Human Centred Design is often seen as a guardrail protecting researchers and designers from creating products and services that don’t address a customer need. However, we know that HCD can and has been used to validate ideas that aren’t always in the best interests of its users.
This introduces an interesting challenge for researchers who are not just data collectors, but employed to interpret data, build evidence and provide insights for decision making. Whether we choose to or not, as researchers we are impacting people's wellbeing. Is it enough to just take what participants say and build it?