Craig Miller: Crafting Secure Horizons by Building a Legacy in Cyber Defense

Craig Miller (Partner and Practice Manager at Keep IT Simple) brings over 25 years of experience to the table, having worked extensively in IT and cybersecurity consulting, engineering, and support. His passion lies in cybersecurity, where he helps organizations design and implement secure infrastructure and data protection models aligned with cutting-edge best practices. He stays ahead of the curve by constantly monitoring new and emerging threats that target businesses, schools, and government institutions.

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1. W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | J U L Y 2 0 2 4 CRAIG MILLER Partner and Practice Manager at KIS Crafting Secure Horizons by CYBER DEFENSE Building a Legacy in The Most Influential CYBERSECURITY Leaders To Watch In 2024 From Local Store To Global Fashion Leader: H&M 5 Reasons Why Outsourcing It Saves Your Business BUDAPEST: Where Every Corner Holds A Story, Every Street An Adventure 8 Social Casinos To Pass Your Time And Socialize
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3. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. editors@theentetpriseworld.com For Editorial Concerns: admin@theenterpriseworld.com For Sales & Branding Enquiries: peter@theenterpriseworld.com For Subscription: Follow Us On: This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. The Enterprise World PUBLISHER Peter J. James H. Susan B. Sankalp K. CREATIVE CONTENT EDITOR MARKETING COORDINATOR (AMERICAS) PR & MARKETING COORDINATOR BUSINESS DEVELOPMENT EXECUTIVE CREATIVE DESIGN HEAD Narendra S. Amanda V. SOCIAL MEDIA MANAGER DIGITAL CIRCULATION MANAGER The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Shalmali W. Divya B. GRAPHIC DESIGNER THE ENTERPRISE WORLD
4. The Guardians of Our Digital Age! In an era of ever-evolving cyber threats, the role of cybersecurity leaders has become paramount. They are the guardians of our digital age, the strategists who stand between our data and the relentless tide of malicious actors. This year, as the landscape continues to shift, we turn our focus to the individuals who are shaping the future of cybersecurity. These leaders are not simply technical wizards; they are visionaries who understand the human element of security. They are building cultures of awareness, fostering collaboration across industries, and pushing the boundaries of innovation. The Most Influential Cybersecurity Leaders To Watch In 2024 issue of The Enterprise World celebrates these influential figures. brings over 25 years of Craig Miller (Partner and Practice Manager at Keep IT Simple) experience to the table, having worked extensively in IT and cybersecurity consulting, engineering, and support. His passion lies in cybersecurity, where he helps organisations design and implement secure infrastructure and data protection models aligned with cutting-edge best practices. He stays ahead of the curve by constantly monitoring new and emerging threats that target businesses, schools, and government institutions. Moving beyond reactive measures, cybersecurity leaders are advocating for a security-first approach that anticipates and mitigates threats before they occur. Recognizing the critical shortage of cybersecurity professionals, they are spearheading initiatives to educate and empower the next generation of defenders. From artificial intelligence to blockchain, they are harnessing the power of new tools to combat increasingly sophisticated attacks. Understanding that cybersecurity threats transcend borders, they are fostering international collaboration to create a more unified defence. The individuals profiled in these pages represent a diverse group, each bringing a unique perspective and expertise to the table. They are CISOs, researchers, entrepreneurs, and educators – all united in their mission to build a safer digital world. As we navigate the ever-changing landscape of cyber threats, these leaders offer a beacon of hope and inspiration. By learning from their experiences and insights, we can all play a role in securing our digital future. In the following pages, delve into the stories of these remarkable individuals. Discover their strategies, their challenges, and their vision for a more secure tomorrow. Let them inspire you to become a more informed and proactive participant in the ongoing battle against cybercrime. Together, let's empower the guardians of our digital age! Shalmali W. halmali S
5. For the cover read about - For our Issue of “The Most Influential Business Leader to Watch in 2024,” Nichole Daher, we present Founder and CEO of SOS Franchising, leading her way to revolutionize Autism Treatment for good. However, before we get to her trailblazing story, we need to understand what ABA therapy is. Applied Behavior Analysis (ABA) is a leading approach for supporting autistic individuals. This science-based method focuses on developing observable improvements in behavior. Through positive reinforcement and errorless teaching, ABA therapy reduces problem behaviors, teaches essential skills like communication and independence, and promotes a love of learning. A Mother Building a Bridge of Hope ABA therapy helps individuals move beyond their symptoms and thrive as functional adults within their communities. This is where Nichole steps in as someone who just started her journey of being a stepmother of an autistic child. New to the situation, she attended parent training classes at her stepdaughter’s ABA therapy clinic. As the child progressed in leaps and bounds, everything seemed well until she turned 7, and the ABA clinic terminated services. At this point, Nichole discovered the flaws in the system, like the vast majority of ABA clinics only accepted children up to age 7. Additionally, they did not offer ancillary services that children with Autism also need in conjunction with ABA. Nichole found this to be a concerning trend, as it was nearly impossible to find complete treatment for autistic kids. Imagine you're flipping through our magazine titled "The Most Influential Cybersecurity Leaders To Watch In 2024." Who might you find profiled there? The issue would likely showcase a range of leaders making their mark on this crucial field. The magazine could also recognize security experts and researchers who are unearthing new defences or bringing new threats to light. Diversity might be a focus too, with profiles highlighting influential women in cybersecurity or leaders coming from various parts of the world. Craig Miller (Partner and Practice Manager at Keep IT Simple) brings over 25 years of experience to the table, having worked extensively in IT and cybersecurity consulting, engineering, and support. His passion lies in cybersecurity, where he helps organisations design and implement secure infrastructure and data protection models aligned with cutting-edge best practices. He stays ahead of the curve by constantly monitoring new and emerging threats that target businesses, schools, and government institutions. At Keep IT Simple (KIS), Craig leads a team that offers comprehensive cybersecurity consulting services. These include designing and deploying secure systems, along with responding to incidents like virus outbreaks. Craig is a strong proponent of prevention, and his team offers services like cybersecurity framework implementations, assessments, compliance checks, and vulnerability testing to proactively identify and address cybersecurity program gaps specific to each client's requirements. Craig's dedication to his field is evident in his training, certifications, and memberships. He is a member of the Center for Internet Security (CIS) working groups, a Certified Ethical Hacker, a Certified Hacking Forensics Investigator, and holds multiple vendor certifications from Microsoft® and others. This extensive knowledge allows him to provide a well-rounded approach to cybersecurity.
