
   d g aile . The de ig e i d f hi de ig , he e he
   e hi Mac B k P a d jec i he big c ee . S
   B ce click h gh c ee b c ee , j de c ibi g ha ' he
   c ee a he a die ce ee hem. B ce i he e he b
   a e. Wha he c a , ha he c ee l k like. S ha i B ce'
   fa al mi ake? Well he' aki g hi a die ce ha eal e a e ,
   D a S e ce alked ab a li le bi ea lie . B ce ha e e ed
   hi de ig i h a c m elli g ha ld d a he a die ce h gh
   he e e ie ce, f m he e ' i f ie .
   Thi i g d. We a e ld ime a d ime agai he al e f
   elli g he he i c me e e i g k. We a e ld he e a e
   e e i g de ig d c ee b c ee , b alki g
   a die ce h gh a e e ie ce. A d he a e e e i g UX
   e ea ch, ell a die ce ie . Tell hem ab h he e
   ggle . Tell hem - ha e me c m elli g e add me
   

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3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 58
   e ime . Le e ea ch ell a . B bef e I ge fa le me
   ickl i d ce m elf, I'm Je Bla , a d i ca e c ld ' ell b
   m acce , I am i he US U i ed S a e a d I a ed ickl h m
   c ac i f ma i e ca c ec . B I d ha e e m e hi g. I
   h e like d g beca e ' e g i g ee a h le l f d gg
   h gh m e e a i igh .
   Le ' ge back he alk. S I a alk ab ha I a ge
   f m hi alk da . Ba icall , I a k ab he e
   a e alk f ame k ca feel c fide ha ca
   ga i e h gh ickl . S ha ca gi e a el e a e .
   The e f ame k ca hel a id ambli g a d , beca e he
   gi e c e, f m la e a ic ha eed alk ab . I'm
   g i g be h i g a l f abb e ia i a . A d I d ' feel bad if
   d ' emembe hem all, e a e l h ma . D he be ha
   ca , a d I ill ha e a mma lide he e a he e d ha ld be a
   g d lace ake a c ee h if a emembe ha he all
   a d f .
   Pe le l e ie . The emembe de ail ab a c m elli g
   ha a ll a he hea i g . O he li e hi g ha
   m i a e hem like ake ac i a i j ice. Pe le emembe
   ie he i emi d hem h eci life i . S ie ack a e
   e f l ch. B e a e he e alk ab a e alk
   f ame k . S me ime called a e ie f ame k . A d
   he e a e a li le bi diffe e ha adi i al fai ale. Tha f ll
   he a k f a c e. The ie e ill alk ab da ma
   ha e a i i g ac i a clima a e l i . The e ie ma
   e e ha e a lead cha ac e a ce a i .
   Heck, migh g a fa a a , he e a e ' eall ie a all.
   S a e alk f ame k a e le ab de c ibi g all ail ale a d
   

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4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 59
   m e ab ickl ga i i g h gh i g a f ame k. Wh
   d e ' l e a g d f ame k? Wh d e ' l e a h c hel
   hem ge ga i ed ickl he ca j m a d ge g i g igh
   a a ? A d h d e ' l e a a ed ce a ie he alki g
   he e le? I k I l e all f h e hi g . Thi i ha a e
   alk f ame k d e . The hel ga i e h gh e e
   UX de ig e ea ch fi di g akeh lde
   eam.
   A a e ake f ame k hel a e e i he
   ke he. A d fi all , he ca be a fab l c ch he eed
   eak a ic, ha ha e ' had a cha ce e a e f i
   ad a ce. S le ' ge ead f me fee hi ki g, a d
   ga i i g.
   S ha he heck a e he e a e alk f ame k a d ha
   a e he all ab ? U i g a a e alk f ame k like I aid
   a e eaki g c e i im l a a e lai me hi g
   ickl . A d d b i g he e im le c e f ame a .
   I ' a a g ab a ic, ga i e h gh , a d i a c he i e
   a e i a a . The a e ki d f like im m ac i g. U i g he e
   f ame k hel ge hi g ga i ed ad lib ca e e
   elf f m f eaki g a d f ee i g he .
   I h e ma f he e a e familia i h he c ce f ch ki g. A d
   ha ' a a ga i e hi g i mall iece hel c m ehe d
   bigge iece f i f ma i . A cla ic e am le f hi i he ele h e
   mbe . I ' f e b ke d i malle egme f mbe a he
   ha j bl i g hem all a ce. Like ee he e he c ee .
   Thi i he mbe I ld call f m he U i ed S a e ge he mi
   i S d e . Which i he e e e e ed ha e hi e e i
   e . B .
   

