What can you make your audience experience in 30 minutes? Try being a single mum in subsidized housing in Chicago and see what kind of decisions you have to make to avoid homelessness. Or be a maize farmer in rural Zambia, anxious for the annual harvest, and see if he will buy your client’s health insurance product.
In this series of stories I'll show you a method that I believe should be in every research team's field kit when it comes time to story-telling and bringing your findings back into the boardroom. Come see how you can craft your own empathy walk from your research findings, and help your audience really connect with the people whose stories you are trying to tell, and the problems you are trying to make visible.