The UX of edutainment apps for under 8s

We will share our learnings from the design and launch of “Okee in Medical Imaging” a revolutionary iOS and Android application built in collaboration with the Royal Children’s Hospital (RCH) in Melbourne. RCH Educational Play therapist Siobhan Greene devised the initial idea two years ago after routinely finding many families were unprepared for what an MRI, CT or Nuclear Medicine scan involved. Research shows that children who are prepared for procedures cope significantly better.

by Charlie Pohl and Simon Krambousanos, from UX Australia 2015

Transcript

1. www.conducthq.com @conduct
2. “delivering useful products & services driven by research, strategy and thoughtful creative.” www.conducthq.com @conduct
11. JAMES SLIDE
12. Iterative design process
15. JAMES SLIDE Puffer Fish
19. JAMES SLIDE End video slide
20. 64&3 5&45*/(
23. Key Learnings
25. 6 minutes less prep time per pt
26. 40% Decrease in difficulties
27. 45 % decrease in anxiety
28. My daughter Kate (5)* really enjoyed the app. She found it really interesting and she wanted to look at all the games, not just the nuclear medicine one. Kate got a kick out of recognising staff from the videos. She is still playing the games and feels like abit of an expert now. Kate’s normally compliant but suffers from anxiety, this app gave us a great avenue for discussion and normalising the experience “ *name changed for privacy
29. www.conducthq.com @conduct