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5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 60
   B eaki g he h e mbe like hi make i ea ie
   emembe . A d ha ' ha a e alk f ame k d . The
   hel b eak i malle iece ha i ' ea ie
   ga i e a d emembe .
   S I fi hea d ab hi bjec he I a a chi g a ide
   Y T be a i g Ma Ab aham . A d Ma i a lec e a S a f d
   G ad a e Sch l i he US a d he' a g ea eake h eache he
   h bec me a m e e gagi g eake hem el e . If a
   a ch hi Y T be I highl ec mme d i a d hi i a lec e h
   he e he alked ab a e alk f ame k a d af e I a hi
   ide I g eall i i ed.
   N I d ' k ab , b he e a e ime he I'm
   he I'm a ked a ick e i , I ki d f f ee e like a dee i
   headligh . A d if a e familia i h ha h a e, ha I mea i , I
   , I ha e a bi f a i e al a ic, a d I c me i h a
   el e a e b i ead I i a b ch f ga bage ha d e '
   make e e. Thi ha ha e ed me a ime i a j b i e ie .
   Ma be ca ela e. B ha I k ab a e alk
   f ame k , I ca e hi h gh ga i a i ech i e a e
   a hi g. A d e e m UX k.
   S he e i ha he ce l k like. Y ' e e e ed i h a
   ic e i . Y ake a ec d hi k ab he f ame k, he
   I'm g i g ha e i h da , e f hem, ick a f ame k ha
   migh e c e a e . The , ha e a ga i ed
   e e, a ambli g cha ic h me f j mbled d ha migh
   make a e e. N e k a li le bi ab he e he came
   f m, le ' j m igh i a d alk ab he diffe e a e alk
   f ame k a d h migh a l hem e e i g UX k.
   The fi l alk ab i ha ? S ha ? N ha . A d hi
   

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6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 61
   f ame k a ac all de el ed i he 1970 . I i im l i a e i g
   he e h ee e i . Fi , ha ? Wha ' ha e ed ha i g i g
   ha e ? The , ha ? Tell hem ha - i i im a le
   f a d, ha , ha , ha . N , I hi k hi f ame k i eall
   g ea f ha i g UX k beca e i e i e gi e a bi f c e
   di g de ig .
   Le ' a a e e e i g me i e f ame f a da ed
   i e face. Y e ed he e de ig i a d a ha e ha
   lea ed f m he e i g a d h i e face ill be da ed. Fi ,
   ell a die ce ha he de ig i i g add e . The blem
   a e i g l e. Wh i hi de ig hel i g. Agai , ide ha
   c e . The , ell hem h i ma e . Wh hi e de ig i g i g
   im e he e ' life. A d he fi all , ell hem h hi cha ge i
   g i g make a diffe e ce i h he i e a i ha ' e g i g be
   maki g i he e d.
   S f all he e f ame k I'm g i g alk h gh a e am le if
   I a e e i g he de ig . S le ' d ha .
   Le ' alk h gh a e am le a d e e d I'm ha i g hi i e f ame
   i h m clie h hi ed d me de ig . I'm g i g ha e me
   de ig i h a d alk h gh he i e a i e ill be maki g
   ba ed ha e lea ed. Thi de ig i hel i g em l ee , hich
   a e e , fi d he c i ical a d m f e eeded a f
   c m a ' h ma e ce eb i e. Y em l ee a fi d
   i f ma i ab hi g like hei e a che e. H fi d a e
   ca ee i i he c m a . I f ma i ab heal h be efi .
   O e ea che lea ed ha he e a e he m c i ical a f
   eb i e f e . We e a hem a e ime a d be
   able fi d ha he eed ea il . N e k he e em l ee
   eed g , e a ee h he a e g i g ge he e.
   

