Upgrade to Pro — share decks privately, control downloads, hide ads and more …

AI-Powered Storytelling: Unleashing the Creative Potential for Content Marketing (AI故事營銷: 以AI釋放創意內容)

WCHK2023
December 01, 2023

AI-Powered Storytelling: Unleashing the Creative Potential for Content Marketing (AI故事營銷: 以AI釋放創意內容)

In the AI-Powered Storytelling session, led by digital marketing professional Dr. Bernie Wong, we will explore how the synergy between artificial intelligence and storytelling is revolutionizing content marketing. Get ready to uncover the magic of AI as we delve into innovative strategies that are reshaping the way brand marketers use AI to enhance their content and connect with their audiences.

在由數碼營銷專家Dr. Bernie Wong主講的AI故事營銷專題中,我們將探索人工智能和故事營銷之間的協同作用,以及AI如何改變內容營銷。一同探討這些革命性策略,重新塑造品牌營銷人員運用人工智能提升內容並與受眾建立更緊密聯繫的方法。

WCHK2023

December 01, 2023
Tweet

More Decks by WCHK2023

Other Decks in Technology

Transcript

  1. 1
    Digital Marketing | Social Media
    Facebook | Instagram | Weibo | Wechat | Line | Youtube | Blogger Engagement
    AI-Powered Storytelling:
    Unleashing the Creative Potential for
    Content Marketing
    AI故事營銷: 以AI釋放創意內容
    Dr Bernie Wong, Social Stand x WordCamp
    Ver1
    WordCamp Hong Kong 2023

    View full-size slide

  2. 2
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    15+
    Lecturer
    Previous Experience
    Professional Experience
    Association
    Media
    Dr Bernie Wong

    View full-size slide

  3. 4
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    Source: Microsoft

    View full-size slide

  4. 5
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    https://www.rootinc.com/
    Professor Allan Fels, AO and former dean of the Australia and New Zealand School of Government Jennifer Aaker, a professor of marketing at Stanford’s Graduate School of Business

    View full-size slide

  5. 6
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  6. 7
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    https://poe.com/login

    View full-size slide

  7. 8
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    Now, With AI
    Content Marketing
    Effort Distribution
    Strategy
    Research
    Writing
    Editing
    Distribution

    View full-size slide

  8. 9
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    Relevance

    View full-size slide

  9. 10
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  10. 11
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    Pain Killer

    View full-size slide

  11. 12
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  12. 13
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  13. 14
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  14. 15
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  15. 16
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  16. 17
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    •As customer experience
    professional, analyze the
    following user reviews
    identify the customer
    pain points from their
    experience: [Reviews]
    Customer Analysis
    [Prompt]

    View full-size slide

  17. 18
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  18. 19
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    •Base on competitor's
    Customer Pain Points,
    as a professional social
    media copywriter,
    write 5 Facebook posts
    for the product:
    [Reviews]
    Copywriter
    [Prompt]

    View full-size slide

  19. 20
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  20. 21
    www.social-stand.com
    © Social Stand. All Rights Reserved.

    View full-size slide

  21. 22
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    Competitor 👎 : strong smell, difficulty with
    sprayers, and the need for effective bug
    protection
    Highlight 😃 : product's natural, family-
    friendly, and user-friendly qualities while
    highlighting its eco-friendliness and customer
    support

    View full-size slide

  22. 23
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    Now, With AI
    Content Marketing
    Effort Distribution
    Strategy
    Research
    Writing
    Editing
    Distribution

    View full-size slide

  23. 24
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    AIDA PAS FAB BAB

    View full-size slide

  24. 25
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    Brand Persona Storytelling Factors

    View full-size slide

  25. 26
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    It’s not about the Tools, it’s about the Strategy

    View full-size slide

  26. 27
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    The Trending Social Media Marketing Tips
    https://berniewo.ng/edm

    View full-size slide

  27. 28
    Dr Bernie Wong
    Founder, Social Stand Limited
    E: [email protected]
    W: www.social-stand.com / www.berniewong.net
    LinkedIn: https://berniewo.ng/linkedin
    www.social-stand.com
    © Social Stand. All Rights Reserved.
    http://berniewo.ng/hi

    View full-size slide