is process of collec8on data from the social sites like Facebook, linked in, twiQer , Google+ and so on… Most of the professionals are on linked in. • People are pos8ng informa8on con8nuously. Blogs are also big source of data, many of you are on bloggers also. • Collec8ng all the informa8on available on social media. What informa8on about par8cular product or brand. • Fetching + analysis ( try to idenGfy insights) -‐-‐-‐> taking business decision • whole process is social media analy8cs.