6. 10 Craig Miller
7. 32 FROM LOCAL STORE TO GLOBAL FASHION LEADER: H&M 38 5 REASONS WHY OUTSOURCING IT SAVES YOUR BUSINESS 18 26 BUDAPEST: WHERE EVERY CORNER HOLDS A STORY, EVERY STREET AN ADVENTURE 8 SOCIAL CASINOS TO PASS YOUR TIME AND SOCIALIZE
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11. Leaders in the cybersecurity industry are at the forefront of protecting digital assets and systems from cyber threats. These leaders possess expertise, innovation, and influence that shape the industry's direction and standards. They play a crucial role in advancing cybersecurity technologies, policies, and practices to address the evolving landscape of cyber threats. They are pioneers in developing innovative solutions to combat cyber threats. Driving research and development efforts to create cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and behavioral analytics to enhance security posture and resilience. Craig Miller (Partner and Practice Manager at Keep IT Simple) brings over 25 years of experience to the table, having worked extensively in IT and cybersecurity consulting, engineering, and support. His passion lies in cybersecurity, where he helps organizations design and implement secure infrastructure and data protection models aligned with cutting-edge best practices. He stays ahead of the curve by constantly monitoring new and emerging threats that target businesses, schools, and government institutions. CRAIG MILLER Crafting Secure Horizons by Building a Legacy in Cyber Defense Partner and Practice Manager at KIS www.theenterpriseworld.com | 11
12. A Security Specialist with Deep Expertise At Keep IT Simple (KIS), Craig leads a team that offers comprehensive cybersecurity consulting services. These include designing and deploying secure systems, along with responding to incidents like virus outbreaks. Craig is a strong proponent of prevention, and his team offers services like cybersecurity framework implementations, assessments, compliance checks, and vulnerability testing to proactively identify and address cybersecurity program gaps specific to each client's requirements. Craig's dedication to his field is evident in his training, certifications, and memberships. He is a member of the Center for Internet Security (CIS) working groups, a Certified Ethical Hacker, a Certified Hacking Forensics Investigator, and holds multiple vendor certifications from Microsoft® and others. This extensive knowledge allows him to provide a well-rounded approach to cybersecurity. 36 Years of Excellence Keep IT Simple (KIS) is a long-standing IT solutions provider based in Fremont, CA, with a rich history spanning 36 years. They have extensive experience serving both commercial and government organizations, having completed thousands of successful projects. KIS offers a comprehensive range of solutions, including network design, security services, virtualization, Cloud, telephony, IT outsourcing, and e-business solutions. Notably, they maintain full compliance with USAC requirements, hold Green-Light status with the FCC, and have a strong track record of delivering solutions under the e-Rate Program. Additionally, KIS holds contracts with CMAS and NASPO. Founded in 1988 by Sean Canevaro, KIS was envisioned as a company that could address diverse client needs without being constrained by manufacturer sales incentives. Sean's vision emphasized the importance of great people sharing their talents and expertise with both each other and their clients. Today, Sean remains at the helm as CEO, and his vision has become a reality. | July 2024 12
13. SEAN CANEVARO CEO & Managing Partner www.theenterpriseworld.com | 13
14. firm. Craig played a key role in formalizing this service offering and developing a new model with practice areas managed by practice managers. This collaborative structure allowed KIS to become a fully capable cybersecurity firm, where Craig now leads in acquiring and developing cybersecurity solutions and optimizing skills to support clients. Leading Through Change One of Craig's biggest challenges was maintaining and developing the necessary skills for his team as the company evolved and formed multiple partnerships. There needed to be more in their ability to support clients across various technologies. To address this, Craig championed and implemented a formalized training program to ensure engineers and practice managers quickly acquired the needed skills. Given the rapidly changing market, particularly in cybersecurity, Craig's focus was on building a strong foundation in cybersecurity skills and advancing their capabilities specific to the client’s needs. This approach enabled the company to provide deep, efficient support to clients and stay current with emerging trends and technologies, continuously improving their service offerings. Project Management Excellence  Craig explains that KIS offers various services, with cybersecurity being a primary practice area. Additionally, they specialize in cloud services, including private cloud and partnerships with providers like AWS and Microsoft. Their expertise extends to virtualization, working with major vendors such as VMware, Microsoft, and Amazon. KIS stays committed to adjusting and optimizing its support of current and evolving markets, such as the recent VMware acquisition by Broadcom. Craig supports consulting services to assist clients with best practices and formalizing their implementations. Moreover, KIS provides project management support, ensuring clients have the necessary oversight and management to complete projects effectively. Holistic Service Delivery  KIS's uniqueness lies in the deep understanding and knowledge within each practice area, coupled with the crossover of skills among them. Their cloud engineers, for instance, possess expertise not only in cloud technologies but also in areas like Microsoft, virtualization, and Linux. This interdisciplinary approach allows KIS to pull skills from different practice areas as needed