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7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 62
   A e he g i g e he a iga i ba a he . Will he e a
   ea ch ill he click he a iga i ca d a e i i he
   j e . We ill be c d c i g e i g f he e i e f ame
   de a d hich a iga i fea e ill be ed he m b
   em l ee .
   S a ca ee, I ld hem ha he age a de ig ed d .
   Wh he c m e he age a e im a hei e . A d ha
   ac i e ill ake e i h he e de ig .
   Tha ' he f ame k f ha ? S ha ? N ha ? S he e i a
   i . I ld a ha he i d b j g i h hi f ame k. I ' ea
   emembe , i c e a l f im a g d. S if f ge all he
   f ame k I'm g i g g h gh da , j emembe ha ? S
   ha ? N ha ?
   Le ' m e a he e. OSB. OSB a d f i ,
   me ime called blem, i , l i , be efi . S hi i
   a he im le f ame k ha ca e he a e ade
   c i ce a die ce f me hi g. Simila he e i e am le,
   he OSB hel c e e e a i i h c e , he de ig
   l i , a d h hi be efi he e .
   The e i e am le alked ab ha ill d e . B
   ca e he OSB f ame k he d ' k e ac l ha ' e
   g i g d e . S hi i a g ea a ha e de ig a he a e i
   he c e a e. Wi h di c i di c i g f e i e a i . Le '
   alk h gh a he e am le, le ' e e d I'm ha i g hi da hb a d
   de ig i h akeh lde .
   Thi da hb a d i f ech l g acc ma age ge a e
   ie f hei e e a d age e i me . Righ i f ma i i
   ca e ed all ac e e al i h gh em. Thi ca e he
   e j m f m lace lace ge i f ma i ha he eed. Thi
   

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8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 63
   c lida ed da hb a d de ig face i he m im a a a d
   fig e all i e lace. The be efi e he l ge ha e
   a iga e m l i le lace ge a high le el f de a di g f hei e
   icke , ifica i , a d he a f hei de ice . I ' all i e
   lace.
   S ee ha I did he e? I a ed i h ha I'm i g fi ,
   ha ' he i he blem. I ld hem ha m de ig
   l i a . A d he I a ed b elli g he a die ce h he
   de ig ill di ec l hel he e . A d ha ' he OSB f ame k.
   O i , l i , be efi .
   Le ' m e he e e. STAR I'm g e i g me f ma ha e
   hea d f hi beca e hi i a c mm e f ame a e i a j b
   i e ie . S i he i a i a d hi i he backg d he c e .
   Tell hem e gh f he back de a d ha ' g i g . T i
   he a k. A d hi i ha eed be d e. Tell hem ha ha eed
   ha e ha eed be add e ed. A i he ac i . A d ha '
   ha did. H did i . H migh e e g i he l ha
   ed he a ache k. A d fi all , R i f he e l .
   Tha ' im l i e lai i g ha ha e ed. Tell hem ab
   acc m li hme . Y cce a d ha ha e ed i he e d.
   Simila ha e alked ab i h he he f ame k , STAR
   ide me c e , alk ab ha did, h k ac i
   me hi g, a d ha lea ed ha ha e ed a a e l . S le '
   alk h gh a e am le f a de ig bef e a d af e . Agai , le '
   e e d I'm e e i g hi m eam a d he e a e me de ig ha I
   e i ed.
   I ill alk h gh ha he e i de ig had a d h I
   im ed he i e face af e c d c i g e ea ch hich i f med m
   de ig im eme . The igi al de ig I a ed i h had a fe
   

