5 seconds test

Every 2 months in Luxembourg, we will try to organize and animate UX workshops/meetups to share knowledge among UX designers and raise awareness about UX methodologies and tools for non-designers (Business Analysts, marketing teams, content strategists,even developers, etc.)

For this third meetup, we will focus on something called "The Five Second Test"

Sometimes, all it takes for a user is less than five seconds to decide if they want to spend more time on your site or not. Especially if they are coming from search engines or social networks. The Five Second Test, as its name suggest, is a UX method to help you understand the first impression users will have of your website.

We will present you the method and then you will test it in small groups of 4 to 5 participants.

If you have a site you want to test, please let us know, it would be more fun.

Depending of the participants, we can do it in either English or French

Transcript

1. View Slide

2. Five second test
   Workshop
   UX in LUX 30/10/2018
   

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3. Welcome to the workshop!
   We are UX designers and we want to create
   UX workshops in Luxembourg !
   

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4. View Slide

5. Share your knowledge
   with the community!
   Contact us if you want to present a
   workshop or share a UX method!
   

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6. Thanks :)
   Arhs Spikeseed is providing the venue, the
   drinks and the snacks!
   Reach Ron Nath Mukherjee if you have any
   questions :)
   

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7. arηs SPIKESEED 7
   October 30, 2018
   QUICK FACTS
   108
   TURNOVER
   (MIO EUR)
   9
   ENTITIES IN
   BE, LUX, IT, GR
   +125
   SIMULTANEOUS
   FIXED PRICE
   PROJECTS
   1300+
   TOP TECH
   PROFESSIONALS
   +31%
   GROWTH
   (FY 2017)
   +15
   YEARS OF
   GROWTH
   9%
   EBIT
   LOCAL & NEARBY
   TALENTS POOL
   

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8. arηs SPIKESEED
   OUR PROVEN SKILLSET
   Digital Signatures
   Strong authentication
   Fraud detection/
   Blockchain
   Pentesting
   Security by design
   8
   October 30, 2018
   Mobile & IoT app
   development
   Connected Devices
   UX/UI Consulting
   Workflow integration
   Self Service Analytics
   Machine Learning
   Data Warehouse
   BI Governance
   Data search
   Semantic technologies
   Web portals & CMS
   Data Management
   Enterprise architecture
   and BPM
   Cloud Advisory
   Cloud Migration
   DevOps in the Cloud
   Cloud Operations
   Native Cloud apps
   DIGITAL
   TRUST
   MOBILE & IoT
   DEVELOPMENT
   SOFTWARE
   DEVELOPMENT
   CLOUD
   SERVICES
   DATA
   SCIENCE
   

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9. arηs SPIKESEED
   CUSTOMERS
   9
   October 30, 2018
   International
   Institutions
   Bank & Insurance Telco & Industry Public Sector
   

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10. What’s the plan?
    1. Five Second Test, what it that?
    2. Let’s practise
    3. Networking & drinks
    Schedule
    

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11. Five Second Test
    What is that?
    01
    

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12. Five second test is a small
    usability test that lets you
    know if users can quickly
    understand your product or
    service, what they remember
    and the first impression they
    have.
    

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13. What for?
    What do users remember
    from my product /
    service?
    Do people understand the
    product/service I offer?
    What’s the first impression
    users have when they look
    at my product /service
    page ?
    

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14. How ?
    We can also ask
    them to draw
    what they
    remember
    We show an
    image to
    participants for 5
    seconds
    We ask a series of
    questions to the
    participants
    

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15. https://app.usabilityhub.com/preview/6a6c62feca26
    Show time
    

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16. Five Second Test
    Let’s practice
    02
    

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17. Split in 2 groups
    For each group, select a website to test
    No idea? Ask us!
    

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18. Step 1 - Preparing the test
    1. Decide what you want to know about
    this page:
    a. First / global impression
    b. Objectives
    c. Aestheticism
    d. Credibility, trust
    e. Important information (structure)
    2. Write down 2, 3 max important
    questions to ask users
    3. Keep a half page to let users draw what
    they remember
    

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19. Create your grid
    01
    

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20. View Slide

21. Step 2 - Passing the test
    1. Explain to the participant what is going
    to happen
    2. Show the site for 5 seconds
    3. Hide the site!!
    4. Ask the different questions
    5. Ask the participant to draw what they
    remember
    

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22. This is an
    example of
    a user
    answering
    the test
    

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23. Test it!
    02
    

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24. Step 3 - Results analysis
    1. Quantitative analysis
    a. 15 results by user group at least to have stats
    2. Qualitative analysis
    a. Tag clouds
    b. Affinity diagrams
    3. Drawing analysis
    a. Elements people remembered
    b. Elements people drew but that are not on the
    interface
    

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25. View Slide

26. Analyse
    your results!
    03
    

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27. Present your findings
    to the other group
    04
    

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28. Limits of the method
    - Not relevant results on super complex
    pages (it works best with single purpose
    pages)
    - It only gives you one small piece of the
    puzzle
    

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29. ● Méthodes de design UX: 30 méthodes
    fondamentales pour concevoir et évaluer les
    systèmes interactifs
    Livre de Carine Lallemand et Guillaume
    Gronier
    ● https://fivesecondtest.com (usability hub)
    Some tools
    

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30. Thank you :)
    Contact us if you want to present a
    workshop or share a UX method!
    @ux_lux on twitter - uxinlux@gmail.com
    

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31. Food, drinks and
    networking time.
    03
    

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