to fulfill client projects or services internally. Unlike organizations that focus on vertical markets, KIS prioritizes the diverse needs of their clients, spanning various industries such as education, government, commercial, healthcare, and transportation. Rather than specializing in vertical application- level aspects, KIS focuses on enhancing their client’s ability to communicate, process data, and operate within their respective industries. Recently, KIS introduced a Managed Service Provider (MSP) model to better serve their clients. This outsourced managed service solution encompasses desktop infrastructure, desktop as a service, infrastructure as a service, software as a service, and cybersecurity as a service. Although still in development, the management portion of the MSP model has been completed and launched over the past months. Despite being in its early stages, the service desk has garnered significant attention, with over five companies signing up solely through Navigating Technology Trends Throughout its history, KIS has continuously adapted to the pace of technological advancements, evolving from providing basic hardware to delivering complete virtualized networks. Despite these changes, their commitment to providing cost-effective solutions, maintaining quality, and delivering exceptional customer service has remained steadfast. Over the years, KIS has expanded through strategic collaborations with six different companies, each contributing to building a more robust business. With one of Northern California's largest multidisciplinary consulting staff, many of whom have been with the company for a decade or longer, KIS prides itself on being the best at what they do. They invite potential clients to discover how they can leverage their expertise to address their IT needs effectively. From Military to Cybersecurity At a young age, Craig joined the military and served for 14 years, gaining experience in intelligence, reconnaissance, and other skills relevant to security in general. During his service, he also pursued college, including legal studies. In his military career, he served as an infrastructure engineer, developing general network design using Cisco, Microsoft, and Novell skills. This laid the foundation for his expertise as a network and systems engineer. Craig also served as an Intelligence Analyst responsible for securing data honing his security skills. After leaving the military, Craig joined KIS and became a leader in building its services organization. Under CEO Sean Canevaro’s vision, KIS transitioned from a value-added reseller to a consulting and services | July 2024 14
15. word of mouth. This success highlights the promising potential of the new practice area even before its full implementation. Craig wants to highlight another practice area at KIS, the cabling and physical security practice, encompassing security cameras and physical layer infrastructure. This addition expands the KIS portfolio, reflecting the commitment to offering comprehensive solutions tailored to client needs. The success of KIS is rooted in the philosophy of prioritizing client success. While maintaining strong partnerships with vendors and market leaders, KIS's primary focus is understanding and meeting the unique goals and objectives of each client. This client-centric approach has garnered long-term loyalty, with many clients remaining with KIS for decades due to their unwavering dedication to client interests. Leading by Example  From a young age in the military, Craig learned leadership principles emphasizing proficiency and growth. Since joining KIS in 1999, his leadership philosophy has revolved around leading by example and fostering leadership among employees. Craig seeks qualified technical experts and individuals with leadership potential, aiming to develop them into practice managers and partners through mentorship and professional development programs. Several employees have already progressed along this path, with more on track to become practice managers and partners in the future. Future-Proofing Cybersecurity Transitioning from a military leadership role to being a team member and then a leader as a civilian was initially challenging for Craig, who had a more top-down leadership style. However, he learned the value of collaboration early on. Embracing a collaborative approach proved to be more effective in leadership and technology work. This shift in leadership style has been incorporated into Craig's mentorship efforts, assisting other prospective leaders in their development. Craig has extensive experience in cybersecurity compliance, pen testing, incident response, threat analytics, and forensics. Through his experience, he has learned that cybersecurity, while important, is more manageable than often portrayed. His philosophy emphasizes the importance of identifying and protecting sensitive data, having immutable recovery capabilities following best practices, and maintaining visibility within the overall environment to detect anomalies and threats. Response is critical, and an incident response plan is a critical element of any cybersecurity program. He stresses the need for controls, policies, and procedures to be applied, along with implementing tools that can automatically respond to anomalous behavior. Looking to the future, Craig predicts that cybersecurity will become more AI-focused, with AI being further integrated into various products and solutions to combat evolving threats effectively. He believes that AI will play a crucial role in the future of cybersecurity and is working to bring this to clients as vendors produce quality AI services in their products. Blueprint for Tomorrow Craig's inspiration stems from his childhood experiences, particularly from his parents, who taught him the importance of taking ownership of his actions and self. This transferred to owning the client's concerns as his own and consulting with them accordingly. Additionally, many early technology leaders influenced him, showing that one can start small and still achieve greatness through dedication and commitment. The consistent message Craig received was that having a strong work ethic, applying oneself, and taking personal responsibility is crucial for success. Speaking about his legacy, Craig thinks it revolves around leaving everything better than he found it. Specifically, he aims to create and grow KIS into a more prosperous, significant, and thriving business that can stand the test of time. His goal is to leave a lasting impact that others can build upon. www.theenterpriseworld.com | 15
