Insegnalo:NEST Project

Transcript

1. Case study: Insegnalo Giorgio Sironi (Nest Group)
2. Description • Service: social environment for multimedia courses – Guides for realizing video tutorials – Fruition of courses – Social network for users • Users – General public – Content creators • Actors: private initiative
3. Description • Didactive objective – Aid content providers in the creation process – Connect in a social network the users of a course • Business model – Revenue from being the mediator of premium courses
4. Browsing the website: homepage
5. Browsing the website: homepage • Different steps of interaction – Watching and sharing content – Creation of video tutorials – Designing of online courses • Interactions increasing in amount of activity – But starting from simple steps like joining the network – Presenting the whole list is confusing
6. Browsing the website: content creation guides
7. Browsing the website: content creation guides • Oriented to content creators – Support for different platforms and tools • Moodle • Adobe • Screenr • Prezi • SCORM standard • Webinars
8. Browsing the website: social network
9. Browsing the website: social network • Informal discovery of content • Standard tools – Newsfeed • Customization for each user – Profile – Friendships • Symmetric model – Groups
10. Browsing the website: example of tool (groups)
11. Browsing the website: example of tool (groups) • Features – Sortable newsfeed – Memberships – Organized discussions • Requires network effects to be usable • Social tools are commoditized by modern websites, and taken for granted
12. Browsing the website: example of course
13. Browsing the website: example of course
14. Browsing the website: example of course • Inclusion of web-based content – YouTube – Prezi • Standard navigation • Custom license (e.g. Creative Commons vs. commercial) • Tools dedicated to a single course – Glossary – Forum – Wiki
15. Strengths & weaknesses • Support guides for content creators is a differentiator • How to use the platform • How to use production tools • Network effects (strength or weakness?) • Number of users should increase • Number of courses should increase • Private initiative, yet to be monetized
16. Conclusions & take-aways • A single platform to connect supply and demand only works at a large scale • Social tools are becoming a commodity – Timeline – Groups – Comment systems