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9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 64
   i ie f im eme . F e am le he ca d e e
   i e ac i e. Mea i g ha c ld ' click hem f dee e di e f
   i f ma i . The l g de ig e e c i e . The had a i
   c l a d f . A d fi all , he de c i i e e clea . S he
   de ig i I k a im e he e ca d e ice he e
   g dee e i hei i f ma i j e . The e de ig add e e
   he e i l me i ed c ce .
   N , ca click he b e f m e i f ma i . The ic
   ed a e c i e i c l a d le maki g hi feel like a ified
   ackage f d c . Fi all e had he c e a egi e i e me
   f he de c i i ha he e e clea .
   The e l f hi ede ig i a ga i a i f d c ha feel
   like iece f a la ge ified h le. Al , e ha e a a d ill
   dee e i each f he d c f m e i f ma i . S i ' eall ha
   im le. Agai , STAR i i a i , a k, ac i , a d e l . S he e i a
   li le b e am le f he STAR f ame k. Like I me i ed bef e
   ee hi f ame k me i ed f j b i e ie a e . He e i a
   e am le f a STAR f ame k a lied i ha - a j b i e ie . S
   he e i he e i . Tell me ab a ime did ge al g i h a
   c ke . Ma be ha e hea d hi e i i a j b i e ie . S
   he e i m a e i g he STAR f ame k.
   I a ki g i h a UI de ig e amed Da id a d he did de a d
   m le a d h i diffe ed f m hi . He a hi ed a a UX de ig e , i h
   e ibili ie i cl di g I a hi ed , I a hi ed a a UX
   de ig e i h e ibili ie ha i cl ded UX e ea ch. He a a UI
   de ig e a d he e ec ed me m ck age a m ch a he did
   beca e f he e le diffe e ce I c ld e e he e a me e i
   a d igidi he he alked me. I a ed im e
   c mm ica i a d ki g ela i hi . Af e alki g i h Da id
   

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10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 65
    ab e ec a i , a d le diffe e ce , he g a be e de a di g f
    m le. He lea ed a ecia e h m e ea ch, i e f ame a d m
    gh ke che c ld hel him de ig hi high e m ck- . The e l
    f eachi g hi de a di g a be e c mm ica i , a d
    m e - m e e i ab m UX e ea ch a d h ha c ld hel
    hi de ig .
    S a ca ee, ca e hi e e a ile f ame k i a
    mbe f a hich i ha make hi f ame k eall e f l. I
    ha a i h he c e , a d he a i i h he e l .
    A d e all k h b i e a e l e hea ab e l .
    Le ' m e he e f ame k.
    PREP. Tha a d f i , ea , e am le, i . Thi ice
    f ame k a i h a i g he fac i . The gi e he
    ea behi d h ha i i . Y ide he e ide ce he
    e am le f i a d hi i he e a - h k i ' e
    a d he c cl de b a i g i agai . J i ca e a b d
    f ge ha i a i he fi lace. Thi f ame k alm
    make feel like c ld be like ge i g ead f a deba e
    me hi g, h h? I hi k hi a ach i e eciall g ea he a e
    e e i g e e ea ch.
    S he e i a e am le I ld e he PREP f ame k f he he
    e e i g me fi di g f m e ea ch i a de ig ec mme da i . S
    ba ed i de h e i e ie f m a i e g i he ec i
    a al de a me , I'm g i g ha e de ig ec mme da i ha ill
    e a al f i cide icke i g e ie cce . Take a l k a
    hi e ie b he e he lef . I face he m c i ical
    i f ma i e a ee i a i cide icke . Af e alki g i h
    h e h eed m i ec i i a i like Be h i he i a e
    i e i g b a ch I lea ed ha a eall im a he be f
    