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19. Did you know Budapest is home to one of the world’s oldest metro systems? After London, Budapest Metro is the second oldest underground railway in the world. It is widely known for its stunning architecture, vibrant nightlife, and rich cultural heritage. But this is not all about it. From the majestic Hungarian parliament building to the lively ruin bars, there’s an endless array of experiences to be discovered in this city. Join us on a journey where we will learn about the rich and fascinating history of the city, its cultural heritage, some of its interesting facts, and a brief guide on how to explore the city. www.theenterpriseworld.com | 19
20. Budapest experiences a humid continental climate. Summers are hot, often reaching high temperatures, while winters are cold and dry, though they tend to be relatively short. The earliest evidence of habitation in Budapest dates back to the Stone Age. In the late 9th century, Hungarians arrived and established Buda and Pest, with Buda becoming the royal residence in the 13th century. In 1541, the Ottoman Empire took over Buda and ruled nearly for 150 years. In 1686, Habsburg, a powerful European Dynasty bore control over Buda. It came to life in 1873 when the three historically rich towns of Buda, Óbuda, and Pest combined to form the city of Budapest. World War II caused heavy destruction, resulting in extensive damage and loss of life. Many buildings, including the bridges over the Danube River, were destroyed. After the war, the city was under the control of the Soviets until the end of communism in 1989. The city became part of the Eastern Bloc, under the group of communist states under Soviet dominance. The 1956 Hungarian Revolution was a key moment of resistance against the communist regime. In October 1956, the Soviet-imposed policies and the communist government began in Budapest. The Hungarian Revolution saw mass protests, armed resistance, and a temporary overthrow of the government. The revolution led to thousands of deaths and remains a significant symbol of the struggle for freedom and resistance against oppression in Hungarian history. Rich and Fascinating History The best time to visit the city is May or September. You will be able to walk around in short sleeves at that time and need warm jackets at night. . In winter, the average temperature is between 34°F - 40°F, but it can get low as -14°F. In summer, the average temperature is 69°F, but the city suffers from several heat waves with highs of over 86°F. Climate & Best Time To Visit | July 2024 20
21. Budapest, the capital of Hungary, is popular among tourists and visitors. In 2019, it was awarded as one of the finest destinations in Europe. The city offers multiple cultural and wonderful views to visitors. Whichever side you choose, one thing is for sure: a fantastic panorama opens before your eyes from the banks of the Danube. It was the first to be listed in the World Heritage Site, followed by the Buda Castle District and the historic surroundings of Andrássy Avenue. On both sides of the Danube River, there are fantastic masterpieces of architecture, such as the parliament, the headquarters of the Hungarian Academy, the Gresham Palace, and the Vigado building in the Pest. Another masterpiece, Andrássy Avenue was added to the UNESCO World Heritage List due to its stunning buildings along the roadside. These include - the Opera House, the Neo-Renaissance Academy of Music, the Art Nouveau Fashion Hall, Heroes’ Square, the Museum of Fine Arts, and the Millenium Monument. C U L T U R A L MUST-SEE SIGHTS 8 Danube Promenade: It is a scenic walkway along the banks of the Danube River, offering breathtaking views of the city's iconic landmarks. Visitors can stroll along the river, enjoying views of the Parliament Building, Buda Castle, and the Chain Bridge, especially at the time of sunset. Dohany Street Synagogue: It is the largest synagogue in Europe that serves as a symbol of Budapest’s Jewish History. People all around visit here to see its Moorish Revival architecture, stunning interiors, and moving Holocaust memorial. Buda Castle: It stands as a majestic symbol of the royal history of Budapest’s past, offering panoramic views of the city and housing museums. Gellert Baths: It is the most famous Art Nouveau thermal bath in Budapest, Hungary as well as in Europe. There are 10 pools of various sizes and temperatures open every day from 9 am to 7 pm. Visiting the bath is indeed a beautiful and historical experience for visitors. www.theenterpriseworld.com | 21
22. Margaret Islands: It is located in the middle of the Danube River, and features lush gardens, jogging paths, recreational facilities, and historical landmarks such as the ruins of a medieval monastery and a musical fountain. Hungarian Parliament Building: It is the largest building in Hungary designed in the Gothic Revival style that houses the national assembly. St. Stephen’s Basilica: It is the most sacred Catholic Church in Hungary. Visitors can enjoy the stunning views of the city from the top of the Basilica. Buda Castle Caves: They are the network of natural and man- made caves beneath Buda Castle. In history, they were used for multiple purposes like; storage spaces, shelters, and as a hospital during World War II. It hosts the Sziget Festival, one of Europe’s largest music and cultural events, attracting over 500,000 attendees annually. The Budapest Zoo and Botanical Garden, founded in 1866, is one of the oldest zoos in the world. Margaret Bridge is the second-oldest in the city, connecting Buda and Pest. The Dohány Street Synagogue in the city is the largest synagogue in Europe. It can seat 3,000 people and was built in 1854 and completed in 1859. Budapest’s Museum of Fine Arts houses an extensive collection spanning from Ancient Egypt to modern masters. The ofcial currency of Budapest is the Hungarian Forint(Ft, HUF), sometimes mistakenly called the Florin. Hungary has been planning to replace the Forint with the euro since 2003, but still, there is no target date to adopt the euro. Interesting Facts About Budapest You Didn’t Know | July 2024 22
