Upgrade to Pro — share decks privately, control downloads, hide ads and more …

UXINDIA17 - Humanizing Artificial Intelligence in Digital Products

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
November 20, 2017

UXINDIA17 - Humanizing Artificial Intelligence in Digital Products

Humanizing Artificial Intelligence in Digital Products

D7424ff0e1dc983d898de62c7496c321?s=128

uxindia

November 20, 2017
Tweet

Transcript

  1. None
  2. Humanizing the AI in Digital Products Saurabh Bhide

  3. An intelligent person you dislike An intelligent person you like

  4. About CogBooks Online courses that adapt to fulfil each learner’s

    needs
  5. We built an AI-based product But nobody liked it

  6. We built an AI-based product But nobody liked it because:

    • It felt mechanical • It lacked empathy
  7. What we had done Define Common Scenarios Define Users personae

    Design An interface that works for the common scenarios
  8. People think of products as people Intelligent products are thought

    of as intelligent people
  9. Just because someone is intelligent doesn’t mean they are likeable

  10. An intelligent person you dislike An intelligent person you like

  11. AI can have anything between a loveable to an evil

    personality.
  12. How do we make our AI likeable Using universally likeable

    personality traits - Innocent - Polite - Cute - Underdog
  13. How do we make our AI likeable 1) Having a

    positive personality that goes with the product 2) Understanding the users’ situations and using the intelligence in a way that empathises with them
  14. User Persona. Jacob, a 19 year old college student studying

    biology along with 6 other subjects. Low academic performer At risk of dropping out of college
  15. Brand Personality. Dave, a friendly, approachable thought leader. Encourages his

    students to learn for understanding. Based on the process given in ‘Nicely Said’ and ‘Designing for the digital Age’
  16. How do we make our AI likeable 1) Having a

    positive personality that goes with the product 2) Understanding the users’ situations and using the intelligence in a way that empathises with them
  17. How can the AI understand Jacob’s situation and give recommendations

    with empathy?
  18. The old method Define Common Scenarios Define Users personae Design

    An interface that works for the common scenarios
  19. Process Once Every situation Define Brand persona Define User Persona

    Understand The emotions experienced by the user Imagine An empathetic response from the brand persona Translate The response into UI
  20. An example Situation Jacob just answered an assessment. He needs

    to complete this module of the course by this weekend to pass in this semester
  21. An example Situation Jacob just answered an assessment. He needs

    to complete this module of the course by this weekend to pass in this semester Emotions Jacob will be • Feeling terrible that he couldn’t pass the test • Feeling insecure • Not knowing what to do next
  22. An example Situation Jacob just answered an assessment. He needs

    to complete this module of the course by this weekend to pass in this semester Response Dave will • Take it coolly • Encourage Jacob to study more and give another try • Give advice on what to study Emotions Jacob will be • Feeling terrible that he couldn’t pass the test • Feeling insecure • Not knowing what to do next
  23. An example Situation Jacob just answered an assessment. He needs

    to complete this module of the course by this weekend to pass in this semester Response Dave will • Take it coolly • Encourage Jacob to study more and give another try • Give advice on what to study Emotions Jacob will be • Feeling terrible that he couldn’t pass the test • Feeling insecure • Not knowing what to do next UI • A calming sentence • Encouragement to study more • Taking him on a path to study what he needs
  24. None
  25. None
  26. Process Once Every situation Define Brand persona Define User Persona

    Understand The emotions experienced by the user Imagine An empathetic response from the brand persona Translate The response into UI
  27. We built an AI-based product with a Humanized AI And

    now, the users liked it