Storytime in 0.5, 5 and 55 minutes

See how one little research team in one big organisation has been able to more effectively build empathy for, and connection with, its customers. Learn how creating sharable real life stories for everyone from the short attention span stakeholder to the full immersion team player can be a rewarding and effective synthesis tool for you and your project teams.

Presented by Gerard Hogan at Design Research 2018

Transcript

1. GERARD HOGAN @g_hoges TELLING STORIES
2. Bob * not his real name, * not his photo
3. how do i do that again?
4. CONNECT WORLDS
5. START WITH PEOPLE
6. look for the heart <3
7. make it shorter #itsachallenge
8. I CANNOT DRAW. (and that’s ok)
9. all about the face
10. A Share -able snapshot
11. KEEP YOUR PEOPLE VISIBLE
12. Marek * not his photo * not our infrastructure
13. #EVENSHORTER STORIES SHARE. INCESSANTLY. ABOVE ALL, SHORT STORIES GO FOR IMMERSION
14. SOURCES Old man © Fabian / Flickr Lift © Marcus Pink / Flickr Server room © reynermedia / Flickr https://www.forbes.com/forbes/welcome/?toURL =https://www.forbes.com/sites/willburns/2017/12 /07/research-proves-that-the-storyteller-is-valued- more-than-anyone-in-a-society/&refURL=https://w ww.google.com.au/&referrer=https://www.google. com.au/ https://www.goodreads.com/quotes/40705-but-th e-plans-were-on-display-on-display-i-eventually https://www.canva.com/colors/combinations/soli tary-pineapple/