23. Prices: Prices and costs in the city are relatively inexpensive, especially when compared to other European capital cities. You can have a good meal for € 10 or eat during a boat ride for € 69. Public Transports: You can visit the city on foot, but if you prefer not to walk, public transport is available - Metro, Tram, Bus, Trolleybus, Funicular, Suburban Trains, and Taxis. LÁNGOS: It is Budapest’s tastiest street food snack. It is made using flour, yeast, water, and salt. LECSÓ: It is a classic Hungarian comfort food consisting of tomatoes, sweet peppers, onions, and paprika. FŐZELÉK: It is one of Budapest’s most filling vegetarian dishes and falls somewhere between a soup and a stew. PÖRKÖLT: It is a Hungarian-style meat and onion stew often served with potatoes or pasta. RAKOTT KRUMPLI: It is a dish of layered potatoes, baked with sour cream and hard-boiled egg. It offers a delightful fusion of traditional Hungarian cuisines and contemporary dining experiences that reflect its vibrant history and cultural diversity. Here, we are sharing some of the foods you should never miss; Food to Try in Budapest Tips For Travelers Budapest offers visitors an unforgettable experience, with its rich history, stunning architecture, and vibrant cuisines. Whether exploring the Danube Promenade, Gellert Baths, or tasting Hungarian avors, Budapest captivates you with beauty and charm. Its welcoming atmosphere and cultural richness invite you to create long-lasting memories with its beauty. CONCLUSION www.theenterpriseworld.com | 23
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27. Social casinos are free-to-play gambling-type games found on social networking sites. Compared to normal casinos, social casinos do not offer any nancial winnings. The two general motivations for playing these games are socialization and entertainment. Users like the fun and novelty of the game, especially as it connects them with friends, family, and new people across the globe. If you are looking to join the fun, here are the 8 social casinos to get you started. www.theenterpriseworld.com | 27
28. 8 Social Casinos You Should Know Pulsz Casino is one of the top-rated social casinos, available in most US states. It offers unbelievable counts of over 500 slots in addition to frequent new releases, alluring promotions, and a nice daily login bonus. The VIP program scales in levels, beginning at Bronze. As with other social casinos, the higher your tier, the more benefits you can take advantage of. Pros: Regular new game releases Frequent and rewarding tournaments Straightforward terms and conditions Cons: Customer support response time may be delayed as the only contact option is a text request via the help desk. Daily login bonus can be lower than some other options until a login streak is built up. 1) Pulsz Casino 2) High5 Casino Next on the list is High5 Casino which improved itself in a very short time. This social casino can be played in all the states of the US. This game offers a login bonus of GC10 which can be claimed after every 4 hours. The signing bonus also includes diamonds which can be used to purchase Free Spin Features Boost, Super Boosts, and much more. If you’re a slots fan, this casino is an excellent choice for you. The best part about High5 Social Casino is that it offers live dealer blackjack. Pros: Daily bonuses contain all three types of currencies (SC, GC, and Diamonds) Offers many games that can’t be found elsewhere due to the High 5 name. Cons: Switching between High5 Casino and High5 Classic Casino may be confusing for some players. Purchases are generally at a 1-to-1 ratio whereas other casinos offer larger packages at discounted rates. 3) Crown Coins Social Casino Crown Coins is one of the best options for slots fans, it offers 80+ slots and frequent Crown Races that feature solid prizes. Also, players can take part in “Missions” to earn even more while enjoying the quickly growing slot catalog. Pros: Frequent Crown races A well-curated game catalog featuring many popular options Missions that offer additional rewards Cons: No table games available Relatively small catalog | July 2024 28
29. 4) Stake.Us Social Casino Stake.Us is well-known to many and for good reasons. Besides the partnership with Drake, they feature a varied catalog of slot games, Table games, live dealers, and a category they call “Stake originals,” which features games you can’t find anywhere else like Plinko, Dice, Crash, and more. They also have a generous VIP program, which spans from bronze to diamond and offers excellent benefits. Pros: Plenty of unique games known as “Stake originals” Large daily login bonus Cons: Purchases can only be made using cryptocurrency Some games may feature lower-than-average odds 5) Hello Minions Social Casino If you are a fan of comic book art styles and exciting promotions then Hello Minions Social Casino is a space for you. Hello Minions has a game catalog that includes slots and social live casino games with features like site-wide progressive jackpots, frequent generous promotions, and a daily login bonus. Also Hello Minions is extremely active on social media platforms, with both the latest news as well as frequent contests