UXINDIA16- Design, Develop and SURVIVE ( Naveen Mamgain ) by uxindia

Once app has developed and submitted to the store then in first few days decide the fate of application. And for app its pivotal to get the attention and downloaded. What companies should focus on while launching their app. What happens if your target audience is almost everyone. In this talk I want to focus on key things which we have experimented in our company and got good results.

Transcript

2. Naveen Mamgain UX Architect RailYatri.in
3. Design Develop Survive
4. Apps, Apps and more… Apps
5. Study shows that anywhere from 80 to 90 percent of all downloaded apps are used once and then eventually deleted by users.
6. And it all happens within 1 day
7. Let’s get downloaded first
8. App Store Listing It all starts when users searching for an app.
9. App Logo App logo should be explanatory enough to interpret the idea of product and its service.
10. Description Description of app should be precise and simple enough to understand by users. App size Try to keep it in a range of 1-5 MB initially. Once app goes viral; size doesn’t matter.
11. First launch of application – keep it simple Matt Wilson - dribbble
12. Sign In DOORS Login shown when a customer is requested to create an account before they can use any part of a product
14. There’s no magic wand or secret formula for a first time user experience to put up a spectacular show
16. Repeat the User Experience
18. No matter how interactive or lovely your app looks, without crisp and valuable content it’s all futile. Informative content reinforces user to come again and experience app repeatedly.
19. Regular Engagement with Users
20. Online Offline
22. Other areas to consider • User Feedback • Analytics • App store ratings • Localization
23. Possible reasons for uninstallation
24. Thanks