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11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 66
    a d ce e. Fi , he a ee he e e i f he i cide . He ce
    he mbe h ee, igh he e he fi li e. Be h al a he abili
    f ll a icke , a f a da e a d ha ca be ac ed
    b hi i g he a he e a he f he b . Fi all , ba ed
    feedback f m e , e backed a d e backed hi b
    abili e i g, alida e he de ig , hi b e e e he fi al
    de ig f a eable a d acce ible mma b . F a ec i i cide .
    S hi i ha I l e ab he e f ame k. I ' e
    aigh f a d. He e i ha ' im a . He e i he ea h i '
    im a . He e i a e am le ha ill a e h ha i im a . A d
    a i g i , i h he e i m i agai . O e m e ime, j i ca e
    f g .
    S I a m e a he f ame k ha ac all ha i
    i he Ame ica mili a . BLUF. BLUF a d f b m li e
    f . A d he idea i im le. S a e he m im a i f ma i fi .
    Thi i e eciall im a i a mili a i a i he life dea h elie
    deli e i g a me age ickl . L k, a a ime he e i a l f
    ime fa a d i h a l f b ild- . Y eed ge igh he
    i . S me ime eed a i h a c i ical de ail, a d he e lai
    he c e af e a d . Thi i imila he c ce f he lead i
    j ali m. A d ma be a e familia i h hi e m, he a
    j ali i e a he he i cl de he m im a de ail i
    he fi a ag a h a d ha i he lead. A d hi i d e f a c le f
    ea . Fi , e le migh ha e ime ead he h le a icle. S
    gi e hem he m im a i f ma i fi .
    A d he a ha e a e a e i ed, me beca e I ed
    k i e a e , he migh ha e c he f m he b m
    ac all h icall fi i he e a e . S eed be clea a d
    he m im a i f ma i i a a he begi i g. Agai ,
    

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12. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 67
    hi c ld eall ela e he he ' e ha i g UX e ea ch b i cl di g
    e ec i e mma igh a he begi i g f ha i g e ea ch
    fi di g . The e ec i e a e mma i amed f he e k
    e ec i e h d ' ha e ime ead he h le e . Gi e hem he
    m im a de ail f he ime e mi i g ca g i m e
    de ail like me h d l g , addi i al fi di g, ec mme da i , a d .
    S le ' e e d ha I'm ha i g me e l f m a ca d a d
    I'm ha i g he fi al ec mme da i f a e a a ' me c e.
    S hi i ha I ld a . He e i he fi al ec mme da i f he
    a A he a G eek Cafe h ld be c ed. G illed ege able h ld
    be de fill . H mm h ld be ca eg i ed a a ide l f e h
    c ide H mm a i g f he meal i h ld be de a ce
    a d i g . The fi di g a e ba ed ca d ha I c d c ed i h
    di i g c me . The ld me he e he e ec he e me i em
    be f d.
    S i hi e am le I h ed he fi al e l . Which a he me
    c e. The I ga e hem a fe gge f im a fi di g . A d
    ha he e e ealed. The fi all , I backed he e e l i h he
    me h d ed. Which i he ca d . S BLUF ba icall mea d '
    a fl ff.
    I a i ch a li le bi a d alk ab a e i g abbe . A
    c le f m fa i e a e c m elli g e a d i e e i g fac .
    Check hi e. The de ig i ha i l k like, a d feel
    like, he de ig i h i k . A d I'm e ma he e da ha e ee
    hi e bef e. Beca e i a ea i a l f UX e e a i . I ' a
    cla ic. S ca ha e a fam e g ab e le' a e i . Like
    he e, he eall a hi he i h me ha UX de ig i
    j ab maki g hi g l k e , b i e c m a e h a d c
    k .
    

