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Top 10 (+1) things to consider when putting together an experience strategy

Top 10 (+1) things to consider when putting together an experience strategy

Recently, I worked on two experience strategy projects: one – the UX strategy for our own company DiUS, and the other – working with my client to put together a Customer Experience Strategy for her organsiation. This talk summarises the 11 things I found to be important when defining an experience strategy.

from Experience Strategy 2014, by Amir Ansari

uxaustralia

May 16, 2014
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  1. @amir_ansari   @dius_au   My Top 10 (+1) tips when

    putting together an experience strategy Amir  Ansari  @amir_ansari   DiUS  Compu3ng  @dius_au   Experience  Strategy  Conference  2014  
  2. @amir_ansari   @dius_au   Ensure your CX or UX strategy

    is aligned to your organisation’s overall mission and vision 2  
  3. @amir_ansari   @dius_au   Ensure your strategy considers all the

    capabilities (e.g.business units, departments) within your organisation 6  
  4. @amir_ansari   @dius_au   Have it reviewed and editing by

    someone within your leadership team 8