called data or knowledge discovery) is the process of analyzing data from different perspec8ves and summarizing it into useful informa8on. Informa8on that can be used to increase revenue, cuts costs. Or both.
is process of collec8on data from the social sites like Facebook, linked in, twiQer , Google+ and so on… Most of the professionals are on linked in. • People are pos8ng informa8on con8nuously. Blogs are also big source of data, many of you are on bloggers also. • Collec8ng all the informa8on available on social media. What informa8on about par8cular product or brand. • Fetching + analysis ( try to idenGfy insights) -‐-‐-‐> taking business decision • whole process is social media analy8cs.
2. Customer Service: sen8ment part (to find out are customer unhappy, complaining about product, way to improve) 3. Brand ReputaGon: its very difficult to build a brand and very easy to fall down. People are not damaging. So they take correc8ve ac8on at 8me. Social Media Monitoring Monitoring is the huge part of social media analy8cs.
around the topic, it may be posi8ve or nega8ve • QualitaGve Measures – We go deeper under QuanGtaGve measure analysis to find out how many 8mes topic men8oned posi8ves and how many nega8ve.
get a more complete picture of their online audience by analyzing how they interact with the brand’s social media interac8ons. That’s good for both companies and their customers: 33Across helps companies figure out the best places to focus their markeGng efforts, which leads to more relevant ads for consumers.
For interna8onal corpora8ons with interna8onal reach, it supports 25 languages. • Like most other analy8cs suites, Brandwatch monitors all of the conversa8ons across various social networks. • The company claims that its algorithm cuts through social spam to help find the conversa8ons that really maQer. It’s known for having some of the best data gathering and parsing tools • social media management company Hootsuite partners with Brandwatch to enable its customer to benefit from Brandwatch’s 70-‐million-‐plus data data sources.
resource for social media analy8cs on your website. • Last year Google added social reports to analy8cs, which you can use to determine the conversion value of visitors from social sites as well as see how visitors from different social sites behave on your site. • It also has an “Ac8vity Stream” that shows in real 8me how people are talking about your site on social networks.
TwiQer API Connec8on • Searching for Tweets • Analyzing the 140 characters. – Extrac8ng tweet en88es – Analyzing tweets en8ty with frequency – Visualizing frequency data in re tweets
is wri8ng @SocialWebMining, 2nd Ed. from his home office in Franklin, TN. Be #social: hQp://on.p.me/ 16WJAf9 EnGGes: ptwobrussell, SocialWebMining , Franklin, TN, hQp://on.p.me/ 16WJAf9
gender and on the basis of this data, they gives add on sidebar Facebook adds for woman Facebook adds for man Facebook is blessed enough to have user’s personal data as we ourselves provide it willingly.
and trends. • Customer can get help in decision making what to buy. • Helps in adver8sing ü Security / privacy issues ü Many companies watching you what you are browsing , it’s not safe always.
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