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13. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 68
    O , h ab a h cki g a i ic. The e a e 24 h f ide
    c e l aded Y T be e e mi e. Oh! If ha d e ' ill a e
    j h m ch ide c e i he e, I d ' k ha d e .
    Tha ' a l . The e h ck ac ic ca be ed g ab
    a die ce' a e i a d b i g hem i he e e a i i h .
    S I ed hi e i he a i ic ill a e e m e
    a e alk f ame k called PPP. Tha i , e . P mi e, a d
    a h. P e . Ge hei a e i igh f m he ge -g . A k e i .
    Tell a . Th a e. O h a a li g a i ic a
    ama i g h . The mi e a die ce ecificall ha he
    be efi a e f ic. The fi all a b h i g hem he
    a h. Y eed i dica e h ' e g i g ge he mi e ha
    alked ab . A d h hem he a e ligh e me .
    S e , a g ab a die ce b he h . Re ibl ,
    f c e. D ' ca e hem i h a l d i e. De e di g hei age
    migh gi e hem a hea a ack. B d a g ab hei
    a e i . Tell hem ha ' e g i g ell hem, hi i he mi e
    ha ill deli e . A d he h hem he a h ha a e g i g
    ake ge he e. The g ea hi g ab PPP f ame k, ca e i i
    c j c i i h a he f ame k. Y ca e i g ab a e i a d
    e e ec a i he e a he a e alk f ame ke , like,
    ha ? S ha ? N ha ? T eall a e e a i i h a
    e b .
    S le ' g h gh a e am le. Le ' a e a e elli g a c ce
    f a a i a clie . I ld a me hi g like hi . Pe le a e
    e di g m e ime cial media ha e e . R ghl 15% f
    aki g li e e e d a like Faceb k, I ag am, a d T i e .
    J ame a fe . 15%! Wi h a i ic like hi , h ca e, W lf
    Digi al C m a ig e ch eme d e ial? I'm g i g h
    

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14. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 69
    h digi al cam aig f he la e cial media la f m, D g
    L e U i e ill e l de. We ill alk h gh h ca e he
    ma ke ha e b fe chi g he e a d b i gi g hem he a ha
    he al ead k a d l e - d g . I ill h h e ill i eg a e i h
    he la f m he al ead e, maki g fe chi g c me a a . A d
    he fi all , e ill alk h gh like a ll h gh he a k, h hi
    a f d g l e ill fill d ggie b l he b im i h fa i e
    ea . Re e e.
    All igh . N k ha a ki d f a ill e am le. B he i
    he e i ' e g abbi g hei a e i i h a i e e i g e a
    a i ic gge f i f ma i . A d he ell hem h a e
    g i g deli e a mi e a d la ge he e. N I a
    i ch gea f a ec d a d alk ab a fe m e f ame k b
    he e f ame k a e le ab e e i g UX k a d m e
    ab h a e e i a ic he . Whe ha e '
    had a cha ce e a e.
    S le ' alk ab he fi f ame k hich i ADD. S like I
    me i ed ADD i ab a a a e e i a d le ab
    e e k. S ADD i a e , de ail, de c ibe al e. A i
    a e . Y a e c ci el , a d a fe d a ible. D, i
    ide he de ail f a e h gh a e am le. Ill a e h gh
    hi g like i g a me a h a c m a i a al g . Agai , a fe
    h de ail ide a i al a e . T ai a ic e i hei
    mi d. A d he he ec d D i f de c ibe al e. Thi i he e
    h he eal im ac al e f a e .
    S I ill admi hi migh be a li le bi m e me al ga i a i
    ha me f ame k . B if ca kee hi ki d f ha d i
    mem , ca ga i e a e ickl make d e
    ma ma . We l e d like e k ha e a e alki g ab ,
    

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15. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 70
    igh hi e me h d i m e ha j a e i g he e i .
    Y ill a e i i h a e am le a d a i i h a e b b
    de c ibi g he al e. S le me ill a e hi ADD a e alk
    f ame k h gh a e am le. S le ' a I a h i g hi de ig i
    a akeh lde e ed back a me he c ce f he m bile de ice.
    Like ill hi eall k? S he e i m e e. Ye . Thi de ig
    ide he igh i f ma i a m bile ie . F e am le, e hea d
    f m R be a em admi ha he he' a h me i he e e i g he
    g i ged e ie he e mi i f a admi i a beca e he
    eemed be l cked f m a e e . The i f ma i h he e
    hi m bile ie i j he igh e f i f he eed make a
    adj me . S le me de c ibe he al e f he i f ma i h he e
    m bile. A admi like R be ha he c i ical i f ma i ha he
    eed ab Tabe ha ake ac i a d g ade he e mi i . He
    ca ee he i f he eed make a deci i , a d he ca ake he ac i
    igh he e, he m bile a .
    S I h e ca ee h he ADD a e de ail, de c ibe al e
    f ame k i a he im le a ickl a e a e ' e i .
    B al h i g hem he al e. All igh I ill ake he e e a d
    alk ab he ake f ame k. All igh .
    E gh Je i h he ill j . The ake f ame k i a he
    a ach ga i i g h gh . Agai , he e i le a d ha i g
    de ig a d m e ab acce i g ec g i i . A d le ' alk ab
    h hi i ed e e g a i de. The T i ha k. Tha k
    a die ce. S a i h h mili a d im l ha k he e f maki g he
    a eme . A i ack ledge he a a d he acc m li hme . Y
    ill be i ed h ma e le ki hi e af e a i g ha k . B
    b ack ledgi g hei c m leme make he e gi i g he
    c m leme feel hea d a d alida ed. K mea kee he m me m
    

