Matt Rogers_Face ID Not Recognized_UX Y'all 2022

Transcript

1. UX Y’all | Raleigh, NC Matt Rogers September 2022 00 Designing for an 
 Ever-Evolving User Base Face ID Not Recognized
2. Let’s pretend the products we design could look back at the users & designers. What will they see? Back to the begining. *dial tones* TURN THE TABLES 01 THE SETUP
3. 02 Early Users $ Smaller, more homogenous5 $ Much less diversity by way of identity (race, ethnicity, age, gender, socioeconomic background, etc).8 $ Isolated to specific parts of the world5 $ Enthusiasts and people who use the digital world for work.
4. 02 Early Users Early Designers 6 Smaller, more homogenousG 6 Much less diversity by way of idenity (race, ethnicity, age, gender, socioeconomic background, etc).P 6 Isolated to specific parts of the worldG 6 Enthusiasts and people who use the digital world for work. 6 (See abovex 6 Lots of overlap in identities and backgrounds to the user groupG 6 Because of the overlap between users and designers, assumptions and biases less likely to impact users.
5. https://www.itu.int/itu-d/reports/statistics/facts-figures-2021 As of 2021, about 4.9 billion people 
 are online. (63% of the world’s population) That’s a 17% increase since 2019, with 782 million more people logging on. 03
6. 04 The web is - and for work, school, medicine, connection, etc. more accessible more integral “There are now more internet users in emerging economies than in 
 developed economies.” https://internethealthreport.org/v01/digital-inclusion/
7. 05 Modern Users 7 Massive, diverse user base! 7 Globalized reach! 7 Huge variations in identity, experience, background, user needs, & tech knowledge. https://goremotely.net/blog/technology-industry-stats/
8. 05 Modern Users 7 Massive, diverse user base! 7 Globalized reach! 7 Huge variations in identity, experience, background, user needs, & tech knowledge. Modern Designers 7 Just like the user group, the design field has grown and diversified - but not at the same rate! 7 This creates a gap between designers and users. https://goremotely.net/blog/technology-industry-stats/
9.  No one designer can anticipate, understand and meet the needs of all users. 06 WHY IS THIS GAP A PROBLEM? THE GAP (OMINOUS)
10. ! No one designer can anticipate, understand and meet the needs of all users& ! There are limits to design empathy. 06 WHY IS THIS GAP A PROBLEM? THE GAP (OMINOUS)
11. 7 No one designer can anticipate, understand and meet the needs of all usersB 7 There are limits to design empathyB 7 When we don’t know, we leave room for assumptions - some of which can be harmful, especially when we don’t realize we’re making them. 06 WHY IS THIS GAP A PROBLEM? THE GAP (OMINOUS)
12. 6 No one designer can anticipate, understand and meet the needs of all usersA 6 There are limits to design empathyA 6 When we don’t know, we leave room for assumptions - some of which can harmful, especially when we don’t realize we’re making themA 6 Our assumptions can be biased or contain blindspots, which then isolate or exclude users. 06 WHY IS THIS GAP A PROBLEM? THE GAP (OMINOUS)
13. 07 THE BIG QUESTION So, how do we bridge this gap? Sounds like a problem, right?
14. Connect teams. diverse 08 By way of identity, experience, perspective, and background. 01 THE TOOLS
15. Ask questions, seek feedback, & listen more than you speak. 09 The more people & perspectives, the less likely you are to miss something. 02 THE TOOLS
16. your users. Meet 10 Interviews, surveys, ride-a-longs, carrier pigeons. 03 THE TOOLS
17. whenever you can. Learn 11 Explore your own biases and assumptions, and about overarching topics like the digital divide and accessibility. 04 THE TOOLS
18. 12 It’s our job to design an 
 inclusive digital world. Let’s meet users where they are. OUR JOB
19. mattrogersdesigns Thank you! UX Y’all | Raleigh, NC September 2022 matthew.carl.rogers@gmail.com Matthew Rogers on LinkedIn Matt Rogers !!!