Preparing For A Better UX Discovery Session

by Drew Wilson
UX Y'all Selected Series - Lightning Talks
January 12, 2021

Transcript

1. PREPARING FOR A BETTER 2020 | UX Y’ALL Drew Wilson @thedrewwilson UX DISCOVERY SESSION
2. Credit where credit’s due 2020 | UX Y’ALL Drew Wilson @thedrewwilson @thefuturishere @thechrisdo Go watch The Futur Go follow Chris Do
3. Setting the stage 2020 | UX Y’ALL Drew Wilson @thedrewwilson Are you starting with discovery? Are you charging for discovery? Are you leading the discovery? 1
4. Why discovery? 2020 | UX Y’ALL Drew Wilson @thedrewwilson Projects are well-planned when the discovery is well-organized. 2
5. Why discovery? 2020 | UX Y’ALL Drew Wilson @thedrewwilson Projects are chaotic when the discovery is disorganized. 3
6. Why discovery? 2020 | UX Y’ALL Drew Wilson @thedrewwilson Discovery helps you diagnose good clients vs. bad clients. 4
7. Good vs. bad clients 2020 | UX Y’ALL Care about the process Want to fix the problem Want to be involved Want to invest Functionality for users Drew Wilson @thedrewwilson Good clients 5
8. Good vs. bad clients 2020 | UX Y’ALL Care about the process Care about speed Want to fix the problem Want to make a profit Want to be involved Make you an order taker Want to invest Want to spend less Functionality for users Functionality to be noticed Drew Wilson @thedrewwilson Good clients Bad clients 6
9. Good vs. bad clients 2020 | UX Y’ALL Drew Wilson @thedrewwilson Good clients are going to answer your research questions. 7
10. Good vs. bad clients 2020 | UX Y’ALL Drew Wilson @thedrewwilson Bad clients only care about: how much and how long? 8
11. What’s your project? 2020 | UX Y’ALL Drew Wilson @thedrewwilson Typically, UX projects consist of something like: 9 A website design/refresh An application design A software/program design Some other interface design
12. Tempting questions 2020 | UX Y’ALL Drew Wilson @thedrewwilson Clients might first ask: 10 Well about how long will a new website take? About how much will a mobile & web app cost? How many revisions of this program will we get? Can you make our interface look like X company’s design?
13. Tempting questions 2020 | UX Y’ALL Drew Wilson @thedrewwilson If you start answering those questions, two things happen. 11
14. Tempting questions 2020 | UX Y’ALL Drew Wilson @thedrewwilson 1. You become an order taker. 12
15. Tempting questions 2020 | UX Y’ALL Drew Wilson @thedrewwilson 1. You become an order taker. 2. Clients become facilitators. 13
16. Good starting questions 2020 | UX Y’ALL Drew Wilson @thedrewwilson Before any work, ask: 14 Why do you think you need a new website? What problem will this mobile app solve your current one can’t? What does this program need to do that others can’t? What problem do your users face with your current interface?
17. Step and repeat 2020 | UX Y’ALL Drew Wilson @thedrewwilson Gather and mirror answers: 15 So what I’m hearing you say is . . . So you would say that the real problem is . . . So your previous dev team didn’t work out because . . . So a major win for you would look like . . .
18. Step and repeat 2020 | UX Y’ALL Drew Wilson @thedrewwilson Then the priority is reversed: 16 Price Price Timeline Timeline Functionality Functionality 1. 1. 2. 2. 3. 3.
19. Time for next steps 2020 | UX Y’ALL Drew Wilson @thedrewwilson Now you’re asking. Not answering. 17 If my team can create an X that solves this problem, would you consider that a major success? If my team can provide a proposal between X and Y price, will that fit within your project? If my team can finish this project in a X timeframe, would that work for you?
20. Be the marble 2020 | UX Y’ALL Drew Wilson @thedrewwilson Be a facilitator, not an order taker. 18
21. Recap 2020 | UX Y’ALL Drew Wilson @thedrewwilson 19 Answered questions Clear goals & vision Trust established Team of happy designers Good discovery
22. Recap 2020 | UX Y’ALL Drew Wilson @thedrewwilson 20 Answered questions Little to no project knowledge Clear goals & vision Unclear goals/no vision Trust established Worried about price/time Team of happy designers Team of unhappy order takers Good discovery Bad discovery
23. Final Thoughts 2020 | UX Y’ALL Drew Wilson @thedrewwilson 21 The essence of strategy is choosing what not to do. “ —Michael Porter
24. Resources 2020 | UX Y’ALL Drew Wilson @thedrewwilson The Win Without Pitching Manifesto (Blair Enns) Graphic Artists Guild Pricing & Ethical Guidelines (Graphic Artists Guild) Start With Why (Simon Sinek) The Brand Gap (Marty Neumeier) Pocket Full of Do (Chris Do) Good books