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16. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 71
    g i g. S h d d ha ? Well ca e a he f ame k a d
    ad i a he ce a i . A d he fi all , E mea e d i h a im ac
    a d hi i a g ea i e d i h a ch. Tell a j ke. Make
    hem c . Gi e hem a ea gi e a a di g a i .
    S ca e hi a ach he me e ha gi e a
    c m leme k. Le ' alk h gh a e am le a d le '
    e e d I j h hi da hb a d de ig , e ha e al ead ee hi ,
    a d he c m leme ed he im eme made.
    I ha e me ime , igh ? Y d ge me i i e feedback. He e
    i m ake f ame k e am le.
    Tha k f feedback. I eall a ecia e ha ee he
    ha d k he eam ha i i e a i g hi de ig . We k
    feedback f m abili e i g, a d e da ed he de ig a d e ed
    agai . I fac , e did h ee d f e i g a d da e i h i
    a ici a , j a da a d a half. The bigge im ac hi e de ig
    ha i c d he mbe f lace a e ha g ie hi
    i f ma i f m i lace e. S if ha e eed hi all
    h e ch i i e g , hi da hb a d ill a e hem 110 ec d
    e i i .
    Le ' a he i i he da hb a d f ime a da . Tha i 36 mi e
    a d 40 ec d a eek ha he a e a i g. Tha ' 29 h a d 20
    mi e a ea . A d ha ' a h ge am f ime a ed e em l ee.
    Thi e a ime gi e he em l ee f eed m d he hi g . We a e
    eall lea ed i h he e he de ig ed. O e e a e ge hi
    e de ig li e a d e ie he ime a k i a al ic ee if he
    me ic eflec he ed ced b ce a e ha e a e e ec i g ee. We
    a make e de ig clea - ha im ed he e ' life.
    Wh ? Beca e he e i al a b m f im eme !
    S le me alk h gh ha I did he e. Fi I ha ked hem
    

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17. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 72
    f hei feedback a d ack ledged he c m leme . I al h e i
    me k d f he eam h al ked he jec , j he
    de ig e a d j he e ea che . I i al a ice ha e he l e.
    A d he I l gged he ha , ha , ha f ame k eall hi
    he i h me, he al e f he de ig da e . The I e ded i b
    maki g a im ac i h he chee j ke. All igh . Ma be m j ke ca ed
    me c a h a d b a li le bi , b ma be i made a li le bi m e
    mem able a d ma be meb d ch ckled.
    S all ce a i a e g i g alk ab a e g i g be
    a d i i e. S le ' alk ab a a e alk f ame k e
    he ha e alk ab me hi g ega i e a eg e able
    i a i . I a e e hi i c i i c mm ica i . A d ee hi ac ic
    ed b blic ela i he he ha e ack ledge a ega i e
    me age. S he RRR f ame k i eg e , eg e i , e ai .
    A d i b eak d a li le bi like hi . Reg e . I ca ' ell h
    m ch I eg e ha ha e ed. Rea . A be a I ca ell, he e i
    ha ha e ed. Re ai . He e i ha I'm g i g d make e ha
    hi d e ' ha e agai .
    S ca e he RRR f ame k alk ab he a jec a
    fea e failed. Thi i a f he ea h e d abili e . We
    a make e de ig ac all k f he e . B me ime
    he d ' . A d e eed a f ame k hel b eak he bad e . S
    he e i m e am le.
    U f a el he e h me age i c e i g ell. Ve fe
    e le a e clicki g he c i e f f ee b a he f he age.
    We hi k he ea f hi i he laceme f he b i g.
    Pe le a e j c lli g igh d he age a d mi i g i . The a e
    j eei g ha CTA i he l ca i he eb age. S m l i
    i lace he b f he d he age, igh he e bel he e
    

