5 seconds test

Every 2 months in Luxembourg, we will try to organize and animate UX workshops/meetups to share knowledge among UX designers and raise awareness about UX methodologies and tools for non-designers (Business Analysts, marketing teams, content strategists,even developers, etc.)

For this third meetup, we will focus on something called "The Five Second Test"

Sometimes, all it takes for a user is less than five seconds to decide if they want to spend more time on your site or not. Especially if they are coming from search engines or social networks. The Five Second Test, as its name suggest, is a UX method to help you understand the first impression users will have of your website.

We will present you the method and then you will test it in small groups of 4 to 5 participants.

If you have a site you want to test, please let us know, it would be more fun.

Depending of the participants, we can do it in either English or French

Transcript

2. Five second test Workshop UX in LUX 30/10/2018
3. Welcome to the workshop! We are UX designers and we want to create UX workshops in Luxembourg !
5. Share your knowledge with the community! Contact us if you want to present a workshop or share a UX method!
6. Thanks :) Arhs Spikeseed is providing the venue, the drinks and the snacks! Reach Ron Nath Mukherjee if you have any questions :)
7. arηs SPIKESEED 7 October 30, 2018 QUICK FACTS 108 TURNOVER (MIO EUR) 9 ENTITIES IN BE, LUX, IT, GR +125 SIMULTANEOUS FIXED PRICE PROJECTS 1300+ TOP TECH PROFESSIONALS +31% GROWTH (FY 2017) +15 YEARS OF GROWTH 9% EBIT LOCAL & NEARBY TALENTS POOL
8. arηs SPIKESEED OUR PROVEN SKILLSET Digital Signatures Strong authentication Fraud detection/ Blockchain Pentesting Security by design 8 October 30, 2018 Mobile & IoT app development Connected Devices UX/UI Consulting Workflow integration Self Service Analytics Machine Learning Data Warehouse BI Governance Data search Semantic technologies Web portals & CMS Data Management Enterprise architecture and BPM Cloud Advisory Cloud Migration DevOps in the Cloud Cloud Operations Native Cloud apps DIGITAL TRUST MOBILE & IoT DEVELOPMENT SOFTWARE DEVELOPMENT CLOUD SERVICES DATA SCIENCE
9. arηs SPIKESEED CUSTOMERS 9 October 30, 2018 International Institutions Bank & Insurance Telco & Industry Public Sector
10. What’s the plan? 1. Five Second Test, what it that? 2. Let’s practise 3. Networking & drinks Schedule
11. Five Second Test What is that? 01
12. Five second test is a small usability test that lets you know if users can quickly understand your product or service, what they remember and the first impression they have.
13. What for? What do users remember from my product / service? Do people understand the product/service I offer? What’s the first impression users have when they look at my product /service page ?
14. How ? We can also ask them to draw what they remember We show an image to participants for 5 seconds We ask a series of questions to the participants
15. https://app.usabilityhub.com/preview/6a6c62feca26 Show time
16. Five Second Test Let’s practice 02
17. Split in 2 groups For each group, select a website to test No idea? Ask us!
18. Step 1 - Preparing the test 1. Decide what you want to know about this page: a. First / global impression b. Objectives c. Aestheticism d. Credibility, trust e. Important information (structure) 2. Write down 2, 3 max important questions to ask users 3. Keep a half page to let users draw what they remember
19. Create your grid 01
21. Step 2 - Passing the test 1. Explain to the participant what is going to happen 2. Show the site for 5 seconds 3. Hide the site!! 4. Ask the different questions 5. Ask the participant to draw what they remember
22. This is an example of a user answering the test
23. Test it! 02
24. Step 3 - Results analysis 1. Quantitative analysis a. 15 results by user group at least to have stats 2. Qualitative analysis a. Tag clouds b. Affinity diagrams 3. Drawing analysis a. Elements people remembered b. Elements people drew but that are not on the interface
26. Analyse your results! 03
27. Present your findings to the other group 04
28. Limits of the method - Not relevant results on super complex pages (it works best with single purpose pages) - It only gives you one small piece of the puzzle
29. • Méthodes de design UX: 30 méthodes fondamentales pour concevoir et évaluer les systèmes interactifs Livre de Carine Lallemand et Guillaume Gronier • https://fivesecondtest.com (usability hub) Some tools
30. Thank you :) Contact us if you want to present a workshop or share a UX method! @ux_lux on twitter - uxinlux@gmail.com
31. Food, drinks and networking time. 03