location in time and space inﬂuence how one understands the world. In this context, gender, race, class, and other aspects of identities are indicators of social and spatial positions and are not ﬁxed, given qualities.”
users’ people's immediate frustrations, but also their hopes, fears, abilities, limitations, reasoning, and goals. It allows us to dig deep into our understanding of the user and create solutions that will not only solve a need, but effectively improve our users’ lives by removing unnecessary pain or friction.”
and reﬂect on your identity. • Understand the way in which your lens impacts your work. What are the beneﬁts and disadvantages and how can you mitigate. • Don’t try to escape your identity -- lean into your identity and do the internal work to escape the -isms instead.
Be respectful to your users; Honor participants’ limits and value their comfort. • Be responsible to your users; act to protect people’s current and future interests. • Be honest with your users; Be truthful and timely in your communication.