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18. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 73
    h ee b e , a d ab e he f ee ial ba e . Righ i he e. I he
    ce e f he b a d I ill e mai b c l f a ge
    d a he e ' e e ake ac i he e.
    See. Tha a ' bad. S e had b eak me bad e
    b e lai ed he b i g he RRR f ame k. Fi
    ld hem ha e e eg e f l, ack ledged he blem. The
    ld hem ha ha e ed. Fi all , a ed he l i
    make he blem be e . E e he a e alk f ame k ca
    hel i m f a ega i e i a i .
    Oka . I k I e h gh a l . PPP, OSB, BLUF h a, I ge i .
    The la hi g a d he a e he i
    emembe me ill abb e ia i . B he e f ame k a e le ab
    he ca ch abb e ia i a d m e ab ed ci g a ie . The e
    he a e m e ab aki g i a m me a d c i g h gh i
    a ga i ed a . I ' g i g ake me ac ice. B a hi g h
    ge i g g d a ake a li le bi f ac i i g i a fe ime feel m e
    c mf able. D ' be af aid e f he e f ame k i ad a ce
    ge me ac ice. I f d ha i e e hel me i e d a a e
    i g e f h e f ame k hel me ge i he mi d- e f i g
    hem.
    S le ' ake a ick ec d a d h gh he a e alk
    f ame k agai hel emembe ha he a e. The e a e all he
    f ame k ha I e h gh da . A d hi i he lide migh
    a ake a c ee h f hel emembe .
    Wha ? S ha ? N ha ?
    OSB i i , blem. S l i , a d be efi .
    STAR i i a i , a k, ac i a d e l .
    PREP i i , ea e am le i .
    BLUF b m li e f .
    

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19. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 74
    PPP e , mi e a h.
    ADD a e , de ail, de c ibe al e.
    TAKE ha k, ack ledge, kee m me m, e d i h a im ac .
    RRR eg e , ea a d e ai .
    W e did g h gh a l f f ame k da . Agai , I k
    hi i a l a d if a e fi di g a e a i g a ic a d ca ' ecall
    hich f ame k e, j g i h he ha ? S ha ? N ha ?
    Like I alked ab i he begi i g. I ' im le emembe , i ' e
    e a ile a d i e m ch ill c e all he im a bi eed
    e e . Wha ? S ha , ha ? S a f da ' alk ha ?
    Well I'm g i g a i h a c m elli g e. E e hi g a
    i he he ide f fea .
    A d m h e f da i ha I ga e he l ge he
    he ide f fea . Agai , he e a e alk f ame k ca hel
    e c me a ie b ga i i g h gh a d e e i g
    a d a ic la i g a ell c af ed a e . S g he e, a d ge he
    he ide f fea .
    Tha k e m ch.
    STEVE BATY: Tha k , Je . Tha a de f l. Tha k .
    JEN BLATZ: Tha k .
    STEVE BATY: The e i a l i he e. I g e ha ' he i . Tha '
    a e me. Oka . Tha b i g he e d f da h ee f UX A alia
    f 2021. We ha e a Q&A e i hich i begi i g i i a e a a e
    Z m h l . I ill j m e he e i a m me kick ha ff i h
    da ' eake . We al ha e me e e , e e i g
    f m 1 .m. da . S kee a e e f h e if ha e ig ed
    

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