so you don’t miss out on any fun. Pros: Daily login bonus Frequent and plentiful promotions for existing players Social live casino games along with a large slot catalog Cons: Site design may seem “loud” to some Other than the social live casino, there are no virtual live table games 6) Chanced Social Casino Players starting on Chanced Social Casino will receive a 10,000 GC on signup. Upon account verification, players would also receive 20 free spins on Eye of the Panda. Along with these, players will also get a 1000 GC hourly bonus. All these features make Chanced an above- average Social Casino. In addition to these bonuses, you'll also find a massive and unique game catalog comprising 530+ slots, table games including live dealer options, and even an “Original Games” section that includes fan favorites such as Plinko, Dice, and Limbo. There are also scratch cards available for those who enjoy, and all the games can be filtered by provider so you can find your game easily. Pros: A nice hourly bonus of 1000 Gold Coins Live support via chat directly on the website A unique game catalog with options that cannot be found elsewhere Cons: No progressive Jackpots are available at this time Full account verification is required to claim the daily bonus www.theenterpriseworld.com | 29
30. It is a relatively new casino but climbed pretty fast on the list of top casinos. The game includes Social Live Casino (Blackjack, baccarat, and roulette), Hold and Win, MEGAWAYS, cascading, and more. 18+ players in the US can take advantage of this free-to-play social casino with Gold coins. Once you are registered there is no VIP program, but there are frequent promotions and offer drops that’ll keep players rewarded heartily and coming back for more fun. This includes the exclusive MCJACKPOT, which allows you to win up to 200,000,000 Gold coins whenever you play. Cons: Some players report problems with the initial verification process Daily bonuses are offered, but are lower than average and can be hard to find 7) McLuck Social Casino Pros: Large selection of promotions for existing players Nice referral bonus of up to 200K GC or 100 SC 8) DingDingDing Casino Players starting at DingDingDing Social Casino will get 100,000 gold coins as a sign-up Bonus. Each time the player logs in, the bonus increases each consecutive day, up to 150,000 GC. In this Social Casino, there are 150 slots and 20 table games including pai gow, blackjack, and Caribbean poker. Not all games are available upfront. Some games are locked and you have to reach a certain level to unlock them. Cons: The number of features can seem overwhelming for new players Many games and features are locked behind level requirements, requiring play to unlock Pros: Excellent welcome bonus with no promo code needed Slots and table games available While social Casinos are free-to-play, they still allow purchases, so you have to keep in mind that you shouldn't get addicted as gambling addiction is a real issue. It’s still important to play responsibly at the forefront, no matter if you’ve made a purchase or not. A social casino has many advantages but its main purpose is to give a fun and casual outlet. From the Casinos given above, you can enjoy thousands of slots and table games risk-free, take advantage of big promotions, and join a community of like-minded players. Besides the opportunity to win real money playing at a regular casino, a social casino has everything a player needs to stay entertained for a long time. | July 2024 30
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33. Did you know H&M, a renowned international clothing fashion retailer initially originated from a hunting and shing store? Starting in 1947, today it has grown into a global brand known for its trendy and affordable clothing for men, women, and children. Over the years, there are thousands of retail stores around the globe. It has expanded to every corner of the globe with 4743 stores in over 50 countries making an average sale of 236 Billion SEK each year. In this article, you will learn about this brand's enduring legacy, history, challenges, marketing strategies, and inuence on the fashion industry. www.theenterpriseworld.com | 33
34. H&M started in 1947 in Sweden with a women’s clothing store called Hennes, opened by Erling Persson. In 1968, Persson bought a hunting and fishing store named Mauritz Widforss. He started selling men’s and children’s clothes too and renamed the store Hennes & Mauritz, or H&M. In the 1970s and 1980s, H&M opened more stores across Europe. By the 1990s, they had stores in the U.S. and Asia. It became famous for working with top designers and celebrities in the 2000s. In the 2010s, H&M started online shopping and introduced the Conscious Collection, focusing on eco-friendly fashion. In the 2020s, it continues to grow worldwide and online, while working hard to be more sustainable. H&M's journey shows its goal of making stylish clothes accessible to everyone and caring for the environment. Brand History of H&M | July 2024 34
35. How Is the Brand Different From Others? H&M There are 10 major factors that create a huge difference between H&M and the rest of the brands. Sustainability: It is working hard to become a leader in eco- friendly fashion. It has started garment recycling programs where customers can bring back old clothes rather than throwing them in the garbage. Designing and Production Strategy: H&M relies heavily on outside designers and suppliers to create its clothing collections, which allows it to produce a wide range of styles at low costs. On the other hand, the rest of the brands have different business models, which means they design, produce, and distribute their clothing. Store Designing and Layout: It tends to have a more traditional retail layout, with clothing displayed by category, such as men’s, women’s, and children’s clothing. On the other hand, the rest of the brands often have a more experimental layout, with clothing displayed more