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The Integration of CDP in WordPress Page and Its Application (CDP在WordPress頁面中的整合及其應用)

WCHK2023
December 01, 2023

The Integration of CDP in WordPress Page and Its Application (CDP在WordPress頁面中的整合及其應用)

As technology continues to evolve, so does the field of digital marketing. We are witnessing some important digital marketing trends that will shape the future of marketing. Ricky as founder of Reform Marketing Solutions, and Vice Chairman of Design Council of HK, is to share the importance of developing your own Customers Data Platform (CDP) and its benefits, and how it works in line with CRM.

隨著科技不斷發展,數位行銷領域也在不斷發展。我們正在見證一些重要的數位行銷趨勢,這些趨勢將塑造行銷的未來。Ricky 作為 Reform Marketing Solutions 的創始人、香港設計委員會副主席,將分享開發自己的客戶數據平台 (Customer Data Platform, CDP) 的重要性及其好處,以及它如何與 CRM 結合。

WCHK2023

December 01, 2023
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  1. DIGITAL
    MARKETING
    TRENDS
    2024
    Strategies of CDP
    Integration in WordPress

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  2. TABLE OF
    CONTENTS
    Trend in
    Digital Marketing
    1
    2 Customer Data
    Platform (CDP)
    3 Seamless Integration of
    WordPress with CDP
    WordPress CRM & CDP
    Integration
    4

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  3. 香港工業總會設計分組副主席
    中華廠商會網絡營銷顧問 僱員再培訓局義務導師
    CLAP@JC EA 導師
    RICKY CHAN
    Founder of Reform Marketing Solutions
    愛爾蘭大學 • 數碼推廣碩士學位畢業
    香港設計師委員會副主席

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  4. v
    香港政府資助
    合資格供應商
    我們是
    WHO WE ARE
    網絡營銷顧問
    香港科技園公司
    香港中華廠商聯合會
    香港政府部門營銷策略講座 DIGIZ AWARDS 2022
    最有效搜尋引擎推廣活動
    Marketing-Interactive

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  5. IT
    Solution
    Productive
    YOUR MARKETING
    SOLUTION
    WHY CHOOSE US
    Reliable
    Experienced
    Efficiency
    Accurate
    Innovative
    Digital
    Marketing
    Expert
    Consultant

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  6. Digital
    Marketing
    E-commerce
    Marketing
    WordPress
    Website
    Development
    Customer Data
    Platform
    (CDP)
    Our Expertise

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  7. 2024
    Marketing
    Trends
    What
    customers
    value...
    Digital Marketing Trend
    Tailored and Targeted
    Service
    Seamless Customer
    Experience
    Enhanced Customer
    Engagement
    Data Privacy Rights
    Personalized Content
    Multichannel Marketing
    AI Marketing Tools
    Data Privacy and
    Transparency
    1

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  8. GENERAL
    DATA
    PROTECTION
    REGULATION
    2016
    年5
    月24
    日通過一般資料保護規則
    (
    取代歐盟1995
    年個人資料保護指令)
    2024, Digital Marketing is in Crisis?

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  9. In June 2017, Safari
    introduced
    Intelligent Anti-
    Tracking Feature.
    In August 2019, Google
    Chrome launched the
    Privacy Sandbox
    Project.
    In September 2019,
    Firefox released
    Enhanced Tracking
    Protection.
    In January 2020,
    Google announced
    the phasing out of
    third-party cookies
    in Chrome within
    two years.
    In June 2020, Apple
    introduced a new privacy
    policy that defaults to
    turning off IDFA usage and
    requires manual user
    approval.
    2024, Digital Marketing is in Crisis?

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  10. 3rd-Party Cookies
    will be
    Disable
    in 2024!

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  11. User preferences
    Browsing behavior
    Device information
    IP address
    Purchase history
    Shopping cart details
    Ad interactions
    WHAT IS COOKIE?
    A website cookie can track various
    information, including:

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  12. WHAT IS CDP?
    CDP can collect and
    synthesize data of...
    Browsing history
    Browsing time
    Types of content viewed
    Social Media
    Ads
    Impressions and click
    Personalization data
    Audience data
    Website
    Activity
    Engagement
    Follower profile

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  13. In Cookieless Era,
    How can WordPress Website
    Owners Maintain Online
    Marketing Effectiveness?

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  14. CUSTOMER DATA PLATFORM
    UNIFIED CUSTOMER
    DATABASE
    SEAMLESS
    INTEGRATION
    CUSTOMIZED
    MARKETING
    STRATEGIES
    I.T SOLUTION: CDP
    2

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  15. First-party data
    Mobile & device data
    Personal
    & demographic
    CRM
    Coupon
    Email
    Unique
    Content
    Advertising
    Look A Like
    Mobile
    Whatspp
    SMS
    MMS
    Profile building
    Clustering
    Identity
    Resolution
    Segmentation
    Enforce
    Validate
    Extract
    Transform
    Behavioral &
    transactional data
    HOW DOES CDP WORK?
    EVENT

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  16. SEAMLESS INTEGRATION OF
    CDPS WITH WORDPRESS
    Customization
    Convenience
    Seamless
    Integration
    Real-time Data
    3

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  17. REPORT
    KEYWORD
    USER ID
    PAGE VIEW

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  18. CDP
    CDP V.S GOOGLE ANALYTICS 4
    Sources
    Channels
    Marketing
    Effectiveness
    User profile
    First Party Data
    Cross-channel:
    website, social media, email
    Personalized
    marketing through
    integrated customer data
    Comprehensive data
    of customer profolio
    GA4
    Third Party Data
    Website-focused
    Optimizing marketing
    campaigns by evaluating
    website traffic
    None

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  19. What Can it do?
    Collect, organize and
    store customer data
    Track customer interactions
    Provide personalized
    Customer Support
    Manage leads and
    sales pipelines
    How can it help
    business to grow?
    Build strong and long-lasting
    relationships with customers
    Anticipate customer needs
    Tailor customer offerings
    Increase conversion
    4
    Customer Relationship
    Management System
    (CRM)

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  20. CDP
    SKY CRM SYSTEM WhatsApp

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  21. Smart
    Customer
    Tags Customer
    Behavior &
    Preferences

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  22. CDP
    SKY CRM SYSTEM WhatsApp
    WordPress
    WordPress

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  23. Sending boardcast marketing messages
    automatically based on customer preferences.

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  24. 現在預約 了解更多
    Generating
    customer profile
    Webpages
    browsing
    Characteristics
    Ad tracking
    Preference
    CUSTOMER JOURNEY MARKETING WITH CDP
    WhatsApp
    Personalized
    marketing
    CDP
    records browsing
    behavior

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  25. APPLICATION SCENARIOS
    E-SHOP RETAIL
    STORE
    Service-based Businesses
    (Beauty Salon, Financial
    services, Education,
    Traveling...)

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  26. CDP
    E-shop/ official
    website/...
    Enhanced User
    Experience
    Efficient Marketing
    Campaigns
    Boosting Online
    and Offline Sales
    Competitive Marketing Advantages
    WordPress
    WordPress

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  27. PLEASE TAKE OUT
    YOUR PHONES
    Start your automated
    Start your automated
    Start your automated
    marketing journey
    marketing journey
    marketing journey
    now!
    now!
    now!!


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