editorially. Follow the Trend-Driven Market: H&M targets a broader market with a wide range of clothing styles and price points, while the rest clothing brands focus on a more fashion- conscious market. Affordable Price: H&M's main differentiator is its ability to offer stylish, fashionable clothes at a lower price point. It opens an opportunity for the middle class to wear modern clothes which indirectly enhances selling rates. Focus on Customer Feedback: It trains its employees to ask customers for reviews just after purchasing. This gives an idea to understand the trend and reach out to maximum customers. Innovative Marketing: It includes social media campaigns, influencer partnerships, and experimental marketing. These efforts help the brand stay in the marketplace and engage with its target customers effectively. Global Presence: Today, it has a vast network in numerous countries, which means customers don’t need to travel long distances to access its brand's products. 1 2 3 4 5 6 7 8 Online Shopping Experience: It connects its store with online platforms to get the same shopping experience sitting at home. You can shop online, pick up your orders, and return or replace them either online or in a store. 9 Fast Fashion Model: It has made a team especially to analyze the trend on social media. This allows it to offer trendy clothing at affordable prices. 10 www.theenterpriseworld.com | 35
36. Fast Fashion: Where fast fashion is a big differentiator it is also a big challenge as well. To keep up with the trend H&M leads to lots of waste and harm to the old environment because old clothes are thrown away. Economic Fluctuations: Changes in the economy affect the sales of this brand. When people have no money to spend on clothes, they buy a few clothes which affects their sales. Competition: The brand has to constantly work to stay in the market, keep prices low, and give an enjoyable shopping experience to compete with other brands Zara, and online shops like ASOS. Expansion in the Global Market: With the increasing demand for the products in different areas the stores need to be expanded which needs lots of effort. Digital Experience: Stores need to upgrade their platform each time with the development in technology for customer’s premium experience. What Are the Challenges Faced by H&M? | July 2024 36
37. 5 Interesting Facts About H&M You Didn’t Know This strategy involves three stages shortly called STP - Segmentation, Targeting, and Positioning. Segmentation: It targets young adults aged 18 to 35, including children and teenagers. Further, it is segmented within this age group by factors like lifestyle and income. Targeting: It primarily targets middle-class people seeking affordable and trendy clothes. Moreover, it focuses on urban dwellers with access to their stores and online presence. Positioning: The brand positions itself as “the go-to brand for trendy and affordable fashion”. It showcases their commitment to sustainability and ethical sourcing to attract environmentally conscious customers. This leverages influencers to collaborate and show it on social media to build a sense of community around the brand. Above this one important factor that works well is collaboration with celebrities. They collaborate with celebrities from high-profile designers like Karl Lagerfeld to pop stars like Beyoncé and Justin Bieber. In 2017, the store earned the top ranking in the fashion industry by Forbes. H&M prides itself in treating employees well and providing career paths. The meaning of the H and M letters in H&M is unique: H stands for Hennes, which means “hers” in Swedish. This gave an idea for the women’s clothing store to Erling Persson. Persson decided to sell men's clothes as well so he purchased a hunting store called Mauritz Widforss. Later on, he renamed his store to sell men's and women's clothes together as Hennes & Mauritz (H&M). Customers who participate in the clothing recycling programs get an opportunity to win gift cards from $50-$500 in value. There is a tradition that when new stores will open, all new employees celebrate it by performing a choreographed dance in front of customers and the press. Seven out of eleven members of the board are female. The female-driven board helps in auditing finances and other issues that arise. It is also worth to know that eleven members of the board are white. H&M’s Marketing Strategy to Reachv Potential Customers Starting as a small store in Sweden, H&M has become a major player in the global fashion scene. It is known for its fast fashion model, innovative marketing, and commitment to sustainability. Despite facing various challenges it continued to provide clothing products to men, women, and children at affordable prices. H&M is a prime example that shows staying true to your values and adapting to change can lead to remarkable success. CONCLUSION www.theenterpriseworld.com | 37
38. 5Reasons Why Outsourcing IT SAVES YOUR BUSINESS In today’s business world, technology is non-negotiable, but managing it in-house can quickly become a major drain on resources. Finding skilled tech talent is a challenge, unexpected costs seem to appear out of thin air, and your team is likely spending more time troubleshooting than innovating. Many businesses are stuck in this IT struggle, trying to balance tech needs with their core goals. But there’s a smarter solution: IT outsourcing. It’s not just a trend; it’s a strategic advantage. Imagine having a team of tech experts handling the IT headaches, so you can focus on what truly matters – growing your business. This post will explore the top five reasons why outsourcing IT is becoming the go-to choice for businesses of all sizes, from startups to established companies. Whether you’re looking to streamline operations or gain a competitive edge, outsourcing might be the key to unlocking your business’s full potential. | July 2024 38
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40. Remember, cost reduction isn’t just about cost saving; it’s about allocating your resources more effectively. By outsourcing IT, you free up capital to invest in areas that directly impact your bottom line, like marketing, product development, and customer service. Reason 3: Enhanced Focus on Core Business In today’s fast-paced business landscape, staying ahead of the competition requires a laser focus on your core business activities. However, the constant demands of IT management can easily distract your team from what truly matters. Outsourcing IT services allows you to refocus your team’s energy and expertise on the activities that drive your business strategy forward, whether that’s developing innovative products, delivering exceptional customer service, or expanding into new markets. With a dedicated team of IT experts handling the technical details behind the scenes, your employees are free to do what they do best. This not only streamlines your operations and boosts productivity but also creates a more focused and efficient work environment. Outsourcing IT is an investment in your company’s core strengths. By freeing your team from IT burdens, you empower them to focus on achieving your business goals. Reason 4: Improved Security Cyber threats are a constant and evolving danger for businesses. From ransomware attacks to phishing scams, the risks are endless. Trying to stay ahead of these threats can feel like a never-ending battle. But with outsourced IT, you have a team of cybersecurity experts on your side, constantly monitoring your systems, identifying vulnerabilities, and implementing robust security measures. They understand the latest threats and have the tools and expertise to mitigate them. Think of them as your digital bodyguards, protecting your business from harm. They’ll help you develop a comprehensive risk management strategy, implement best practices for data security, and ensure your business is prepared to respond to any cyber incident. It’s not just about preventing attacks; it’s about having a plan to recover quickly if something does happen. They can provide the backup and disaster recovery solutions you need to minimize downtime and ensure business continuity, even in the face of a cyberattack. Here Are the Top 5 Reasons Why Outsourcing IT Saves Your Business Reason 1: Access to Expertise Imagine having an entire team of tech experts at your fingertips, specializing in everything from cybersecurity to cloud computing. Building such a team in-house is costly and time-consuming. Outsourcing IT saves your business and gives you instant access to this expertise. Do you need to strengthen your cybersecurity, migrate to the cloud, or solve a complex technical issue? Outsourced IT providers and managed service providers (MSPs) have you covered. Partnering with them is like having a dedicated tech department without the overhead. They offer everything from day-to-day support to strategic IT planning, ensuring your technology runs smoothly so you can focus on your core business functions. If you want to learn more about managed service providers, check out reputable ones in your area. It’s a smart way to leverage specialized knowledge and stay ahead of the tech curve. Reason 2: Cost Savings Building an in-house IT team isn’t just expensive; it’s a financial labyrinth of labor costs, software licenses, hardware upgrades, and those pesky unexpected costs that always seem to pop up. Outsourcing IT offers a refreshing change – predictable, transparent pricing models that can lead to significant cost savings. Instead of juggling multiple expenses, you have one fixed monthly fee for the tech support you need. It’s like trading in a gas-guzzler for a fuel-efficient car: you know exactly what you’re paying for, and there are no hidden costs that will suddenly surprise you. For example, a small manufacturing company struggling with its IT needs found themselves constantly shelling out for emergency repairs and upgrades. After switching to an outsourced IT provider, they cut their annual IT costs by a whopping 30%. That’s money they could now invest in growing their business, rather than just keeping the lights on. | July 2024 40
41. Reason 5: Scalability and Flexibility Your IT needs today may be vastly different from your needs next month, let alone next year. Maybe you’re launching a new product, expanding into a new market, or experiencing a sudden surge in customer demand. With an in-house IT team, scaling up or down can be a major headache. Hiring and training new staff takes time and resources, while downsizing can be a painful and disruptive process. Outsourcing IT offers a much more agile solution. Your outsourced provider can quickly adapt to your changing needs, adding or removing resources as necessary. Need more bandwidth to handle a spike in website traffic? No problem. Want to implement a new software solution but don’t have the in-house expertise? They’ve got you covered. Think of it like having a flexible workforce for your technology. You can scale up or down as needed, without the long-term commitments and overhead costs associated with an in-house team. This kind of flexibility is essential in today’s fast-paced business environment, where the ability to pivot quickly can mean the difference between success and failure. This solution allows your business to stay nimble and responsive, adapting to new opportunities and challenges with ease. It’s like having a built-in shock absorber for your technology, ensuring that your IT infrastructure can handle whatever comes your way. Conclusion The bottom line? Outsourcing your IT isn’t just about offloading tasks; it’s about strategically positioning your business for growth and success in the digital age. If you’re ready to unlock the full potential of your business, consider exploring the benefits that outsourced IT can bring. It might just be the smartest investment you make this year. www.theenterpriseworld.com | 41
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